Newspapers, journals, periodicals and magazines market in Austria: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in Austria awarded 15 supply contracts for newspapers, journals, periodicals and magazines through award notices on TED; the 14 of them that state a value (93.3%) add up to €35.1 million. Austria imported €95.8 million of goods in the customs headings matched to newspapers, journals, periodicals and magazines in 2025 (Eurostat Comext, HS 4902; all buyers, not only public ones), down 9.9% from 2023.

  • Since November 2023, 34 companies have won 47 public supply contracts for newspapers, journals, periodicals and magazines in Austria, in 41 award notices from 20 public buyers.
  • 31.9% of these awards went to companies registered in Austria; the most frequent foreign origin is United Kingdom.
  • The five companies that win most often hold 25.5% of all awards.
  • 78.8% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in Austria — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €79.5 billion in 2025, 15.3% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Newspapers, journals, periodicals and magazines market in Austria", https://cresques.com/markets/at/222-newspapers-journals-periodicals-and-magazines, from TED contract award notices (© European Union) and Eurostat Comext, updated 11 November 2026. Licence: CC BY 4.0.

Winning companies
34
since November 2023
Award notices
41
on TED
Public buyers
20
hospitals, schools, agencies
Imports 2025
€95.8M
all buyers, Eurostat

The market in numbers

Public supply contracts in Austria: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
47
in 41 award notices
Awarded value
€139.4M
from 83% of awards with a published value
Winning companies
34
with at least one award
Public buyers
20
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by year2024: 151520242025: 151520252026: 17172026
Table view
Contracts awarded by year
202415
202515
202617
Awarded value by year (EUR)
Awarded value by year (EUR)2024: €101.5M€101.5M20242025: €35.1M€35.1M20252026: €2.8M€2.8M2026
Table view
Awarded value by year (EUR)
2024€101.5M
2025€35.1M
2026€2.8M
Who buys: contracts by buyer sector
  1. Universities, schools and research: 39
  2. Cities, regions and central administration: 7
  3. Hospitals and health services: 1
Table view
Who buys: contracts by buyer sector
Universities, schools and research39
Cities, regions and central administration7
Hospitals and health services1
Where the buyers are (NUTS 2 region)
  1. Wien20
    AT13
    Wien: 20
  2. Tirol13
    AT33
    Tirol: 13
  3. Niederösterreich5
    AT12
    Niederösterreich: 5
  4. Steiermark5
    AT22
    Steiermark: 5
  5. Oberösterreich2
    AT31
    Oberösterreich: 2
  6. Salzburg1
    AT32
    Salzburg: 1
  7. Burgenland1
    AT11
    Burgenland: 1
Table view
Where the buyers are (NUTS 2 region)
Wien20
Tirol13
Niederösterreich5
Steiermark5
Oberösterreich2
Salzburg1
Burgenland1
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 21.3%, Medium-sized 6.4%, Size not stated 72.3%Large companies: 10 (21.3%)21%Medium-sized: 3 (6.4%)Size not stated: 34 (72.3%)72%
  • Large companies
  • Medium-sized
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies10 · 21.3%
Medium-sized3 · 6.4%
Size not stated34 · 72.3%
Foreign winners: where they are registered
  1. United Kingdom11
    United Kingdom: 11
  2. Germany7
    Germany: 7
  3. United States7
    United States: 7
  4. Netherlands5
    Netherlands: 5
  5. Czechia2
    Czechia: 2
Table view
Foreign winners: where they are registered
United Kingdom11
Germany7
United States7
Netherlands5
Czechia2
Imports of these goods into Austria, all buyers (EUR)
Imports of these goods into Austria, all buyers (EUR)2023: €106.2M€106.2M20232024: €89.4M€89.4M20242025: €95.8M€95.8M2025
Table view
Imports of these goods into Austria, all buyers (EUR)
2023€106.2M
2024€89.4M
2025€95.8M
Where the buyers are (city)
  1. Wien20
    Wien: 20
  2. Innsbruck12
    Innsbruck: 12
  3. Graz5
    Graz: 5
  4. Klosterneuburg3
    Klosterneuburg: 3
  5. Salzburg1
    Salzburg: 1
  6. Linz1
    Linz: 1
  7. Kufstein1
    Kufstein: 1
  8. Eisenstadt1
    Eisenstadt: 1
Table view
Where the buyers are (city)
Wien20
Innsbruck12
Graz5
Klosterneuburg3
Salzburg1
Linz1
Kufstein1
Eisenstadt1

Imports: Eurostat Comext, customs headings 4902 (only headings whose trade is mainly this category); all buyers, not only public ones.

Awards to companies registered in Austria

31.9%

Awards to companies registered in Austria: 31.9%

32 awards went to companies registered elsewhere.

Share of the 5 biggest winners

25.5%

Share of the 5 biggest winners: 25.5%

Of all awards; a high share means a concentrated market.

Lots with a single bid

78.8%

Lots with a single bid: 78.8%

Among 33 awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

The same category across Europe: all 30 countries compared →

Among the companies that win most often

  1. SUWECO CZ, s.r.o.15 public contracts in total

Where this industry meets in Austria

All trade fairs and congresses of this industry →

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Which of these 34 companies could distribute your product?

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Questions

Who wins public contracts for newspapers, journals, periodicals and magazines in Austria?
34 companies won 41 contract award notices for these categories from 20 public buyers in Austria since November 2023. The companies that win most often are SUWECO CZ, s.r.o..
How big is the newspapers, journals, periodicals and magazines market in Austria?
In 2025, public buyers in Austria awarded 15 supply contracts for newspapers, journals, periodicals and magazines through award notices on TED; the 14 of them that state a value (93.3%) add up to €35.1 million. Austria imported €95.8 million of goods in the customs headings matched to newspapers, journals, periodicals and magazines in 2025 (Eurostat Comext, HS 4902; all buyers, not only public ones), down 9.9% from 2023.
Where do suppliers of newspapers, journals, periodicals and magazines meet buyers and distributors in Austria?
At trade fairs and congresses such as drupa, ICE Europe, Hispack, ALLFORPACK EMBALLAGE PARIS, FACHPACK, MIAC — each checked on the organiser's official website.
How do I find a distributor for newspapers, journals, periodicals and magazines in Austria?
Create a free Cresques account and open the market map for Austria and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.

Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.