Sports goods and equipment market in Norway: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in Norway awarded 11 supply contracts for sports goods and equipment through award notices on TED; the 3 of them that state a value (27.3%) add up to €916,912, a floor rather than the full contract value.
- Since November 2023, 25 companies have won 34 public supply contracts for sports goods and equipment in Norway, in 27 award notices from 22 public buyers.
- 91.2% of these awards went to companies registered in Norway; the most frequent foreign origin is Italy.
- The five companies that win most often hold 41.2% of all awards.
- 7.4% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in Norway — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €69.3 billion in 2025, 14.7% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Sports goods and equipment market in Norway", https://cresques.com/markets/no/374-sports-goods-and-equipment, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
- Winning companies
- 25
- since November 2023
- Award notices
- 27
- on TED
- Public buyers
- 22
- hospitals, schools, agencies
- Imports
- —
- no customs heading isolates this category
The market in numbers
Public supply contracts in Norway: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 34
- in 27 award notices
- Awarded value
- €1.7M
- from 21% of awards with a published value
- Winning companies
- 25
- with at least one award
- Public buyers
- 22
- hospitals, cities, agencies
Table view
| 2024 | 14 |
| 2025 | 11 |
| 2026 | 9 |
Table view
| 2024 | €0 |
| 2025 | €916.9K |
| 2026 | €815.5K |
Table view
| Cities, regions and central administration | 24 |
| Hospitals and health services | 3 |
| Armed forces and defence agencies | 3 |
| Police, fire services and prisons | 2 |
| Culture, sport and religion | 1 |
| Universities, schools and research | 1 |
- Oslo og Viken9NO08
- Trøndelag8NO06
- Vestlandet6NO0A
- Nord-Norge4NO07
- Extra-Regio level 23NOZZ
- Innlandet2NO02
- Agder og Sør-Østlandet2NO09
Table view
| Oslo og Viken | 9 |
| Trøndelag | 8 |
| Vestlandet | 6 |
| Nord-Norge | 4 |
| Extra-Regio level 2 | 3 |
| Innlandet | 2 |
| Agder og Sør-Østlandet | 2 |
- Medium-sized
- Small
- SME (size not stated)
- Size not stated
Table view
| Medium-sized | 6 · 17.6% |
| Small | 7 · 20.6% |
| SME (size not stated) | 1 · 2.9% |
| Size not stated | 20 · 58.8% |
- Italy1
- Sweden1
- United States1
Table view
| Italy | 1 |
| Sweden | 1 |
| United States | 1 |
- Under €2M turnover
- €2M–10M
- €10M–50M
- €50M and more
Table view
| Under €2M turnover | 1 · 4.8% |
| €2M–10M | 8 · 38.1% |
| €10M–50M | 11 · 52.4% |
| €50M and more | 1 · 4.8% |
- Oslo6
- TRONDHEIM4
- Inderøy4
- Bergen3
- Lillestrøm3
- Jaren2
- Tromsø2
- ELNESVÅGEN1
Table view
| Oslo | 6 |
| TRONDHEIM | 4 |
| Inderøy | 4 |
| Bergen | 3 |
| Lillestrøm | 3 |
| Jaren | 2 |
| Tromsø | 2 |
| ELNESVÅGEN | 1 |
21 of 22 winning companies registered in Norway have annual accounts in the open business registers; bands follow the EU SME turnover thresholds.
Awards to companies registered in Norway
91.2%
3 awards went to companies registered elsewhere.
Share of the 5 biggest winners
41.2%
Of all awards; a high share means a concentrated market.
Lots with a single bid
7.4%
Among 27 awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
The same category across Europe: all 30 countries compared →
Among the companies that win most often
- Lekolar AS21 public contracts in total
- Timik AS11 public contracts in total
- Ayvens Norge AS11 public contracts in total
Where this industry meets in Norway
- Piscine GlobalTrade fair · Lyon, France
- ProwinterTrade fair · Bolzano, Italy
- SpielwarenmesseTrade fair · Nuremberg, Germany
- The HFA ShowTrade fair · Las Vegas, United States
- FIBOTrade fair · Cologne, Germany
- IAAPA Expo EuropeTrade fair · Vienna, Austria
Watch this market
One e-mail a week with the new public contract awards for sports goods and equipment in Norway: what was bought, by whom, who won. Free, no account needed.
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Which of these 25 companies could distribute your product?
A Cresques market map of Norway for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Open this market map — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
After sign-in the new-market form opens with Norway and Sports goods and equipment filled in.
No account yet? Ask for a free preview.
One page by e-mail within one working day: three distributors that already win public contracts for this kind of product in the country you choose, each one checked (is it a distributor, or a manufacturer's own sales company?), with its contract record, and the price of the full shortlist. If we can find fewer than three, the reply says so.
Read how to enter the Norway market.
Questions
- Who wins public contracts for sports goods and equipment in Norway?
- 25 companies won 27 contract award notices for these categories from 22 public buyers in Norway since November 2023. The companies that win most often are Lekolar AS, Timik AS, Ayvens Norge AS.
- How big is the sports goods and equipment market in Norway?
- In 2025, public buyers in Norway awarded 11 supply contracts for sports goods and equipment through award notices on TED; the 3 of them that state a value (27.3%) add up to €916,912, a floor rather than the full contract value.
- Where do suppliers of sports goods and equipment meet buyers and distributors in Norway?
- At trade fairs and congresses such as Piscine Global, Prowinter, Spielwarenmesse, The HFA Show, FIBO, IAAPA Expo Europe — each checked on the organiser's official website.
- How do I find a distributor for sports goods and equipment in Norway?
- Create a free Cresques account and open the market map for Norway and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.
Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); no import figure: Eurostat's customs headings do not isolate this category.