Personal care products market in Finland: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in Finland awarded 87 supply contracts for personal care products through award notices on TED; the 33 of them that state a value (37.9%) add up to €4.52 million, a floor rather than the full contract value. Finland imported €777 million of goods in the customs headings matched to personal care products in 2025 (Eurostat Comext, HS 3304, 3303, 3305, 4818, 3307 and 8 more headings; all buyers, not only public ones), up 10.4% from 2023.

  • Since November 2023, 92 companies have won 281 public supply contracts for personal care products in Finland, in 43 award notices from 25 public buyers.
  • 91.5% of these awards went to companies registered in Finland; the most frequent foreign origin is Denmark.
  • The five companies that win most often hold 32.4% of all awards.
  • 6.3% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in Finland — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €54.7 billion in 2025, 19.4% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

General government spending on goods, services and investment for health in Finland came to €12.4 billion in 2024 (Eurostat, COFOG). How much of it reaches suppliers through tenders depends on how the country organises the sector — for example whether statutory health insurance is classified in government.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Personal care products market in Finland", https://cresques.com/markets/fi/337-personal-care-products, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.

What industry and official reports say

Figures from the publishers named, checked at the source on 9 November 2026. They measure the whole market (all buyers, different price bases and country scopes), so they are not comparable one-to-one with the public contract counts on this page.

Winning companies
92
since November 2023
Award notices
43
on TED
Public buyers
25
hospitals, schools, agencies
Imports 2025
€776.7M
all buyers, Eurostat

The market in numbers

Public supply contracts in Finland: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
281
in 43 award notices
Awarded value
€17.2M
from 30% of awards with a published value
Winning companies
92
with at least one award
Public buyers
25
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by year2024: 474720242025: 878720252026: 1471472026
Table view
Contracts awarded by year
202447
202587
2026147
Awarded value by year (EUR)
Awarded value by year (EUR)2024: €2.3M€2.3M20242025: €4.5M€4.5M20252026: €10.4M€10.4M2026
Table view
Awarded value by year (EUR)
2024€2.3M
2025€4.5M
2026€10.4M
Who buys: contracts by buyer sector
  1. Hospitals and health services: 113
  2. Cities, regions and central administration: 83
  3. Social protection: 70
  4. Police, fire services and prisons: 7
  5. Universities, schools and research: 3
  6. Economic affairs: 3
  7. Culture, sport and religion: 1
  8. Railway operators: 1
Table view
Who buys: contracts by buyer sector
Hospitals and health services113
Cities, regions and central administration83
Social protection70
Police, fire services and prisons7
Universities, schools and research3
Economic affairs3
Culture, sport and religion1
Railway operators1
Where the buyers are (NUTS 2 region)
  1. Helsinki-Uusimaa203
    FI1B
    Helsinki-Uusimaa: 203
  2. Pohjois- ja Itä-Suomi55
    FI1D
    Pohjois- ja Itä-Suomi: 55
  3. Etelä-Suomi17
    FI1C
    Etelä-Suomi: 17
  4. Länsi-Suomi5
    FI19
    Länsi-Suomi: 5
  5. Åland1
    FI20
    Åland: 1
Table view
Where the buyers are (NUTS 2 region)
Helsinki-Uusimaa203
Pohjois- ja Itä-Suomi55
Etelä-Suomi17
Länsi-Suomi5
Åland1
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 16.4%, Medium-sized 0.7%, Small 0.4%, Micro 0.4%, SME (size not stated) 48.4%, Size not stated 33.8%Large companies: 46 (16.4%)16%Medium-sized: 2 (0.7%)Small: 1 (0.4%)Micro: 1 (0.4%)SME (size not stated): 136 (48.4%)48%Size not stated: 95 (33.8%)34%
  • Large companies
  • Medium-sized
  • Small
  • Micro
  • SME (size not stated)
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies46 · 16.4%
Medium-sized2 · 0.7%
Small1 · 0.4%
Micro1 · 0.4%
SME (size not stated)136 · 48.4%
Size not stated95 · 33.8%
Foreign winners: where they are registered
  1. Denmark8
    Denmark: 8
  2. Lithuania6
    Lithuania: 6
  3. Sweden4
    Sweden: 4
  4. Czechia3
    Czechia: 3
  5. Estonia2
    Estonia: 2
  6. ALA1
    ALA: 1
Table view
Foreign winners: where they are registered
Denmark8
Lithuania6
Sweden4
Czechia3
Estonia2
ALA1
Imports of these goods into Finland, all buyers (EUR)
Imports of these goods into Finland, all buyers (EUR)2023: €703.4M€703.4M20232024: €739.6M€739.6M20242025: €776.7M€776.7M2025
Table view
Imports of these goods into Finland, all buyers (EUR)
2023€703.4M
2024€739.6M
2025€776.7M
Where the buyers are (city)
  1. KELA70
    KELA: 70
  2. Vantaa57
    Vantaa: 57
  3. Kuopio52
    Kuopio: 52
  4. Helsinki30
    Helsinki: 30
  5. HUS29
    HUS: 29
  6. Turku16
    Turku: 16
  7. Helsingin kaupunki8
    Helsingin kaupunki: 8
  8. Vantaan kaupunki4
    Vantaan kaupunki: 4
Table view
Where the buyers are (city)
KELA70
Vantaa57
Kuopio52
Helsinki30
HUS29
Turku16
Helsingin kaupunki8
Vantaan kaupunki4

Imports: Eurostat Comext, customs headings 3304, 3303, 3305, 4818, 3307, 9619, 3401, 9004, 3306, 8510, 8212, 4014, 7017 (only headings whose trade is mainly this category); all buyers, not only public ones.

Awards to companies registered in Finland

91.5%

Awards to companies registered in Finland: 91.5%

24 awards went to companies registered elsewhere.

Share of the 5 biggest winners

32.4%

Share of the 5 biggest winners: 32.4%

Of all awards; a high share means a concentrated market.

Lots with a single bid

6.3%

Lots with a single bid: 6.3%

Among 239 awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

The same category across Europe: all 30 countries compared →

Among the companies that win most often

  1. VeliMark Oy46 public contracts in total
  2. Suomen MediTuote Oy33 public contracts in total
  3. Pamark Business Oy39 public contracts in total
  4. Fisher Scientific Oy17 public contracts in total
  5. Lyreco Finland Oy34 public contracts in total

Where this industry meets in Finland

All trade fairs and congresses of this industry →

Watch this market

One e-mail a week with the new public contract awards for personal care products in Finland: what was bought, by whom, who won. Free, no account needed.

The address is used only for this e-mail; unsubscribe with one click in any issue. Details in the privacy policy.

Which of these 92 companies could distribute your product?

A Cresques market map of Finland for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.

Open this market map — free

Free account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.

After sign-in the new-market form opens with Finland and Personal care products filled in.

No account yet? Ask for a free preview.

One page by e-mail within one working day: three distributors that already win public contracts for this kind of product in the country you choose, each one checked (is it a distributor, or a manufacturer's own sales company?), with its contract record, and the price of the full shortlist. If we can find fewer than three, the reply says so.

A website address or one line.

Send me the free preview for this product and country, and the price of the full shortlist. One reply, no newsletter.

We use what you enter only to prepare and send this preview. Details in the privacy policy.

Read how to enter the Finland market.

Questions

Who wins public contracts for personal care products in Finland?
92 companies won 43 contract award notices for these categories from 25 public buyers in Finland since November 2023. The companies that win most often are VeliMark Oy, Suomen MediTuote Oy, Pamark Business Oy, Fisher Scientific Oy, Lyreco Finland Oy.
How big is the personal care products market in Finland?
In 2025, public buyers in Finland awarded 87 supply contracts for personal care products through award notices on TED; the 33 of them that state a value (37.9%) add up to €4.52 million, a floor rather than the full contract value. Finland imported €777 million of goods in the customs headings matched to personal care products in 2025 (Eurostat Comext, HS 3304, 3303, 3305, 4818, 3307 and 8 more headings; all buyers, not only public ones), up 10.4% from 2023.
Where do suppliers of personal care products meet buyers and distributors in Finland?
At trade fairs and congresses such as Lääkäripäivät, Labquality Days, EHRA 2027, EWMA 2027 Conference, COMPAMED, MEDICA — each checked on the organiser's official website.
How do I find a distributor for personal care products in Finland?
Create a free Cresques account and open the market map for Finland and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.

Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.