Beverages, tobacco and related products market in Estonia: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in Estonia awarded 61 supply contracts for beverages, tobacco and related products through award notices on TED; the 2 of them that state a value (3.3%) add up to €74,239, a floor rather than the full contract value. Estonia imported €341 million of goods in the customs headings matched to beverages, tobacco and related products in 2025 (Eurostat Comext, HS 2202, 2402, 2204, 2208, 2203 and 5 more headings; all buyers, not only public ones), down 1.5% from 2023.
- Since November 2023, 50 companies have won 101 public supply contracts for beverages, tobacco and related products in Estonia, in 33 award notices from 14 public buyers.
- 100% of these awards went to companies registered in Estonia.
- The five companies that win most often hold 40.6% of all awards.
- 13.9% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in Estonia — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €6.43 billion in 2025, 15.4% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Beverages, tobacco and related products market in Estonia", https://cresques.com/markets/ee/159-beverages-tobacco-and-related-products, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
- Winning companies
- 50
- since November 2023
- Award notices
- 33
- on TED
- Public buyers
- 14
- hospitals, schools, agencies
- Imports 2025
- €341M
- all buyers, Eurostat
The market in numbers
Public supply contracts in Estonia: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 101
- in 33 award notices
- Awarded value
- €980.5K
- from 26% of awards with a published value
- Winning companies
- 50
- with at least one award
- Public buyers
- 14
- hospitals, cities, agencies
Table view
| Nov–Dec 2023 | 1 |
| 2024 | 19 |
| 2025 | 61 |
| 2026 | 20 |
Table view
| Nov–Dec 2023 | €83 |
| 2024 | €305.7K |
| 2025 | €74.2K |
| 2026 | €600.4K |
Table view
| Culture, sport and religion | 55 |
| Hospitals and health services | 26 |
| Universities, schools and research | 9 |
| Cities, regions and central administration | 9 |
| Social protection | 1 |
| Armed forces and defence agencies | 1 |
- Extra-Regio NUTS 294EEZZ
- Eesti1EE00
Table view
| Extra-Regio NUTS 2 | 94 |
| Eesti | 1 |
- Large companies
- Medium-sized
- Small
- Micro
- Size not stated
Table view
| Large companies | 16 · 15.8% |
| Medium-sized | 31 · 30.7% |
| Small | 16 · 15.8% |
| Micro | 12 · 11.9% |
| Size not stated | 26 · 25.7% |
- Under €2M turnover
- €2M–10M
- €10M–50M
- €50M and more
Table view
| Under €2M turnover | 15 · 32.6% |
| €2M–10M | 11 · 23.9% |
| €10M–50M | 17 · 37% |
| €50M and more | 3 · 6.5% |
Table view
| 2023 | €346.3M |
| 2024 | €380.4M |
| 2025 | €341M |
- Tartu linn41
- Tallinn22
- Häädemeeste vald20
- Rakvere linn9
- Valga vald3
- Põhja-Sakala vald3
- Järva vald2
- Sillamäe linn1
Table view
| Tartu linn | 41 |
| Tallinn | 22 |
| Häädemeeste vald | 20 |
| Rakvere linn | 9 |
| Valga vald | 3 |
| Põhja-Sakala vald | 3 |
| Järva vald | 2 |
| Sillamäe linn | 1 |
46 of 50 winning companies registered in Estonia have annual accounts in the open business registers; bands follow the EU SME turnover thresholds.
Imports: Eurostat Comext, customs headings 2202, 2402, 2204, 2208, 2203, 2403, 2201, 4813, 2205, 2206 (only headings whose trade is mainly this category); all buyers, not only public ones.
Awards to companies registered in Estonia
100%
0 awards went to companies registered elsewhere.
Share of the 5 biggest winners
40.6%
Of all awards; a high share means a concentrated market.
Lots with a single bid
13.9%
Among 101 awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
The same category across Europe: all 30 countries compared →
Among the companies that win most often
- Aktsiaselts Kaupmees & Ko116 public contracts in total
- Osaühing Makro Trade Baltic26 public contracts in total
- Sanitex OÜ45 public contracts in total
- Osaühing Roverto47 public contracts in total
- HORECA SERVICE OÜ36 public contracts in total
Where this industry meets in Estonia
- Fi EuropeTrade fair · Frankfurt am Main, Germany
- EXPOGAST & RAK Porcelain Culinary World CupTrade fair · Luxembourg, Luxembourg
- Sirha LyonTrade fair · Lyon, France
- BIOFACHTrade fair · Nuremberg, Germany
- SIHRETrade fair · Sofia, Bulgaria
- Anuga FoodTecTrade fair · Cologne, Germany
Watch this market
One e-mail a week with the new public contract awards for beverages, tobacco and related products in Estonia: what was bought, by whom, who won. Free, no account needed.
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Which of these 50 companies could distribute your product?
A Cresques market map of Estonia for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Open this market map — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
After sign-in the new-market form opens with Estonia and Beverages, tobacco and related products filled in.
No account yet? Ask for a free preview.
One page by e-mail within one working day: three distributors that already win public contracts for this kind of product in the country you choose, each one checked (is it a distributor, or a manufacturer's own sales company?), with its contract record, and the price of the full shortlist. If we can find fewer than three, the reply says so.
Read how to enter the Estonia market.
Questions
- Who wins public contracts for beverages, tobacco and related products in Estonia?
- 50 companies won 33 contract award notices for these categories from 14 public buyers in Estonia since November 2023. The companies that win most often are Aktsiaselts Kaupmees & Ko, Osaühing Makro Trade Baltic, Sanitex OÜ, Osaühing Roverto, HORECA SERVICE OÜ.
- How big is the beverages, tobacco and related products market in Estonia?
- In 2025, public buyers in Estonia awarded 61 supply contracts for beverages, tobacco and related products through award notices on TED; the 2 of them that state a value (3.3%) add up to €74,239, a floor rather than the full contract value. Estonia imported €341 million of goods in the customs headings matched to beverages, tobacco and related products in 2025 (Eurostat Comext, HS 2202, 2402, 2204, 2208, 2203 and 5 more headings; all buyers, not only public ones), down 1.5% from 2023.
- Where do suppliers of beverages, tobacco and related products meet buyers and distributors in Estonia?
- At trade fairs and congresses such as Fi Europe, EXPOGAST & RAK Porcelain Culinary World Cup, Sirha Lyon, BIOFACH, SIHRE, Anuga FoodTec — each checked on the organiser's official website.
- How do I find a distributor for beverages, tobacco and related products in Estonia?
- Create a free Cresques account and open the market map for Estonia and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.
Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.