Personal care products market in Lithuania: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in Lithuania awarded 293 supply contracts for personal care products through award notices on TED; the 291 of them that state a value (99.3%) add up to €18.8 million. Lithuania imported €629 million of goods in the customs headings matched to personal care products in 2025 (Eurostat Comext, HS 3304, 3303, 3305, 4818, 3307 and 8 more headings; all buyers, not only public ones), down 24.6% from 2023.
- Since November 2023, 94 companies have won 1,193 public supply contracts for personal care products in Lithuania, in 631 award notices from 24 public buyers.
- 98% of these awards went to companies registered in Lithuania; the most frequent foreign origin is Latvia.
- The five companies that win most often hold 53.3% of all awards.
- 22.8% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in Lithuania — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €9.55 billion in 2025, 11.2% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
General government spending on goods, services and investment for health in Lithuania came to €2.42 billion in 2024 (Eurostat, COFOG). How much of it reaches suppliers through tenders depends on how the country organises the sector — for example whether statutory health insurance is classified in government.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Personal care products market in Lithuania", https://cresques.com/markets/lt/337-personal-care-products, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
What industry and official reports say
- MedTech Europe estimates the European medical technology market at about €173 billion in 2025, at manufacturer prices, for the EU, Norway, Switzerland and the UK. MedTech Europe, The European Medical Technology in Figures (Data Hub)
- The European Commission states that public procurement accounts for 50% to 70% of the EU market for medical devices (Regulation (EU) 2025/1197, citing industry data). European Commission (Official Journal of the EU), Commission Implementing Regulation (EU) 2025/1197 imposing an IPI measure on medical devices originating in the PRC
- According to the same regulation, procedures worth €5 million or more were about 4% of EU medical device procurement procedures on TED in 2017–2022 but about 59% of their value. European Commission (Official Journal of the EU), Commission Implementing Regulation (EU) 2025/1197 imposing an IPI measure on medical devices originating in the PRC
- MedTech Europe counts more than 36,000 medical technology companies in Europe in 2025, about 90% of them SMEs. MedTech Europe, The European Medical Technology in Figures (Data Hub)
- Eurostat puts current healthcare expenditure in the EU at €1,720 billion in 2023, 10.0% of GDP; medical goods took 17.8% of it. Eurostat, Healthcare expenditure statistics - overview (Statistics Explained)
Figures from the publishers named, checked at the source on 9 November 2026. They measure the whole market (all buyers, different price bases and country scopes), so they are not comparable one-to-one with the public contract counts on this page.
- Winning companies
- 94
- since November 2023
- Award notices
- 631
- on TED
- Public buyers
- 24
- hospitals, schools, agencies
- Imports 2025
- €628.9M
- all buyers, Eurostat
The market in numbers
Public supply contracts in Lithuania: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 1.2K
- in 631 award notices
- Awarded value
- €39M
- from 98% of awards with a published value
- Winning companies
- 94
- with at least one award
- Public buyers
- 24
- hospitals, cities, agencies
Table view
| 2024 | 377 |
| 2025 | 293 |
| 2026 | 523 |
Table view
| 2024 | €6.4M |
| 2025 | €18.8M |
| 2026 | €13.7M |
Table view
| Cities, regions and central administration | 584 |
| Hospitals and health services | 514 |
| Universities, schools and research | 85 |
| Police, fire services and prisons | 6 |
| Armed forces and defence agencies | 4 |
- Sostinės regionas760LT01
- Vidurio ir vakarų Lietuvos regionas433LT02
Table view
| Sostinės regionas | 760 |
| Vidurio ir vakarų Lietuvos regionas | 433 |
- Small
- Micro
- SME (size not stated)
- Size not stated
Table view
| Small | 5 · 0.4% |
| Micro | 11 · 0.9% |
| SME (size not stated) | 794 · 66.6% |
| Size not stated | 383 · 32.1% |
- Latvia20
- Denmark2
- Finland1
- Netherlands1
Table view
| Latvia | 20 |
| Denmark | 2 |
| Finland | 1 |
| Netherlands | 1 |
- Under €2M turnover
- €2M–10M
- €10M–50M
- €50M and more
Table view
| Under €2M turnover | 36 · 46.8% |
| €2M–10M | 28 · 36.4% |
| €10M–50M | 9 · 11.7% |
| €50M and more | 4 · 5.2% |
Table view
| 2023 | €834.6M |
| 2024 | €567.8M |
| 2025 | €628.9M |
- Vilnius745
- Kaunas406
- Klaipėda17
- Visaginas13
- Jonava7
- Vilkaviškis2
- Raseiniai, Raseinių r. sav.1
- Tauragė1
Table view
| Vilnius | 745 |
| Kaunas | 406 |
| Klaipėda | 17 |
| Visaginas | 13 |
| Jonava | 7 |
| Vilkaviškis | 2 |
| Raseiniai, Raseinių r. sav. | 1 |
| Tauragė | 1 |
77 of 88 winning companies registered in Lithuania have annual accounts in the open business registers; bands follow the EU SME turnover thresholds.
Imports: Eurostat Comext, customs headings 3304, 3303, 3305, 4818, 3307, 9619, 3401, 9004, 3306, 8510, 8212, 4014, 7017 (only headings whose trade is mainly this category); all buyers, not only public ones.
Awards to companies registered in Lithuania
98%
24 awards went to companies registered elsewhere.
Share of the 5 biggest winners
53.3%
Of all awards; a high share means a concentrated market.
Lots with a single bid
22.8%
Among 1.1K awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
The same category across Europe: all 30 countries compared →
Among the companies that win most often
- Labochema LT UAB355 public contracts in total
- UAB Bioeksma259 public contracts in total
- UAB Grida228 public contracts in total
- UAB Biometrija107 public contracts in total
- UAB Linea libera144 public contracts in total
Where this industry meets in Lithuania
- Baltic Days of DentistryTrade fair · Vilnius, Lithuania
- COMPAMEDTrade fair · Düsseldorf, Germany
- MEDICATrade fair · Düsseldorf, Germany
- World Health Expo Dubai (WHX, formerly Arab Health)Trade fair · Dubai, United Arab Emirates
- BULMEDICATrade fair · Sofia, Bulgaria
- HospitalarTrade fair · São Paulo, Brazil
Watch this market
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Which of these 94 companies could distribute your product?
A Cresques market map of Lithuania for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Open this market map — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
After sign-in the new-market form opens with Lithuania and Personal care products filled in.
No account yet? Ask for a free preview.
One page by e-mail within one working day: three distributors that already win public contracts for this kind of product in the country you choose, each one checked (is it a distributor, or a manufacturer's own sales company?), with its contract record, and the price of the full shortlist. If we can find fewer than three, the reply says so.
Read how to enter the Lithuania market.
Questions
- Who wins public contracts for personal care products in Lithuania?
- 94 companies won 631 contract award notices for these categories from 24 public buyers in Lithuania since November 2023. The companies that win most often are Labochema LT UAB, UAB Bioeksma, UAB Grida, UAB Biometrija, UAB Linea libera.
- How big is the personal care products market in Lithuania?
- In 2025, public buyers in Lithuania awarded 293 supply contracts for personal care products through award notices on TED; the 291 of them that state a value (99.3%) add up to €18.8 million. Lithuania imported €629 million of goods in the customs headings matched to personal care products in 2025 (Eurostat Comext, HS 3304, 3303, 3305, 4818, 3307 and 8 more headings; all buyers, not only public ones), down 24.6% from 2023.
- Where do suppliers of personal care products meet buyers and distributors in Lithuania?
- At trade fairs and congresses such as Baltic Days of Dentistry, COMPAMED, MEDICA, World Health Expo Dubai (WHX, formerly Arab Health), BULMEDICA, Hospitalar — each checked on the organiser's official website.
- How do I find a distributor for personal care products in Lithuania?
- Create a free Cresques account and open the market map for Lithuania and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.
Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.