{"title":"Postcards, greeting cards and other printed matter market in Europe","url":"https://cresques.com/markets/europe/223-postcards-greeting-cards-and-other-printed-matter","scope":"Europe (30 countries: EU, Norway, Iceland, Liechtenstein)","category":{"cpvGroup":"223","label":"Postcards, greeting cards and other printed matter"},"updated":"2026-11-13","period":{"from":"2023-11-01","to":"2026-11-13"},"answer":"In 2025, public buyers in 30 European countries awarded 73 supply contracts for postcards, greeting cards and other printed matter through award notices on TED; the 40 of them that state a value (54.8%) add up to €23.7 million. EU countries together imported €266 million of goods in the customs headings matched to postcards, greeting cards and other printed matter in 2025 (Eurostat Comext, HS 4909; sum of national imports, trade between EU countries included; all buyers, not only public ones), up 2% from 2023.","facts":["Since November 2023, 117 companies have won 181 public supply contracts for postcards, greeting cards and other printed matter in 30 European countries, in 108 award notices from 82 public buyers.","7.7% of these awards went to a company registered in a different country from the buyer; the most frequent foreign origin is United Kingdom.","The five companies that win most often hold 17.1% of all awards across Europe.","7.8% of the awards whose notice states the number of tenders received a single bid."],"publicProcurement":{"awards":181,"awardNotices":108,"winningCompanies":117,"publicBuyers":82,"awardsWithValue":91,"awardedValueEur":77056373,"localAwards":167,"foreignAwards":14,"top5Share":0.1712707182320442,"singleBidAwards":10,"awardsWithKnownBids":129,"byYear":[{"year":2023,"awards":3,"awardNotices":3,"awardsWithValue":3,"awardedValueEur":403606},{"year":2024,"awards":56,"awardNotices":32,"awardsWithValue":26,"awardedValueEur":15517166},{"year":2025,"awards":73,"awardNotices":46,"awardsWithValue":40,"awardedValueEur":23739313},{"year":2026,"awards":49,"awardNotices":27,"awardsWithValue":22,"awardedValueEur":37396288}]},"imports":{"source":"Eurostat Comext, imports from all partners (WORLD)","customsHeadings":[{"hs4":"4909","label":"Printed or illustrated postcards"}],"byYear":[{"year":2023,"valueEur":260978284},{"year":2024,"valueEur":271318585},{"year":2025,"valueEur":266106178}]},"officialContext":{"sentences":["All public purchasing in the EU-27 — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €2.93 trillion in 2025, 15.5% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending."],"allPublicPurchasing":{"year":2025,"valueEur":2926602000000,"percentOfGdp":15.5,"percentOfGovernmentExpenditure":31.3,"definition":"General government intermediate consumption + gross fixed capital formation + social transfers in kind purchased from market producers (Eurostat ESA 2010 items P.2 + P.51G + D.632)."},"source":"Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), https://ec.europa.eu/eurostat/web/government-finance-statistics/database, retrieved 2026-11-09"},"industryReports":[],"method":"One award per procedure, lot and winning company from live TED contract award notices published since November 2023; a joint procurement counts on every buyer's market; values are awarded amounts only (framework ceilings and estimates never added), converted to euro at the ECB yearly average. Imports: only customs headings (HS 4 digits) whose trade is predominantly the CPV group, listed under imports.customsHeadings, all buyers, not only public ones; a category that no heading isolates has no import figure (imports: null). https://cresques.com/methodology","sources":["TED — Tenders Electronic Daily, © European Union, https://ted.europa.eu","Eurostat, international trade in goods (Comext), © European Union"],"licence":"CC BY 4.0, https://creativecommons.org/licenses/by/4.0/","citation":"Cresques, \"Postcards, greeting cards and other printed matter market in Europe\", https://cresques.com/markets/europe/223-postcards-greeting-cards-and-other-printed-matter, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0."}