Pharmaceutical products market in Iceland: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in Iceland awarded 50 supply contracts for pharmaceutical products through award notices on TED; the 31 of them that state a value (62%) add up to €59.7 million.
- Since November 2023, 30 companies have won 164 public supply contracts for pharmaceutical products in Iceland, in 30 award notices from 4 public buyers.
- 78% of these awards went to companies registered in Iceland; the most frequent foreign origin is Denmark.
- The five companies that win most often hold 64% of all awards.
- 13.2% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in Iceland — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €5.29 billion in 2025, 15.5% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
General government spending on goods, services and investment for health in Iceland came to €1.35 billion in 2024 (Eurostat, COFOG). How much of it reaches suppliers through tenders depends on how the country organises the sector — for example whether statutory health insurance is classified in government.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Pharmaceutical products market in Iceland", https://cresques.com/markets/is/336-pharmaceutical-products, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
What industry and official reports say
- EFPIA puts the European pharmaceutical market at €302 billion at ex-factory prices in 2024, with €330 billion estimated for 2025. EFPIA, The Pharmaceutical Industry in Figures – Key Data 2026
- Medicines for Europe reports that generic medicines account for 70% of treatment volume in Europe (2023). Medicines for Europe, Press release: Generic medicines: 70% of dispensed medicines and critical to healthcare
- Eurostat puts current healthcare expenditure in the EU at €1,720 billion in 2023, 10.0% of GDP; medical goods took 17.8% of it. Eurostat, Healthcare expenditure statistics - overview (Statistics Explained)
Figures from the publishers named, checked at the source on 9 November 2026. They measure the whole market (all buyers, different price bases and country scopes), so they are not comparable one-to-one with the public contract counts on this page.
- Winning companies
- 30
- since November 2023
- Award notices
- 30
- on TED
- Public buyers
- 4
- hospitals, schools, agencies
- Imports
- —
- no customs heading isolates this category
The market in numbers
Public supply contracts in Iceland: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 164
- in 30 award notices
- Awarded value
- €65.4M
- from 21% of awards with a published value
- Winning companies
- 30
- with at least one award
- Public buyers
- 4
- hospitals, cities, agencies
Table view
| 2024 | 49 |
| 2025 | 50 |
| 2026 | 65 |
Table view
| 2024 | €0 |
| 2025 | €59.7M |
| 2026 | €5.7M |
Table view
| Hospitals and health services | 112 |
| Cities, regions and central administration | 52 |
- Ísland130IS00
- Hovedstaden34DK01
Table view
| Ísland | 130 |
| Hovedstaden | 34 |
- Large companies
- Medium-sized
- SME (size not stated)
- Size not stated
Table view
| Large companies | 1 · 0.6% |
| Medium-sized | 1 · 0.6% |
| SME (size not stated) | 100 · 61% |
| Size not stated | 62 · 37.8% |
- Denmark19
- Sweden11
- Norway5
- France1
Table view
| Denmark | 19 |
| Sweden | 11 |
| Norway | 5 |
| France | 1 |
- Reykjavík130
- København Ø34
Table view
| Reykjavík | 130 |
| København Ø | 34 |
Awards to companies registered in Iceland
78%
36 awards went to companies registered elsewhere.
Share of the 5 biggest winners
64%
Of all awards; a high share means a concentrated market.
Lots with a single bid
13.2%
Among 152 awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
The same category across Europe: all 30 countries compared →
Among the companies that win most often
- EQL Pharma AB29 public contracts in total
- FrostPharma AB47 public contracts in total
- Fresenius Kabi, Filial af Fresenius Kabi AB, Sverige27 public contracts in total
- B Braun Medical AS10 public contracts in total
- Navamedic AB14 public contracts in total
Where this industry meets in Iceland
- COMPAMEDTrade fair · Düsseldorf, Germany
- MEDICATrade fair · Düsseldorf, Germany
- World Health Expo Dubai (WHX, formerly Arab Health)Trade fair · Dubai, United Arab Emirates
- BULMEDICATrade fair · Sofia, Bulgaria
- HospitalarTrade fair · São Paulo, Brazil
- 31st WONCA Europe ConferenceCongress · Ljubljana, Slovenia
Watch this market
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Which of these 30 companies could distribute your product?
A Cresques market map of Iceland for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Open this market map — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
After sign-in the new-market form opens with Iceland and Pharmaceutical products filled in.
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One page by e-mail within one working day: three distributors that already win public contracts for this kind of product in the country you choose, each one checked (is it a distributor, or a manufacturer's own sales company?), with its contract record, and the price of the full shortlist. If we can find fewer than three, the reply says so.
Read how to enter the Iceland market.
Questions
- Who wins public contracts for pharmaceutical products in Iceland?
- 30 companies won 30 contract award notices for these categories from 4 public buyers in Iceland since November 2023. The companies that win most often are EQL Pharma AB, FrostPharma AB, Fresenius Kabi, Filial af Fresenius Kabi AB, Sverige, B Braun Medical AS, Navamedic AB.
- How big is the pharmaceutical products market in Iceland?
- In 2025, public buyers in Iceland awarded 50 supply contracts for pharmaceutical products through award notices on TED; the 31 of them that state a value (62%) add up to €59.7 million.
- Where do suppliers of pharmaceutical products meet buyers and distributors in Iceland?
- At trade fairs and congresses such as COMPAMED, MEDICA, World Health Expo Dubai (WHX, formerly Arab Health), BULMEDICA, Hospitalar, 31st WONCA Europe Conference — each checked on the organiser's official website.
- How do I find a distributor for pharmaceutical products in Iceland?
- Create a free Cresques account and open the market map for Iceland and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.
Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); no import figure: Eurostat's customs headings do not isolate this category.