Personal care products market in Greece: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in Greece awarded 83 supply contracts for personal care products through award notices on TED; the 81 of them that state a value (97.6%) add up to €7.82 million. Greece imported €1.08 billion of goods in the customs headings matched to personal care products in 2025 (Eurostat Comext, HS 3304, 3303, 3305, 4818, 3307 and 8 more headings; all buyers, not only public ones), up 12.4% from 2023.

  • Since November 2023, 92 companies have won 214 public supply contracts for personal care products in Greece, in 88 award notices from 46 public buyers.
  • 100% of these awards went to companies registered in Greece.
  • The five companies that win most often hold 26.2% of all awards.
  • 38.3% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in Greece — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €32.5 billion in 2025, 13% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

General government spending on goods, services and investment for health in Greece came to €9.68 billion in 2024 (Eurostat, COFOG). How much of it reaches suppliers through tenders depends on how the country organises the sector — for example whether statutory health insurance is classified in government.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Personal care products market in Greece", https://cresques.com/markets/gr/337-personal-care-products, from TED contract award notices (© European Union) and Eurostat Comext, updated 10 November 2026. Licence: CC BY 4.0.

What industry and official reports say

Figures from the publishers named, checked at the source on 9 November 2026. They measure the whole market (all buyers, different price bases and country scopes), so they are not comparable one-to-one with the public contract counts on this page.

Winning companies
92
since November 2023
Award notices
88
on TED
Public buyers
46
hospitals, schools, agencies
Imports 2025
€1.1B
all buyers, Eurostat

The market in numbers

Public supply contracts in Greece: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
214
in 88 award notices
Awarded value
€140.6M
from 99% of awards with a published value
Winning companies
92
with at least one award
Public buyers
46
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by year2024: 616120242025: 838320252026: 70702026
Table view
Contracts awarded by year
202461
202583
202670
Awarded value by year (EUR)
Awarded value by year (EUR)2024: €3M€3M20242025: €7.8M€7.8M20252026: €129.8M€129.8M2026
Table view
Awarded value by year (EUR)
2024€3M
2025€7.8M
2026€129.8M
Who buys: contracts by buyer sector
  1. Hospitals and health services: 108
  2. Cities, regions and central administration: 69
  3. Universities, schools and research: 24
  4. Social protection: 7
  5. Culture, sport and religion: 4
  6. Water utilities: 1
  7. Police, fire services and prisons: 1
Table view
Who buys: contracts by buyer sector
Hospitals and health services108
Cities, regions and central administration69
Universities, schools and research24
Social protection7
Culture, sport and religion4
Water utilities1
Police, fire services and prisons1
Where the buyers are (NUTS 2 region)
  1. Attiki72
    EL30
    Attiki: 72
  2. Kentriki Makedonia38
    EL52
    Kentriki Makedonia: 38
  3. Dytiki Elláda30
    EL63
    Dytiki Elláda: 30
  4. Anatoliki Makedonia, Thraki27
    EL51
    Anatoliki Makedonia, Thraki: 27
  5. Kriti25
    EL43
    Kriti: 25
  6. Peloponnisos12
    EL65
    Peloponnisos: 12
  7. Voreio Aigaio4
    EL41
    Voreio Aigaio: 4
  8. Ipeiros3
    EL54
    Ipeiros: 3
Table view
Where the buyers are (NUTS 2 region)
Attiki72
Kentriki Makedonia38
Dytiki Elláda30
Anatoliki Makedonia, Thraki27
Kriti25
Peloponnisos12
Voreio Aigaio4
Ipeiros3
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 3.7%, Medium-sized 10.3%, Small 1.9%, Micro 2.8%, SME (size not stated) 42.1%, Size not stated 39.3%Large companies: 8 (3.7%)Medium-sized: 22 (10.3%)10%Small: 4 (1.9%)Micro: 6 (2.8%)SME (size not stated): 90 (42.1%)42%Size not stated: 84 (39.3%)39%
  • Large companies
  • Medium-sized
  • Small
  • Micro
  • SME (size not stated)
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies8 · 3.7%
Medium-sized22 · 10.3%
Small4 · 1.9%
Micro6 · 2.8%
SME (size not stated)90 · 42.1%
Size not stated84 · 39.3%
Imports of these goods into Greece, all buyers (EUR)
Imports of these goods into Greece, all buyers (EUR)2023: €963.9M€963.9M20232024: €1.1B€1.1B20242025: €1.1B€1.1B2025
Table view
Imports of these goods into Greece, all buyers (EUR)
2023€963.9M
2024€1.1B
2025€1.1B
Where the buyers are (city)
  1. Αθήνα30
    Αθήνα: 30
  2. Θεσσαλονίκη17
    Θεσσαλονίκη: 17
  3. Μαρούσι15
    Μαρούσι: 15
  4. Αλεξανδρούπολη14
    Αλεξανδρούπολη: 14
  5. ΑΘΗΝΑ13
    ΑΘΗΝΑ: 13
  6. ΑΓΙΟΣ ΝΙΚΟΛΑΟΣ12
    ΑΓΙΟΣ ΝΙΚΟΛΑΟΣ: 12
  7. ΤΡΙΠΟΛΗ12
    ΤΡΙΠΟΛΗ: 12
  8. ΗΡΑΚΛΕΙΟ ΚΡΗΤΗΣ11
    ΗΡΑΚΛΕΙΟ ΚΡΗΤΗΣ: 11
Table view
Where the buyers are (city)
Αθήνα30
Θεσσαλονίκη17
Μαρούσι15
Αλεξανδρούπολη14
ΑΘΗΝΑ13
ΑΓΙΟΣ ΝΙΚΟΛΑΟΣ12
ΤΡΙΠΟΛΗ12
ΗΡΑΚΛΕΙΟ ΚΡΗΤΗΣ11

Imports: Eurostat Comext, customs headings 3304, 3303, 3305, 4818, 3307, 9619, 3401, 9004, 3306, 8510, 8212, 4014, 7017 (only headings whose trade is mainly this category); all buyers, not only public ones.

Awards to companies registered in Greece

100%

Awards to companies registered in Greece: 100%

0 awards went to companies registered elsewhere.

Share of the 5 biggest winners

26.2%

Share of the 5 biggest winners: 26.2%

Of all awards; a high share means a concentrated market.

Lots with a single bid

38.3%

Lots with a single bid: 38.3%

Among 188 awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

The same category across Europe: all 30 countries compared →

Among the companies that win most often

  1. ΑΛΚΟΝ ΛΑΜΠΟΡΑΤΟΡΙΣ ΕΛΛΑΣ-ΜΟΝΟΠΡΟΣΩΠΗ Α.Ε.Β.Ε.17 public contracts in total
  2. AEGLI MEDICAL OPTICS Α.Ε10 public contracts in total
  3. BioAnalytica Εμπορική Βιοτεχνολογικών Εφαρμογών - Ερευνητική Α.Ε.53 public contracts in total
  4. ΑΝΑΔΡΑΣΙΣ MED μονοπρόσωπη Ι.Κ.Ε13 public contracts in total
  5. ΠΑΥΛΟΣ ΑΡΝΑΟΥΤΗΣ Α.Ε.16 public contracts in total

Where this industry meets in Greece

All trade fairs and congresses of this industry →

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Which of these 92 companies could distribute your product?

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Questions

Who wins public contracts for personal care products in Greece?
92 companies won 88 contract award notices for these categories from 46 public buyers in Greece since November 2023. The companies that win most often are ΑΛΚΟΝ ΛΑΜΠΟΡΑΤΟΡΙΣ ΕΛΛΑΣ-ΜΟΝΟΠΡΟΣΩΠΗ Α.Ε.Β.Ε., AEGLI MEDICAL OPTICS Α.Ε, BioAnalytica Εμπορική Βιοτεχνολογικών Εφαρμογών - Ερευνητική Α.Ε., ΑΝΑΔΡΑΣΙΣ MED μονοπρόσωπη Ι.Κ.Ε, ΠΑΥΛΟΣ ΑΡΝΑΟΥΤΗΣ Α.Ε..
How big is the personal care products market in Greece?
In 2025, public buyers in Greece awarded 83 supply contracts for personal care products through award notices on TED; the 81 of them that state a value (97.6%) add up to €7.82 million. Greece imported €1.08 billion of goods in the customs headings matched to personal care products in 2025 (Eurostat Comext, HS 3304, 3303, 3305, 4818, 3307 and 8 more headings; all buyers, not only public ones), up 12.4% from 2023.
Where do suppliers of personal care products meet buyers and distributors in Greece?
At trade fairs and congresses such as HCS International Cardiology Congress 2026, ICE 2026 — Interventional Cardiology Education, 28th EFORT Annual Congress, SOE 2027 Congress, COMPAMED, MEDICA — each checked on the organiser's official website.
How do I find a distributor for personal care products in Greece?
Create a free Cresques account and open the market map for Greece and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.

Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.