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Sports goods and equipment market in Romania: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in Romania awarded 102 supply contracts for sports goods and equipment through award notices on TED; the 73 of them that state a value (71.6%) add up to €7.02 million. Romania imported €160 million of goods in the customs headings matched to sports goods and equipment in 2025 (Eurostat Comext, HS 9506; all buyers, not only public ones), up 20.4% from 2023.

  • Since November 2023, 108 companies have won 357 public supply contracts for sports goods and equipment in Romania, in 202 award notices from 174 public buyers.
  • 99.2% of these awards went to companies registered in Romania; the most frequent foreign origin is Hong Kong.
  • The five companies that win most often hold 34.7% of all awards.
  • 54.7% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in Romania — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €47.7 billion in 2025, 12.5% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Sports goods and equipment market in Romania", https://cresques.com/markets/ro/374-sports-goods-and-equipment, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.

Winning companies
108
since November 2023
Award notices
202
on TED
Public buyers
174
hospitals, schools, agencies
Imports 2025
€160.2M
all buyers, Eurostat

The market in numbers

Public supply contracts in Romania: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
357
in 202 award notices
Awarded value
€27.9M
from 78% of awards with a published value
Winning companies
108
with at least one award
Public buyers
174
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by yearNov–Dec 2023: 44Nov–Dec 20232024: 14314320242025: 10210220252026: 1081082026
Table view
Contracts awarded by year
Nov–Dec 20234
2024143
2025102
2026108
Awarded value by year (EUR)
Awarded value by year (EUR)Nov–Dec 2023: €70.6K€70.6KNov–Dec 20232024: €16.8M€16.8M20242025: €7M€7M20252026: €3.9M€3.9M2026
Table view
Awarded value by year (EUR)
Nov–Dec 2023€70.6K
2024€16.8M
2025€7M
2026€3.9M
Who buys: contracts by buyer sector
  1. Cities, regions and central administration218
    Cities, regions and central administration: 218
  2. Armed forces and defence agencies45
    Armed forces and defence agencies: 45
  3. Universities, schools and research44
    Universities, schools and research: 44
  4. Culture, sport and religion25
    Culture, sport and religion: 25
  5. Hospitals and health services20
    Hospitals and health services: 20
  6. Police, fire services and prisons3
    Police, fire services and prisons: 3
  7. Social protection1
    Social protection: 1
  8. Environment and waste1
    Environment and waste: 1
Table view
Who buys: contracts by buyer sector
Cities, regions and central administration218
Armed forces and defence agencies45
Universities, schools and research44
Culture, sport and religion25
Hospitals and health services20
Police, fire services and prisons3
Social protection1
Environment and waste1
Where the buyers are (NUTS 2 region)
  1. Bucureşti-Ilfov68
    RO32
    Bucureşti-Ilfov: 68
  2. Nord-Vest64
    RO11
    Nord-Vest: 64
  3. Sud-Est60
    RO22
    Sud-Est: 60
  4. Sud-Vest Oltenia50
    RO41
    Sud-Vest Oltenia: 50
  5. Nord-Est47
    RO21
    Nord-Est: 47
  6. Centru29
    RO12
    Centru: 29
  7. Sud-Muntenia25
    RO31
    Sud-Muntenia: 25
  8. Vest14
    RO42
    Vest: 14
Table view
Where the buyers are (NUTS 2 region)
Bucureşti-Ilfov68
Nord-Vest64
Sud-Est60
Sud-Vest Oltenia50
Nord-Est47
Centru29
Sud-Muntenia25
Vest14
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 0.8%, Medium-sized 21.8%, Small 44.8%, Size not stated 32.5%Large companies: 3 (0.8%)Medium-sized: 78 (21.8%)22%Small: 160 (44.8%)45%Size not stated: 116 (32.5%)32%
  • Large companies
  • Medium-sized
  • Small
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies3 · 0.8%
Medium-sized78 · 21.8%
Small160 · 44.8%
Size not stated116 · 32.5%
Foreign winners: where they are registered
  1. Hong Kong3
    Hong Kong: 3
Table view
Foreign winners: where they are registered
Hong Kong3
Winners registered in Romania, by turnover (latest filed accounts)
Winners registered in Romania, by turnover (latest filed accounts): Under €2M turnover 54.7%, €2M–10M 34.9%, €10M–50M 10.4%Under €2M turnover: 58 (54.7%)55%€2M–10M: 37 (34.9%)35%€10M–50M: 11 (10.4%)10%
  • Under €2M turnover
  • €2M–10M
  • €10M–50M
Table view
Winners registered in Romania, by turnover (latest filed accounts)
Under €2M turnover58 · 54.7%
€2M–10M37 · 34.9%
€10M–50M11 · 10.4%
Imports of these goods into Romania, all buyers (EUR)
Imports of these goods into Romania, all buyers (EUR)2023: €133M€133M20232024: €139.7M€139.7M20242025: €160.2M€160.2M2025
Table view
Imports of these goods into Romania, all buyers (EUR)
2023€133M
2024€139.7M
2025€160.2M
Where the buyers are (city)
  1. Bucuresti54
    Bucuresti: 54
  2. Braila33
    Braila: 33
  3. Cluj-Napoca26
    Cluj-Napoca: 26
  4. Craiova16
    Craiova: 16
  5. Deveselu13
    Deveselu: 13
  6. Oradea11
    Oradea: 11
  7. Iasi10
    Iasi: 10
  8. Brasov9
    Brasov: 9
Table view
Where the buyers are (city)
Bucuresti54
Braila33
Cluj-Napoca26
Craiova16
Deveselu13
Oradea11
Iasi10
Brasov9

106 of 107 winning companies registered in Romania have annual accounts in the open business registers; bands follow the EU SME turnover thresholds.

Imports: Eurostat Comext, customs headings 9506 (only headings whose trade is mainly this category); all buyers, not only public ones.

Awards to companies registered in Romania

99.2%

Awards to companies registered in Romania: 99.2%

3 awards went to companies registered elsewhere.

Share of the 5 biggest winners

34.7%

Share of the 5 biggest winners: 34.7%

Of all awards; a high share means a concentrated market.

Lots with a single bid

54.7%

Lots with a single bid: 54.7%

Among 342 awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

The same category across Europe: all 30 countries compared →

Among the companies that win most often

  1. DRAMOCOT PAPET S.R.L.48 public contracts in total
  2. GERMROM TRADING IMPORT EXPORT S.R.L.15 public contracts in total
  3. NOVOMED INTERNATIONAL SRL186 public contracts in total
  4. BTL ROMANIA APARATURA MEDICALA S.R.L.79 public contracts in total
  5. SOCUB SRL46 public contracts in total

Where this industry meets in Romania

All trade fairs and congresses of this industry →

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Which of these 108 companies could distribute your product?

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Questions

Who wins public contracts for sports goods and equipment in Romania?
108 companies won 202 contract award notices for these categories from 174 public buyers in Romania since November 2023. The companies that win most often are DRAMOCOT PAPET S.R.L., GERMROM TRADING IMPORT EXPORT S.R.L., NOVOMED INTERNATIONAL SRL, BTL ROMANIA APARATURA MEDICALA S.R.L., SOCUB SRL.
How big is the sports goods and equipment market in Romania?
In 2025, public buyers in Romania awarded 102 supply contracts for sports goods and equipment through award notices on TED; the 73 of them that state a value (71.6%) add up to €7.02 million. Romania imported €160 million of goods in the customs headings matched to sports goods and equipment in 2025 (Eurostat Comext, HS 9506; all buyers, not only public ones), up 20.4% from 2023.
Where do suppliers of sports goods and equipment meet buyers and distributors in Romania?
At trade fairs and congresses such as Piscine Global, Prowinter, Spielwarenmesse, The HFA Show, FIBO, IAAPA Expo Europe — each checked on the organiser's official website.
How do I find a distributor for sports goods and equipment in Romania?
Create a free Cresques account and open the market map for Romania and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.

Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.