No cold e-mailSelling into Austria through distributors
How Austrian public buyers publish under the BVergG 2018 and buy through the BBG, why a cold B2B e-mail breaches § 174 TKG 2021, what distributors expect.
5 min read
Markets
One country at a time
How the market buys, which first contact is lawful, what local distributors expect, how to enter step by step — and where the evidence of who sells what comes from.
34 countries · more as we go
Western Europe
- No cold e-mail
B2B e-mail allowedSelling into Belgium through distributors
How Belgian buyers publish on e-Procurement, why a first e-mail is lawful only to a company's impersonal address, what distributors expect, and the evidence.
5 min read
B2B e-mail allowedSelling into France through distributors
How French public buyers purchase, why cold B2B e-mail is lawful under CNIL conditions, what distributors expect, and where the award evidence comes from.
5 min read
No cold e-mailSelling into Germany through distributors
How German public buyers purchase, why a cold e-mail is unlawful under §7 UWG, what distributors expect, and where the evidence comes from.
6 min read
B2B e-mail allowedSelling into Ireland through distributors
How Irish public bodies buy through OGP frameworks and eTenders, why a first B2B e-mail is lawful with an opt-out, what distributors expect, and the evidence.
5 min read
E-mail with conditionsSelling into Luxembourg through distributors
How Luxembourg's public buyers publish on one national portal, why the rule on cold B2B e-mail is not settled, what distributors expect, and the evidence.
5 min read
No cold e-mailSelling into the Netherlands through distributors
How Dutch buyers purchase via TenderNed, why unsolicited e-mail needs consent even from businesses, what distributors expect, and where the evidence is.
5 min read
B2B e-mail allowedSelling into the United Kingdom through distributors
How UK buyers purchase under the Procurement Act 2023, why e-mail to companies is lawful under PECR, what distributors expect, and where the evidence is.
6 min read
Nordics
No cold e-mailSelling into Denmark through distributors
How Danish public buyers publish tenders, why a cold e-mail breaks the spam ban even for businesses, what distributors expect, and where the evidence is.
6 min read
B2B e-mail allowedSelling into Finland through distributors
How Finnish buyers publish tenders on Hilma, why e-mail to a company is lawful unless it objects, what distributors expect, and where the evidence is.
5 min read
B2B e-mail allowedSelling into Iceland through distributors
How Icelandic buyers tender, why cold e-mail is lawful to a company's general address, what distributors expect, and the evidence.
5 min read
B2B e-mail allowedSelling into Norway through distributors
How Norwegian buyers publish on Doffin, why e-mail to post@ is lawful but not to a named employee, what distributors expect, and where the evidence is.
5 min read
B2B e-mail allowedSelling into Sweden through distributors
How Swedish buyers advertise procurements, why e-mail to a company is lawful with an opt-out address, what distributors expect, and where the evidence is.
5 min read
Southern Europe
No cold e-mailSelling into Cyprus through distributors
How Cypriot public buyers purchase through e-PPS, why a first marketing e-mail needs the company's prior consent, what distributors expect, and where the evidence is.
5 min read
No cold e-mailSelling into Greece through distributors
How Greek public buyers purchase through ESIDIS and KIMDIS, why cold e-mail needs prior consent under Law 3471/2006, what distributors expect, and the evidence.
5 min read
No cold e-mailSelling into Italy through distributors
How Italian public buyers purchase via Consip and ANAC, why cold e-mail to companies needs consent under art. 130, what distributors expect, and the evidence.
5 min read
No cold e-mailSelling into Malta through distributors
How Maltese public buyers purchase through ePPS, why marketing e-mail needs prior written consent, what distributors expect, and where the evidence comes from.
5 min read
E-mail with conditionsSelling into Portugal through distributors
How Portuguese public contracts are published on BASE, why e-mail to a company depends on the DGC opt-out list, what distributors expect, and the evidence.
5 min read
No cold e-mailSelling into Spain through distributors
How Spanish public buyers publish through the Plataforma de Contratación, why a cold e-mail breaks article 21 LSSI, what distributors expect, and the evidence.
5 min read
Central and Eastern Europe
E-mail with conditionsSelling into Bulgaria through distributors
How Bulgarian public buyers purchase via CAIS EOP, why cold B2B e-mail depends on the KZP opt-out register, what distributors expect, and the evidence.
5 min read
B2B e-mail allowedSelling into Croatia through distributors
How Croatian public buyers purchase via EOJN RH, why B2B e-mail to companies is lawful under article 50 of the Electronic Communications Act, and the evidence.
5 min read
No cold e-mailSelling into Czechia through distributors
How Czech public buyers purchase via NEN and the bulletin, why a cold e-mail needs consent under Act 480/2004, what distributors expect, and the evidence.
5 min read
B2B e-mail allowedSelling into Estonia through distributors
How Estonian buyers publish in the public procurement register, why e-mail to a company is lawful with an opt-out, what distributors expect, and the evidence.
5 min read
B2B e-mail allowedSelling into Hungary through distributors
How Hungarian public buyers purchase through EKR, where cold B2B e-mail stands under Grt. §6 and Eht. §162, what distributors expect, and the evidence.
5 min read
B2B e-mail allowedSelling into Latvia through distributors
How Latvian buyers publish via the IUB and EIS, why e-mail to a company is lawful with a valid opt-out, what distributors expect, and where the evidence is.
5 min read
B2B e-mail allowedSelling into Lithuania through distributors
How Lithuanian buyers publish in CVP IS, why e-mail to a company is lawful with a way to refuse, what distributors expect, and where the evidence comes from.
5 min read
No cold e-mailSelling into Poland through distributors
How Polish public buyers purchase via e-Zamówienia, why a cold e-mail needs consent under article 398 PKE, what distributors expect, and where the evidence is.
6 min read
No cold e-mailSelling into Romania through distributors
How Romanian public buyers purchase via SEAP, why cold e-mail needs consent even for companies under Law 506/2004, what distributors expect, and the evidence.
5 min read
E-mail with conditionsSelling into Slovakia through distributors
How Slovak public buyers publish through ÚVO, why two Slovak laws disagree on B2B e-mail to published company contacts, what distributors expect, and the evidence.
6 min read
B2B e-mail allowedSelling into Slovenia through distributors
How Slovenian public buyers publish via the procurement portal and e-JN, why B2B e-mail is lawful under article 226 ZEKom-2, and where the evidence is.
5 min read
Outside the EU and EEA
No cold e-mailSelling into Serbia through distributors
Serbian buyers publish awards on the national Public Procurement Portal, not TED; cold B2B e-mail needs prior consent; what distributors expect.
6 min read
E-mail with conditionsSelling into Switzerland through distributors
How Swiss buyers publish on simap.ch under the BöB and IVöB 2019, why mass e-mail needs consent even to businesses, and how to enter with a distributor.
6 min read
E-mail with conditionsSelling into Türkiye through distributors
Turkish buyers' tender results appear in the Public Procurement Bulletin on EKAP, not TED; e-mail to merchants needs İYS checks; what distributors expect.
6 min read
E-mail with conditionsSelling into Ukraine through distributors
How Ukrainian buyers publish on Prozorro under Law No. 922-VIII and the martial-law rules, what the e-mail laws allow, and how to enter with a distributor.
6 min read
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