BlogWhere US manufacturers already win EU public contracts: what 760 awards show
548 US-registered firms won 760 EU public supply awards in three years, mostly instruments and software. Everyday goods arrive via distributors.
For US manufacturers
Europe is one of the largest markets for US-made goods and the hardest to read from across the Atlantic: twenty-seven countries, different rules for a first email, and no customs records to show who buys what. Public procurement is the trail that remains — and Cresques reads it for your category.
Goods clear once into the EU, but each country buys through its own public bodies and publishes who won — on TED, the EU's procurement journal. That trail shows which local companies already sell your category.
A first B2B email is routine in France, the UK and Ireland and unlawful in Germany, Italy or the Netherlands without consent. GDPR applies to your European contacts wherever you sit. Cresques shows the lawful channel per country.
Most EU product rules require CE marking and, for non-EU manufacturers, an economic operator in the EU. Distributors ask for this before price. Our guides list what to prepare.
Product data in the local language and a first message a French or German buyer will actually read. Start with one country; add the next when the first distributor is signed.
Since July 1, 2026 the EU applies no customs duty to almost all US-origin industrial goods under Regulation (EU) 2026/1455, in force until the end of 2029 unless suspended or extended. Landed prices now compete with European-made goods on the product, not the duty.
Read the analysisSince July 22, 2026 an International Partner Search costs $2,500 and a Gold Key Service $3,250 for small firms too. Evidence from award notices lets you shortlist first and spend that money on the right introductions.
Read the analysis
Blog548 US-registered firms won 760 EU public supply awards in three years, mostly instruments and software. Everyday goods arrive via distributors.
BlogLuxembourg, Ireland and Austria award 17% to 31% of supply contracts abroad; Spain, Poland and Romania almost none. What that means for US firms.
BlogA UL listing is a third-party certificate; CE marking is your own legal declaration. The steps, documents and EU roles a distributor checks before it lists you.
BlogThrough the SBA's STEP grants, your state trade office can pay back part of a European trade show or sales trip, often 50–90%. Nine states compared.
BlogA distributor needs no EU company; a subsidiary needs capital, a notary and payroll; online sales need VAT and an EU responsible person.
BlogNo single answer: France suits public-sector categories, the Netherlands logistics, Germany size via trade fairs, Poland growth. A sourced comparison.
For US manufacturersTen routes compared on data source, coverage and published price: Commercial Service, STEP, directories, databases, EEN, trade fairs and Cresques.
For US manufacturersEU distributors can claim notice and end-of-contract pay that a New York law clause will not remove. Eight countries compared, with a first-draft checklist.
For US manufacturersBefore the first meeting: CE marking (a UL listing is not enough), an EU responsible operator, GDPR-ready outreach, email rules, e-invoicing and local data.
For US manufacturersStart with a distributor, not a subsidiary: find who already sells your category from award notices, learn how the door opens, and make first contact lawfully.
Each page sets out how the market buys, whether a first email is lawful, what local distributors expect and where the evidence comes from.
Create an account, pick a country and your product categories, and see which companies already sell them there.
Get started