Miscellaneous printed matter market in Sweden: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in Sweden awarded 32 supply contracts for miscellaneous printed matter through award notices on TED; the 1 of them that state a value (3.1%) add up to €5,334, a floor rather than the full contract value. Sweden imported €175 million of goods in the customs headings matched to miscellaneous printed matter in 2025 (Eurostat Comext, HS 4802 and 4801; all buyers, not only public ones), down 4.5% from 2023.

  • Since November 2023, 41 companies have won 69 public supply contracts for miscellaneous printed matter in Sweden, in 23 award notices from 21 public buyers.
  • 94.2% of these awards went to companies registered in Sweden; the most frequent foreign origin is Denmark.
  • The five companies that win most often hold 31.9% of all awards.
  • 3.1% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in Sweden — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €106 billion in 2025, 17.6% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Miscellaneous printed matter market in Sweden", https://cresques.com/markets/se/229-miscellaneous-printed-matter, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.

Winning companies
41
since November 2023
Award notices
23
on TED
Public buyers
21
hospitals, schools, agencies
Imports 2025
€174.8M
all buyers, Eurostat

The market in numbers

Public supply contracts in Sweden: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
69
in 23 award notices
Awarded value
€5.3K
from 1% of awards with a published value
Winning companies
41
with at least one award
Public buyers
21
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by year2024: 8820242025: 323220252026: 29292026
Table view
Contracts awarded by year
20248
202532
202629
Awarded value by year (EUR)
Awarded value by year (EUR)2024: €0€020242025: €5.3K€5.3K20252026: €0€02026
Table view
Awarded value by year (EUR)
2024€0
2025€5.3K
2026€0
Who buys: contracts by buyer sector
  1. Cities, regions and central administration: 53
  2. Armed forces and defence agencies: 10
  3. Hospitals and health services: 2
  4. Universities, schools and research: 2
  5. Housing and community amenities: 1
  6. Electricity utilities: 1
Table view
Who buys: contracts by buyer sector
Cities, regions and central administration53
Armed forces and defence agencies10
Hospitals and health services2
Universities, schools and research2
Housing and community amenities1
Electricity utilities1
Where the buyers are (NUTS 2 region)
  1. Norra Mellansverige19
    SE31
    Norra Mellansverige: 19
  2. Östra Mellansverige16
    SE12
    Östra Mellansverige: 16
  3. Stockholm12
    SE11
    Stockholm: 12
  4. Västsverige11
    SE23
    Västsverige: 11
  5. Övre Norrland5
    SE33
    Övre Norrland: 5
  6. Mellersta Norrland3
    SE32
    Mellersta Norrland: 3
  7. Sydsverige3
    SE22
    Sydsverige: 3
Table view
Where the buyers are (NUTS 2 region)
Norra Mellansverige19
Östra Mellansverige16
Stockholm12
Västsverige11
Övre Norrland5
Mellersta Norrland3
Sydsverige3
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 30.4%, Medium-sized 4.3%, Small 7.2%, Micro 11.6%, SME (size not stated) 4.3%, Size not stated 42%Large companies: 21 (30.4%)30%Medium-sized: 3 (4.3%)Small: 5 (7.2%)Micro: 8 (11.6%)12%SME (size not stated): 3 (4.3%)Size not stated: 29 (42%)42%
  • Large companies
  • Medium-sized
  • Small
  • Micro
  • SME (size not stated)
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies21 · 30.4%
Medium-sized3 · 4.3%
Small5 · 7.2%
Micro8 · 11.6%
SME (size not stated)3 · 4.3%
Size not stated29 · 42%
Foreign winners: where they are registered
  1. Denmark4
    Denmark: 4
Table view
Foreign winners: where they are registered
Denmark4
Imports of these goods into Sweden, all buyers (EUR)
Imports of these goods into Sweden, all buyers (EUR)2023: €183M€183M20232024: €176.2M€176.2M20242025: €174.8M€174.8M2025
Table view
Imports of these goods into Sweden, all buyers (EUR)
2023€183M
2024€176.2M
2025€174.8M
Where the buyers are (city)
  1. STENUNGSUND11
    STENUNGSUND: 11
  2. Mora10
    Mora: 10
  3. Sockholm10
    Sockholm: 10
  4. KÖPING8
    KÖPING: 8
  5. Ludvika8
    Ludvika: 8
  6. Skellefteå3
    Skellefteå: 3
  7. Västerås3
    Västerås: 3
  8. Östersund3
    Östersund: 3
Table view
Where the buyers are (city)
STENUNGSUND11
Mora10
Sockholm10
KÖPING8
Ludvika8
Skellefteå3
Västerås3
Östersund3

Imports: Eurostat Comext, customs headings 4802, 4801 (only headings whose trade is mainly this category); all buyers, not only public ones.

Awards to companies registered in Sweden

94.2%

Awards to companies registered in Sweden: 94.2%

4 awards went to companies registered elsewhere.

Share of the 5 biggest winners

31.9%

Share of the 5 biggest winners: 31.9%

Of all awards; a high share means a concentrated market.

Lots with a single bid

3.1%

Lots with a single bid: 3.1%

Among 65 awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

The same category across Europe: all 30 countries compared →

Among the companies that win most often

  1. Voky AB22 public contracts in total

Where this industry meets in Sweden

All trade fairs and congresses of this industry →

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Which of these 41 companies could distribute your product?

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Questions

Who wins public contracts for miscellaneous printed matter in Sweden?
41 companies won 23 contract award notices for these categories from 21 public buyers in Sweden since November 2023. The companies that win most often are Voky AB.
How big is the miscellaneous printed matter market in Sweden?
In 2025, public buyers in Sweden awarded 32 supply contracts for miscellaneous printed matter through award notices on TED; the 1 of them that state a value (3.1%) add up to €5,334, a floor rather than the full contract value. Sweden imported €175 million of goods in the customs headings matched to miscellaneous printed matter in 2025 (Eurostat Comext, HS 4802 and 4801; all buyers, not only public ones), down 4.5% from 2023.
Where do suppliers of miscellaneous printed matter meet buyers and distributors in Sweden?
At trade fairs and congresses such as Scanpack, drupa, ICE Europe, Hispack, ALLFORPACK EMBALLAGE PARIS, FACHPACK — each checked on the organiser's official website.
How do I find a distributor for miscellaneous printed matter in Sweden?
Create a free Cresques account and open the market map for Sweden and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.

Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.