Personal care products market in Italy: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in Italy awarded 174 supply contracts for personal care products through award notices on TED; the 145 of them that state a value (83.3%) add up to €36.3 million. Italy imported €5.33 billion of goods in the customs headings matched to personal care products in 2025 (Eurostat Comext, HS 3304, 3303, 3305, 4818, 3307 and 8 more headings; all buyers, not only public ones), up 15.9% from 2023.
- Since November 2023, 98 companies have won 266 public supply contracts for personal care products in Italy, in 58 award notices from 46 public buyers.
- 99.6% of these awards went to companies registered in Italy; the most frequent foreign origin is Spain.
- The five companies that win most often hold 25.2% of all awards.
- 25.2% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in Italy — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €274 billion in 2025, 12.1% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
General government spending on goods, services and investment for health in Italy came to €96.5 billion in 2024 (Eurostat, COFOG). How much of it reaches suppliers through tenders depends on how the country organises the sector — for example whether statutory health insurance is classified in government.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Personal care products market in Italy", https://cresques.com/markets/it/337-personal-care-products, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
What industry and official reports say
- MedTech Europe estimates the European medical technology market at about €173 billion in 2025, at manufacturer prices, for the EU, Norway, Switzerland and the UK. MedTech Europe, The European Medical Technology in Figures (Data Hub)
- The European Commission states that public procurement accounts for 50% to 70% of the EU market for medical devices (Regulation (EU) 2025/1197, citing industry data). European Commission (Official Journal of the EU), Commission Implementing Regulation (EU) 2025/1197 imposing an IPI measure on medical devices originating in the PRC
- According to the same regulation, procedures worth €5 million or more were about 4% of EU medical device procurement procedures on TED in 2017–2022 but about 59% of their value. European Commission (Official Journal of the EU), Commission Implementing Regulation (EU) 2025/1197 imposing an IPI measure on medical devices originating in the PRC
- MedTech Europe counts more than 36,000 medical technology companies in Europe in 2025, about 90% of them SMEs. MedTech Europe, The European Medical Technology in Figures (Data Hub)
- Eurostat puts Italy's healthcare expenditure at €179 billion in 2023. Eurostat, Healthcare expenditure statistics - overview (Statistics Explained)
- Eurostat puts current healthcare expenditure in the EU at €1,720 billion in 2023, 10.0% of GDP; medical goods took 17.8% of it. Eurostat, Healthcare expenditure statistics - overview (Statistics Explained)
Figures from the publishers named, checked at the source on 9 November 2026. They measure the whole market (all buyers, different price bases and country scopes), so they are not comparable one-to-one with the public contract counts on this page.
- Winning companies
- 98
- since November 2023
- Award notices
- 58
- on TED
- Public buyers
- 46
- hospitals, schools, agencies
- Imports 2025
- €5.3B
- all buyers, Eurostat
The market in numbers
Public supply contracts in Italy: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 266
- in 58 award notices
- Awarded value
- €74.3M
- from 87% of awards with a published value
- Winning companies
- 98
- with at least one award
- Public buyers
- 46
- hospitals, cities, agencies
Table view
| 2024 | 27 |
| 2025 | 174 |
| 2026 | 65 |
Table view
| 2024 | €12.3M |
| 2025 | €36.3M |
| 2026 | €25.6M |
Table view
| Hospitals and health services | 214 |
| Cities, regions and central administration | 36 |
| Universities, schools and research | 12 |
| Environment and waste | 2 |
| Social protection | 2 |
- Friuli-Venezia Giulia96ITH4
- Piemonte40ITC1
- Lombardia32ITC4
- Sardegna20ITG2
- Campania20ITF3
- Provincia Autonoma di Bolzano/Bozen18ITH1
- Sicilia7ITG1
- Valle d’Aosta/Vallée d’Aoste7ITC2
Table view
| Friuli-Venezia Giulia | 96 |
| Piemonte | 40 |
| Lombardia | 32 |
| Sardegna | 20 |
| Campania | 20 |
| Provincia Autonoma di Bolzano/Bozen | 18 |
| Sicilia | 7 |
| Valle d’Aosta/Vallée d’Aoste | 7 |
- Large companies
- Medium-sized
- SME (size not stated)
- Size not stated
Table view
| Large companies | 20 · 7.5% |
| Medium-sized | 1 · 0.4% |
| SME (size not stated) | 24 · 9% |
| Size not stated | 221 · 83.1% |
- Spain1
Table view
| Spain | 1 |
Table view
| 2023 | €4.6B |
| 2024 | €5B |
| 2025 | €5.3B |
- Udine96
- Brescia18
- Bozen17
- Novara14
- Torino11
- Sassari10
- ALBA9
- BENEVENTO (BN)8
Table view
| Udine | 96 |
| Brescia | 18 |
| Bozen | 17 |
| Novara | 14 |
| Torino | 11 |
| Sassari | 10 |
| ALBA | 9 |
| BENEVENTO (BN) | 8 |
Imports: Eurostat Comext, customs headings 3304, 3303, 3305, 4818, 3307, 9619, 3401, 9004, 3306, 8510, 8212, 4014, 7017 (only headings whose trade is mainly this category); all buyers, not only public ones.
Awards to companies registered in Italy
99.6%
1 awards went to companies registered elsewhere.
Share of the 5 biggest winners
25.2%
Of all awards; a high share means a concentrated market.
Lots with a single bid
25.2%
Among 250 awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
The same category across Europe: all 30 countries compared →
Among the companies that win most often
- AMO Italy srl14 public contracts in total
- Alcon ITALIA S.p.A.33 public contracts in total
- Carl ZEISS S.p.A. con socio unico67 public contracts in total
- EMMECI 4 SRL17 public contracts in total
- BAUSCH & LOMB IOM SpA24 public contracts in total
Where this industry meets in Italy
- ExposanitàTrade fair · Bologna, Italy
- 36° Congresso Nazionale AIROCongress · Rimini, Italy
- 109° Congresso Nazionale SIOTCongress · Milano, Italy
- XIV Congresso Nazionale AISLeCCongress · Rimini, Italy
- EACVI 2026Congress · Milan, Italy
- Congresso Nazionale SIGO-AOGOI-AGUI-AGITE 2026 (101° Congresso SIGO)Congress · Naples, Italy
Watch this market
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Which of these 98 companies could distribute your product?
A Cresques market map of Italy for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Open this market map — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
After sign-in the new-market form opens with Italy and Personal care products filled in.
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One page by e-mail within one working day: three distributors that already win public contracts for this kind of product in the country you choose, each one checked (is it a distributor, or a manufacturer's own sales company?), with its contract record, and the price of the full shortlist. If we can find fewer than three, the reply says so.
Read how to enter the Italy market.
Questions
- Who wins public contracts for personal care products in Italy?
- 98 companies won 58 contract award notices for these categories from 46 public buyers in Italy since November 2023. The companies that win most often are AMO Italy srl, Alcon ITALIA S.p.A., Carl ZEISS S.p.A. con socio unico, EMMECI 4 SRL, BAUSCH & LOMB IOM SpA.
- How big is the personal care products market in Italy?
- In 2025, public buyers in Italy awarded 174 supply contracts for personal care products through award notices on TED; the 145 of them that state a value (83.3%) add up to €36.3 million. Italy imported €5.33 billion of goods in the customs headings matched to personal care products in 2025 (Eurostat Comext, HS 3304, 3303, 3305, 4818, 3307 and 8 more headings; all buyers, not only public ones), up 15.9% from 2023.
- Where do suppliers of personal care products meet buyers and distributors in Italy?
- At trade fairs and congresses such as Exposanità, 36° Congresso Nazionale AIRO, 109° Congresso Nazionale SIOT, XIV Congresso Nazionale AISLeC, EACVI 2026, Congresso Nazionale SIGO-AOGOI-AGUI-AGITE 2026 (101° Congresso SIGO) — each checked on the organiser's official website.
- How do I find a distributor for personal care products in Italy?
- Create a free Cresques account and open the market map for Italy and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.
Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.