{"title":"Printed books, brochures and leaflets market in Europe","url":"https://cresques.com/markets/europe/221-printed-books-brochures-and-leaflets","scope":"Europe (30 countries: EU, Norway, Iceland, Liechtenstein)","category":{"cpvGroup":"221","label":"Printed books, brochures and leaflets"},"updated":"2026-11-13","period":{"from":"2023-11-01","to":"2026-11-13"},"answer":"In 2025, public buyers in 30 European countries awarded 1,858 supply contracts for printed books, brochures and leaflets through award notices on TED; the 817 of them that state a value (44%) add up to €273 million, a floor rather than the full contract value. EU countries together imported €6.04 billion of goods in the customs headings matched to printed books, brochures and leaflets in 2025 (Eurostat Comext, HS 4901; sum of national imports, trade between EU countries included; all buyers, not only public ones), down 5.5% from 2023.","facts":["Since November 2023, 1,393 companies have won 5,393 public supply contracts for printed books, brochures and leaflets in 30 European countries, in 1,996 award notices from 1,239 public buyers.","3.2% of these awards went to a company registered in a different country from the buyer; the most frequent foreign origin is United Kingdom.","The five companies that win most often hold 7.7% of all awards across Europe.","21% of the awards whose notice states the number of tenders received a single bid."],"publicProcurement":{"awards":5393,"awardNotices":1996,"winningCompanies":1393,"publicBuyers":1239,"awardsWithValue":2640,"awardedValueEur":699977025,"localAwards":5223,"foreignAwards":170,"top5Share":0.07658075282773966,"singleBidAwards":1001,"awardsWithKnownBids":4772,"byYear":[{"year":2023,"awards":37,"awardNotices":19,"awardsWithValue":29,"awardedValueEur":9012285},{"year":2024,"awards":1563,"awardNotices":549,"awardsWithValue":887,"awardedValueEur":185262950},{"year":2025,"awards":1858,"awardNotices":704,"awardsWithValue":817,"awardedValueEur":273356731},{"year":2026,"awards":1935,"awardNotices":724,"awardsWithValue":907,"awardedValueEur":232345059}]},"imports":{"source":"Eurostat Comext, imports from all partners (WORLD)","customsHeadings":[{"hs4":"4901","label":"Printed books, brochures and similar printed matter, whether or not in single sheets (excl. periodicals and publications which are essentially devoted to advertising)"}],"byYear":[{"year":2023,"valueEur":6390978416},{"year":2024,"valueEur":6198380552},{"year":2025,"valueEur":6037603235}]},"officialContext":{"sentences":["All public purchasing in the EU-27 — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €2.93 trillion in 2025, 15.5% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending."],"allPublicPurchasing":{"year":2025,"valueEur":2926602000000,"percentOfGdp":15.5,"percentOfGovernmentExpenditure":31.3,"definition":"General government intermediate consumption + gross fixed capital formation + social transfers in kind purchased from market producers (Eurostat ESA 2010 items P.2 + P.51G + D.632)."},"source":"Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), https://ec.europa.eu/eurostat/web/government-finance-statistics/database, retrieved 2026-11-09"},"industryReports":[],"method":"One award per procedure, lot and winning company from live TED contract award notices published since November 2023; a joint procurement counts on every buyer's market; values are awarded amounts only (framework ceilings and estimates never added), converted to euro at the ECB yearly average. Imports: only customs headings (HS 4 digits) whose trade is predominantly the CPV group, listed under imports.customsHeadings, all buyers, not only public ones; a category that no heading isolates has no import figure (imports: null). https://cresques.com/methodology","sources":["TED — Tenders Electronic Daily, © European Union, https://ted.europa.eu","Eurostat, international trade in goods (Comext), © European Union"],"licence":"CC BY 4.0, https://creativecommons.org/licenses/by/4.0/","citation":"Cresques, \"Printed books, brochures and leaflets market in Europe\", https://cresques.com/markets/europe/221-printed-books-brochures-and-leaflets, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0."}