{"title":"Personal care products market in Hungary","url":"https://cresques.com/markets/hu/337-personal-care-products","scope":"Hungary","category":{"cpvGroup":"337","label":"Personal care products"},"updated":"2026-11-13","period":{"from":"2023-11-01","to":"2026-11-13"},"answer":"In 2025, public buyers in Hungary awarded 113 supply contracts for personal care products through award notices on TED; the 56 of them that state a value (49.6%) add up to €5.18 million, a floor rather than the full contract value. Hungary imported €1.49 billion of goods in the customs headings matched to personal care products in 2025 (Eurostat Comext, HS 3304, 3303, 3305, 4818, 3307 and 8 more headings; all buyers, not only public ones), up 10.1% from 2023.","facts":["Since November 2023, 60 companies have won 410 public supply contracts for personal care products in Hungary, in 106 award notices from 47 public buyers.","100% of these awards went to companies registered in Hungary.","The five companies that win most often hold 39.8% of all awards.","28.8% of the awards whose notice states the number of tenders received a single bid."],"publicProcurement":{"awards":410,"awardNotices":106,"winningCompanies":60,"publicBuyers":47,"awardsWithValue":311,"awardedValueEur":20513173,"localAwards":410,"foreignAwards":0,"top5Share":0.3975609756097561,"singleBidAwards":118,"awardsWithKnownBids":410,"byYear":[{"year":2023,"awards":23,"awardNotices":3,"awardsWithValue":23,"awardedValueEur":544242},{"year":2024,"awards":180,"awardNotices":47,"awardsWithValue":161,"awardedValueEur":11097635},{"year":2025,"awards":113,"awardNotices":26,"awardsWithValue":56,"awardedValueEur":5183307},{"year":2026,"awards":94,"awardNotices":30,"awardsWithValue":71,"awardedValueEur":3687989}]},"imports":{"source":"Eurostat Comext, imports from all partners (WORLD)","customsHeadings":[{"hs4":"3304","label":"Beauty or make-up preparations and preparations for the care of the skin, incl. sunscreen or suntan preparations (excl. medicaments)"},{"hs4":"3303","label":"Perfumes and toilet waters (excl. aftershave lotions, personal deodorants and hair lotions)"},{"hs4":"3305","label":"Preparations for use on the hair"},{"hs4":"4818","label":"Toilet paper and similar paper, cellulose wadding or webs of cellulose fibres, of a kind used for household or sanitary purposes, in rolls of a width <= 36 cm, or cut to size or shape"},{"hs4":"3307","label":"Shaving preparations, incl. pre-shave and aftershave products, personal deodorants, bath and shower preparations, depilatories and other perfumery, toilet or cosmetic preparations, n.e.s."},{"hs4":"9619","label":"Sanitary towels (pads) and tampons, napkins and napkin liners for babies, and similar articles, of any material"},{"hs4":"3401","label":"Soap"},{"hs4":"9004","label":"Spectacles, goggles and the like, corrective, protective or other (excl. spectacles for testing eyesight, contact lenses, spectacle lenses and frames and mountings for spectacles)"},{"hs4":"3306","label":"Preparations for oral or dental hygiene, incl. denture fixative pastes and powders"},{"hs4":"8510","label":"Electric shavers, hair clippers and hair-removing appliances, with self-contained electric motor"},{"hs4":"8212","label":"Non-electric razors and razor blades of base metal, incl. razor blade blanks in strips"},{"hs4":"4014","label":"Hygienic or pharmaceutical articles, incl. teats, of vulcanised rubber (excl. hard rubber), with or without fittings of hard rubber, n.e.s. (excl. articles of apparel and clothing accessories, incl. gloves, for all purposes)"},{"hs4":"7017","label":"Laboratory, hygienic or pharmaceutical glassware, whether or not graduated or calibrated (excl. containers for the conveyance or packing of goods, measuring, checking or medical instruments and apparatus of chapter 90)"}],"byYear":[{"year":2023,"valueEur":1355751179},{"year":2024,"valueEur":1483452994},{"year":2025,"valueEur":1493141341}]},"officialContext":{"sentences":["All public purchasing in Hungary — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €30.3 billion in 2025, 13.8% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.","General government spending on goods, services and investment for health in Hungary came to €5.33 billion in 2024 (Eurostat, COFOG). How much of it reaches suppliers through tenders depends on how the country organises the sector — for example whether statutory health insurance is classified in government."],"allPublicPurchasing":{"year":2025,"valueEur":30329000000,"percentOfGdp":13.8,"percentOfGovernmentExpenditure":29,"definition":"General government intermediate consumption + gross fixed capital formation + social transfers in kind purchased from market producers (Eurostat ESA 2010 items P.2 + P.51G + D.632)."},"source":"Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), https://ec.europa.eu/eurostat/web/government-finance-statistics/database, retrieved 2026-11-09"},"industryReports":[{"text":"MedTech Europe estimates the European medical technology market at about €173 billion in 2025, at manufacturer prices, for the EU, Norway, Switzerland and the UK.","source":"MedTech Europe, The European Medical Technology in Figures (Data Hub)","url":"https://www.medtecheurope.org/datahub/market/","referenceYear":"2025"},{"text":"The European Commission states that public procurement accounts for 50% to 70% of the EU market for medical devices (Regulation (EU) 2025/1197, citing industry data).","source":"European Commission (Official Journal of the EU), Commission Implementing Regulation (EU) 2025/1197 imposing an IPI measure on medical devices originating in the PRC","url":"http://publications.europa.eu/resource/celex/32025R1197","referenceYear":"c. 2023"},{"text":"According to the same regulation, procedures worth €5 million or more were about 4% of EU medical device procurement procedures on TED in 2017–2022 but about 59% of their value.","source":"European Commission (Official Journal of the EU), Commission Implementing Regulation (EU) 2025/1197 imposing an IPI measure on medical devices originating in the PRC","url":"http://publications.europa.eu/resource/celex/32025R1197","referenceYear":"2017–2022"},{"text":"MedTech Europe counts more than 36,000 medical technology companies in Europe in 2025, about 90% of them SMEs.","source":"MedTech Europe, The European Medical Technology in Figures (Data Hub)","url":"https://www.medtecheurope.org/datahub/employment-companies/","referenceYear":"2025"},{"text":"Eurostat puts current healthcare expenditure in the EU at €1,720 billion in 2023, 10.0% of GDP; medical goods took 17.8% of it.","source":"Eurostat, Healthcare expenditure statistics - overview (Statistics Explained)","url":"https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Healthcare_expenditure_statistics_-_overview","referenceYear":"2023 (EU provisional)"}],"method":"One award per procedure, lot and winning company from live TED contract award notices published since November 2023; a joint procurement counts on every buyer's market; values are awarded amounts only (framework ceilings and estimates never added), converted to euro at the ECB yearly average. Imports: only customs headings (HS 4 digits) whose trade is predominantly the CPV group, listed under imports.customsHeadings, all buyers, not only public ones; a category that no heading isolates has no import figure (imports: null). https://cresques.com/methodology","sources":["TED — Tenders Electronic Daily, © European Union, https://ted.europa.eu","Eurostat, international trade in goods (Comext), © European Union"],"licence":"CC BY 4.0, https://creativecommons.org/licenses/by/4.0/","citation":"Cresques, \"Personal care products market in Hungary\", https://cresques.com/markets/hu/337-personal-care-products, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0."}