Printed books, brochures and leaflets market in Bulgaria: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in Bulgaria awarded 140 supply contracts for printed books, brochures and leaflets through award notices on TED; the 140 of them that state a value (100%) add up to €907,237. Bulgaria imported €9.05 million of goods in the customs headings matched to printed books, brochures and leaflets in 2025 (Eurostat Comext, HS 4901; all buyers, not only public ones), down 1.5% from 2023.
- Since November 2023, 31 companies have won 480 public supply contracts for printed books, brochures and leaflets in Bulgaria, in 216 award notices from 59 public buyers.
- 100% of these awards went to companies registered in Bulgaria.
- The five companies that win most often hold 57.1% of all awards.
- 64.1% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in Bulgaria — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €14.4 billion in 2025, 12.4% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Printed books, brochures and leaflets market in Bulgaria", https://cresques.com/markets/bg/221-printed-books-brochures-and-leaflets, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
- Winning companies
- 31
- since November 2023
- Award notices
- 216
- on TED
- Public buyers
- 59
- hospitals, schools, agencies
- Imports 2025
- €9M
- all buyers, Eurostat
The market in numbers
Public supply contracts in Bulgaria: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 480
- in 216 award notices
- Awarded value
- €5.8M
- from 98% of awards with a published value
- Winning companies
- 31
- with at least one award
- Public buyers
- 59
- hospitals, cities, agencies
Table view
| 2024 | 273 |
| 2025 | 140 |
| 2026 | 67 |
Table view
| 2024 | €4.3M |
| 2025 | €907.2K |
| 2026 | €636K |
Table view
| Universities, schools and research | 451 |
| Cities, regions and central administration | 27 |
| Police, fire services and prisons | 2 |
- Severoiztochen130BG33
- Yugozapaden99BG41
- Severen tsentralen83BG32
- Yuzhen tsentralen60BG42
- Yugoiztochen45BG34
- Severozapaden22BG31
Table view
| Severoiztochen | 130 |
| Yugozapaden | 99 |
| Severen tsentralen | 83 |
| Yuzhen tsentralen | 60 |
| Yugoiztochen | 45 |
| Severozapaden | 22 |
- Large companies
- Medium-sized
- Small
- Micro
- SME (size not stated)
- Size not stated
Table view
| Large companies | 8 · 1.7% |
| Medium-sized | 41 · 8.5% |
| Small | 83 · 17.3% |
| Micro | 8 · 1.7% |
| SME (size not stated) | 336 · 70% |
| Size not stated | 4 · 0.8% |
Table view
| 2023 | €9.2M |
| 2024 | €9M |
| 2025 | €9M |
- София108
- Добрич49
- Варна47
- Русе30
- Силистра26
- Харманли22
- Плевен16
- Пловдив16
Table view
| София | 108 |
| Добрич | 49 |
| Варна | 47 |
| Русе | 30 |
| Силистра | 26 |
| Харманли | 22 |
| Плевен | 16 |
| Пловдив | 16 |
Imports: Eurostat Comext, customs headings 4901 (only headings whose trade is mainly this category); all buyers, not only public ones.
Awards to companies registered in Bulgaria
100%
0 awards went to companies registered elsewhere.
Share of the 5 biggest winners
57.1%
Of all awards; a high share means a concentrated market.
Lots with a single bid
64.1%
Among 373 awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
The same category across Europe: all 30 countries compared →
Among the companies that win most often
- КЛЕТ БЪЛГАРИЯ ООД96 public contracts in total
- ПРОСВЕТА-СОФИЯ АД93 public contracts in total
- С.А.Н.-ПРО ЕООД51 public contracts in total
- БГ УЧЕБНИК ЕООД44 public contracts in total
- АРХИМЕД 2 ЕООД46 public contracts in total
Where this industry meets in Bulgaria
- drupaTrade fair · Düsseldorf, Germany
- ICE EuropeTrade fair · Munich, Germany
- HispackTrade fair · Barcelona, Spain
- ALLFORPACK EMBALLAGE PARISTrade fair · Paris, France
- FACHPACKTrade fair · Nuremberg, Germany
- MIACTrade fair · Lucca, Italy
Watch this market
One e-mail a week with the new public contract awards for printed books, brochures and leaflets in Bulgaria: what was bought, by whom, who won. Free, no account needed.
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Which of these 31 companies could distribute your product?
A Cresques market map of Bulgaria for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Open this market map — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
After sign-in the new-market form opens with Bulgaria and Printed books, brochures and leaflets filled in.
No account yet? Ask for a free preview.
One page by e-mail within one working day: three distributors that already win public contracts for this kind of product in the country you choose, each one checked (is it a distributor, or a manufacturer's own sales company?), with its contract record, and the price of the full shortlist. If we can find fewer than three, the reply says so.
Read how to enter the Bulgaria market.
Questions
- Who wins public contracts for printed books, brochures and leaflets in Bulgaria?
- 31 companies won 216 contract award notices for these categories from 59 public buyers in Bulgaria since November 2023. The companies that win most often are КЛЕТ БЪЛГАРИЯ ООД, ПРОСВЕТА-СОФИЯ АД, С.А.Н.-ПРО ЕООД, БГ УЧЕБНИК ЕООД, АРХИМЕД 2 ЕООД.
- How big is the printed books, brochures and leaflets market in Bulgaria?
- In 2025, public buyers in Bulgaria awarded 140 supply contracts for printed books, brochures and leaflets through award notices on TED; the 140 of them that state a value (100%) add up to €907,237. Bulgaria imported €9.05 million of goods in the customs headings matched to printed books, brochures and leaflets in 2025 (Eurostat Comext, HS 4901; all buyers, not only public ones), down 1.5% from 2023.
- Where do suppliers of printed books, brochures and leaflets meet buyers and distributors in Bulgaria?
- At trade fairs and congresses such as drupa, ICE Europe, Hispack, ALLFORPACK EMBALLAGE PARIS, FACHPACK, MIAC — each checked on the organiser's official website.
- How do I find a distributor for printed books, brochures and leaflets in Bulgaria?
- Create a free Cresques account and open the market map for Bulgaria and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.
Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.