Cleaning and polishing products market in Croatia: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in Croatia awarded 68 supply contracts for cleaning and polishing products through award notices on TED; the 68 of them that state a value (100%) add up to €1.85 million. Croatia imported €192 million of goods in the customs headings matched to cleaning and polishing products in 2025 (Eurostat Comext, HS 3402, 3404 and 3405; all buyers, not only public ones), up 28.8% from 2023.
- Since November 2023, 28 companies have won 281 public supply contracts for cleaning and polishing products in Croatia, in 81 award notices from 15 public buyers.
- 100% of these awards went to companies registered in Croatia.
- The five companies that win most often hold 73% of all awards.
- 8.5% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in Croatia — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €15 billion in 2025, 15.9% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Cleaning and polishing products market in Croatia", https://cresques.com/markets/hr/398-cleaning-and-polishing-products, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
What industry and official reports say
- Eurostat puts the turnover of EU soap and detergent manufacturers (NACE C20.41) in 2024 at €11.8 billion in Germany, €4.8 billion in Spain, €3.8 billion in Italy, €2.9 billion in Poland and €2.3 billion in France. Eurostat, Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act)
Figures from the publishers named, checked at the source on 9 November 2026. They measure the whole market (all buyers, different price bases and country scopes), so they are not comparable one-to-one with the public contract counts on this page.
- Winning companies
- 28
- since November 2023
- Award notices
- 81
- on TED
- Public buyers
- 15
- hospitals, schools, agencies
- Imports 2025
- €192.1M
- all buyers, Eurostat
The market in numbers
Public supply contracts in Croatia: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 281
- in 81 award notices
- Awarded value
- €6.6M
- from 93% of awards with a published value
- Winning companies
- 28
- with at least one award
- Public buyers
- 15
- hospitals, cities, agencies
Table view
| 2024 | 56 |
| 2025 | 68 |
| 2026 | 157 |
Table view
| 2024 | €2.6M |
| 2025 | €1.8M |
| 2026 | €2.1M |
Table view
| Economic affairs | 136 |
| Hospitals and health services | 114 |
| Cities, regions and central administration | 25 |
| Social protection | 6 |
- Grad Zagreb257HR05
- Jadranska Hrvatska21HR03
- Panonska Hrvatska3HR02
Table view
| Grad Zagreb | 257 |
| Jadranska Hrvatska | 21 |
| Panonska Hrvatska | 3 |
- Large companies
- Medium-sized
- Small
- Micro
- SME (size not stated)
- Size not stated
Table view
| Large companies | 26 · 9.3% |
| Medium-sized | 165 · 58.7% |
| Small | 30 · 10.7% |
| Micro | 36 · 12.8% |
| SME (size not stated) | 11 · 3.9% |
| Size not stated | 13 · 4.6% |
Table view
| 2023 | €149.2M |
| 2024 | €191.6M |
| 2025 | €192.1M |
- Grad Zagreb203
- Zagreb54
- Rijeka21
- VIROVITICA1
- Slavonski Brod1
- Požega1
Table view
| Grad Zagreb | 203 |
| Zagreb | 54 |
| Rijeka | 21 |
| VIROVITICA | 1 |
| Slavonski Brod | 1 |
| Požega | 1 |
Imports: Eurostat Comext, customs headings 3402, 3404, 3405 (only headings whose trade is mainly this category); all buyers, not only public ones.
Awards to companies registered in Croatia
100%
0 awards went to companies registered elsewhere.
Share of the 5 biggest winners
73%
Of all awards; a high share means a concentrated market.
Lots with a single bid
8.5%
Among 281 awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
The same category across Europe: all 30 countries compared →
Among the companies that win most often
- MAKROMIKRO GRUPA d.o.o.266 public contracts in total
- Institut za higijenu d.o.o.11 public contracts in total
- ALCA ZAGREB d.o.o.18 public contracts in total
- NARODNE NOVINE d.d.114 public contracts in total
- INSAKO d.o.o.10 public contracts in total
Where this industry meets in Croatia
- ISSA Show North AmericaTrade fair · Las Vegas, United States
- EXPOGAST & RAK Porcelain Culinary World CupTrade fair · Luxembourg, Luxembourg
- HIX EuropeTrade fair · London, United Kingdom
- HeimtextilTrade fair · Frankfurt am Main, Germany
- Maison&Objet Paris (January)Trade fair · Paris, France
- imm cologneTrade fair · Cologne, Germany
Watch this market
One e-mail a week with the new public contract awards for cleaning and polishing products in Croatia: what was bought, by whom, who won. Free, no account needed.
The address is used only for this e-mail; unsubscribe with one click in any issue. Details in the privacy policy.
Which of these 28 companies could distribute your product?
A Cresques market map of Croatia for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Open this market map — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
After sign-in the new-market form opens with Croatia and Cleaning and polishing products filled in.
No account yet? Ask for a free preview.
One page by e-mail within one working day: three distributors that already win public contracts for this kind of product in the country you choose, each one checked (is it a distributor, or a manufacturer's own sales company?), with its contract record, and the price of the full shortlist. If we can find fewer than three, the reply says so.
Read how to enter the Croatia market.
Questions
- Who wins public contracts for cleaning and polishing products in Croatia?
- 28 companies won 81 contract award notices for these categories from 15 public buyers in Croatia since November 2023. The companies that win most often are MAKROMIKRO GRUPA d.o.o., Institut za higijenu d.o.o., ALCA ZAGREB d.o.o., NARODNE NOVINE d.d., INSAKO d.o.o..
- How big is the cleaning and polishing products market in Croatia?
- In 2025, public buyers in Croatia awarded 68 supply contracts for cleaning and polishing products through award notices on TED; the 68 of them that state a value (100%) add up to €1.85 million. Croatia imported €192 million of goods in the customs headings matched to cleaning and polishing products in 2025 (Eurostat Comext, HS 3402, 3404 and 3405; all buyers, not only public ones), up 28.8% from 2023.
- Where do suppliers of cleaning and polishing products meet buyers and distributors in Croatia?
- At trade fairs and congresses such as ISSA Show North America, EXPOGAST & RAK Porcelain Culinary World Cup, HIX Europe, Heimtextil, Maison&Objet Paris (January), imm cologne — each checked on the organiser's official website.
- How do I find a distributor for cleaning and polishing products in Croatia?
- Create a free Cresques account and open the market map for Croatia and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.
Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.