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Personal care products market in Romania: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in Romania awarded 1,283 supply contracts for personal care products through award notices on TED; the 455 of them that state a value (35.5%) add up to €5.85 million, a floor rather than the full contract value. Romania imported €1.72 billion of goods in the customs headings matched to personal care products in 2025 (Eurostat Comext, HS 3304, 3303, 3305, 4818, 3307 and 8 more headings; all buyers, not only public ones), up 15.8% from 2023.

  • Since November 2023, 218 companies have won 5,371 public supply contracts for personal care products in Romania, in 294 award notices from 146 public buyers.
  • 99.1% of these awards went to companies registered in Romania; the most frequent foreign origin is Austria.
  • The five companies that win most often hold 27% of all awards.
  • 23.8% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in Romania — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €47.7 billion in 2025, 12.5% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

General government spending on goods, services and investment for health in Romania came to €11.3 billion in 2024 (Eurostat, COFOG). How much of it reaches suppliers through tenders depends on how the country organises the sector — for example whether statutory health insurance is classified in government.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Personal care products market in Romania", https://cresques.com/markets/ro/337-personal-care-products, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.

What industry and official reports say

Figures from the publishers named, checked at the source on 9 November 2026. They measure the whole market (all buyers, different price bases and country scopes), so they are not comparable one-to-one with the public contract counts on this page.

Winning companies
218
since November 2023
Award notices
294
on TED
Public buyers
146
hospitals, schools, agencies
Imports 2025
€1.7B
all buyers, Eurostat

The market in numbers

Public supply contracts in Romania: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
5.4K
in 294 award notices
Awarded value
€39.9M
from 48% of awards with a published value
Winning companies
218
with at least one award
Public buyers
146
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by yearNov–Dec 2023: 1616Nov–Dec 20232024: 1,1981,19820242025: 1,2831,28320252026: 2,8742,8742026
Table view
Contracts awarded by year
Nov–Dec 202316
20241,198
20251,283
20262,874
Awarded value by year (EUR)
Awarded value by year (EUR)Nov–Dec 2023: €275.2K€275.2KNov–Dec 20232024: €25.7M€25.7M20242025: €5.8M€5.8M20252026: €8.1M€8.1M2026
Table view
Awarded value by year (EUR)
Nov–Dec 2023€275.2K
2024€25.7M
2025€5.8M
2026€8.1M
Who buys: contracts by buyer sector
  1. Hospitals and health services2,459
    Hospitals and health services: 2,459
  2. Cities, regions and central administration1,753
    Cities, regions and central administration: 1,753
  3. Police, fire services and prisons506
    Police, fire services and prisons: 506
  4. Social protection267
    Social protection: 267
  5. Universities, schools and research229
    Universities, schools and research: 229
  6. Armed forces and defence agencies78
    Armed forces and defence agencies: 78
  7. Culture, sport and religion39
    Culture, sport and religion: 39
  8. Economic affairs33
    Economic affairs: 33
  9. Other7
    Other: 7
Table view
Who buys: contracts by buyer sector
Hospitals and health services2,459
Cities, regions and central administration1,753
Police, fire services and prisons506
Social protection267
Universities, schools and research229
Armed forces and defence agencies78
Culture, sport and religion39
Economic affairs33
Other7
Where the buyers are (NUTS 2 region)
  1. Nord-Est1,988
    RO21
    Nord-Est: 1,988
  2. Nord-Vest1,463
    RO11
    Nord-Vest: 1,463
  3. Bucureşti-Ilfov946
    RO32
    Bucureşti-Ilfov: 946
  4. Vest363
    RO42
    Vest: 363
  5. Sud-Vest Oltenia294
    RO41
    Sud-Vest Oltenia: 294
  6. Centru154
    RO12
    Centru: 154
  7. Sud-Est141
    RO22
    Sud-Est: 141
  8. Sud-Muntenia22
    RO31
    Sud-Muntenia: 22
Table view
Where the buyers are (NUTS 2 region)
Nord-Est1,988
Nord-Vest1,463
Bucureşti-Ilfov946
Vest363
Sud-Vest Oltenia294
Centru154
Sud-Est141
Sud-Muntenia22
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 13%, Medium-sized 43.8%, Small 23.5%, Size not stated 19.7%Large companies: 699 (13%)13%Medium-sized: 2,352 (43.8%)44%Small: 1,261 (23.5%)23%Size not stated: 1,059 (19.7%)20%
  • Large companies
  • Medium-sized
  • Small
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies699 · 13%
Medium-sized2,352 · 43.8%
Small1,261 · 23.5%
Size not stated1,059 · 19.7%
Foreign winners: where they are registered
  1. Austria49
    Austria: 49
  2. Hong Kong2
    Hong Kong: 2
Table view
Foreign winners: where they are registered
Austria49
Hong Kong2
Winners registered in Romania, by turnover (latest filed accounts)
Winners registered in Romania, by turnover (latest filed accounts): Under €2M turnover 45.5%, €2M–10M 31.8%, €10M–50M 17.5%, €50M and more 5.2%Under €2M turnover: 96 (45.5%)45%€2M–10M: 67 (31.8%)32%€10M–50M: 37 (17.5%)18%€50M and more: 11 (5.2%)
  • Under €2M turnover
  • €2M–10M
  • €10M–50M
  • €50M and more
Table view
Winners registered in Romania, by turnover (latest filed accounts)
Under €2M turnover96 · 45.5%
€2M–10M67 · 31.8%
€10M–50M37 · 17.5%
€50M and more11 · 5.2%
Imports of these goods into Romania, all buyers (EUR)
Imports of these goods into Romania, all buyers (EUR)2023: €1.5B€1.5B20232024: €1.6B€1.6B20242025: €1.7B€1.7B2025
Table view
Imports of these goods into Romania, all buyers (EUR)
2023€1.5B
2024€1.6B
2025€1.7B
Where the buyers are (city)
  1. Suceava1,460
    Suceava: 1,460
  2. Cluj-Napoca1,285
    Cluj-Napoca: 1,285
  3. Bucuresti478
    Bucuresti: 478
  4. Jilava464
    Jilava: 464
  5. Iasi357
    Iasi: 357
  6. Timisoara293
    Timisoara: 293
  7. Ramnicu Valcea232
    Ramnicu Valcea: 232
  8. Oradea154
    Oradea: 154
Table view
Where the buyers are (city)
Suceava1,460
Cluj-Napoca1,285
Bucuresti478
Jilava464
Iasi357
Timisoara293
Ramnicu Valcea232
Oradea154

211 of 216 winning companies registered in Romania have annual accounts in the open business registers; bands follow the EU SME turnover thresholds.

Imports: Eurostat Comext, customs headings 3304, 3303, 3305, 4818, 3307, 9619, 3401, 9004, 3306, 8510, 8212, 4014, 7017 (only headings whose trade is mainly this category); all buyers, not only public ones.

Awards to companies registered in Romania

99.1%

Awards to companies registered in Romania: 99.1%

51 awards went to companies registered elsewhere.

Share of the 5 biggest winners

27%

Share of the 5 biggest winners: 27%

Of all awards; a high share means a concentrated market.

Lots with a single bid

23.8%

Lots with a single bid: 23.8%

Among 4.5K awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

The same category across Europe: all 30 countries compared →

Among the companies that win most often

  1. PARTNERS MEDICAL SOLUTION S.R.L.163 public contracts in total
  2. SC Nova Fit 2000 S.R.L.207 public contracts in total
  3. SIDE GRUP S.R.L.64 public contracts in total
  4. TUNIC PROD S.R.L.328 public contracts in total
  5. MERC INTERNATIONAL IMPEX S.R.L.16 public contracts in total

Where this industry meets in Romania

All trade fairs and congresses of this industry →

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Which of these 218 companies could distribute your product?

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Questions

Who wins public contracts for personal care products in Romania?
218 companies won 294 contract award notices for these categories from 146 public buyers in Romania since November 2023. The companies that win most often are PARTNERS MEDICAL SOLUTION S.R.L., SC Nova Fit 2000 S.R.L., SIDE GRUP S.R.L., TUNIC PROD S.R.L., MERC INTERNATIONAL IMPEX S.R.L..
How big is the personal care products market in Romania?
In 2025, public buyers in Romania awarded 1,283 supply contracts for personal care products through award notices on TED; the 455 of them that state a value (35.5%) add up to €5.85 million, a floor rather than the full contract value. Romania imported €1.72 billion of goods in the customs headings matched to personal care products in 2025 (Eurostat Comext, HS 3304, 3303, 3305, 4818, 3307 and 8 more headings; all buyers, not only public ones), up 15.8% from 2023.
Where do suppliers of personal care products meet buyers and distributors in Romania?
At trade fairs and congresses such as COMPAMED, MEDICA, World Health Expo Dubai (WHX, formerly Arab Health), BULMEDICA, Hospitalar, 31st WONCA Europe Conference — each checked on the organiser's official website.
How do I find a distributor for personal care products in Romania?
Create a free Cresques account and open the market map for Romania and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.

Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.