Personal care products market in Sweden: size, suppliers and public contracts

What industry and official reports say

• MedTech Europe estimates the European medical technology market at about €173 billion in 2025, at manufacturer prices, for the EU, Norway, Switzerland and the UK. MedTech Europe, The European Medical Technology in Figures (Data Hub)
• The European Commission states that public procurement accounts for 50% to 70% of the EU market for medical devices (Regulation (EU) 2025/1197, citing industry data). European Commission (Official Journal of the EU), Commission Implementing Regulation (EU) 2025/1197 imposing an IPI measure on medical devices originating in the PRC
• According to the same regulation, procedures worth €5 million or more were about 4% of EU medical device procurement procedures on TED in 2017–2022 but about 59% of their value. European Commission (Official Journal of the EU), Commission Implementing Regulation (EU) 2025/1197 imposing an IPI measure on medical devices originating in the PRC
• MedTech Europe counts more than 36,000 medical technology companies in Europe in 2025, about 90% of them SMEs. MedTech Europe, The European Medical Technology in Figures (Data Hub)
• Eurostat puts current healthcare expenditure in the EU at €1,720 billion in 2023, 10.0% of GDP; medical goods took 17.8% of it. Eurostat, Healthcare expenditure statistics - overview (Statistics Explained)

Figures from the publishers named, checked at the source on 9 November 2026. They measure the whole market (all buyers, different price bases and country scopes), so they are not comparable one-to-one with the public contract counts on this page.

The market in numbers

Public supply contracts in Sweden: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded

715

in 97 award notices

Awarded value

€255.5M

from 12% of awards with a published value

Winning companies

155

with at least one award

Public buyers

62

hospitals, cities, agencies

Imports: Eurostat Comext, customs headings 3304, 3303, 3305, 4818, 3307, 9619, 3401, 9004, 3306, 8510, 8212, 4014, 7017 (only headings whose trade is mainly this category); all buyers, not only public ones.

Awards to companies registered in Sweden

98.2%

13 awards went to companies registered elsewhere.

Share of the 5 biggest winners

30.3%

Of all awards; a high share means a concentrated market.

Lots with a single bid

9.7%

Among 596 awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

Among the companies that win most often

1. Procurator AB37 public contracts in total
2. OneMed Sverige AB116 public contracts in total
3. Lyreco Sverige AB40 public contracts in total
4. Abena AB34 public contracts in total
5. Gunnar Engstrand Aktiebolag26 public contracts in total

Where this industry meets in Sweden

• VitalisConference · Gothenburg, Sweden
• ESCMID GlobalCongress · Stockholm, Sweden
• 13th Congress of the European Academy of Neurology (EAN 2027)Congress · Gothenburg, Sweden
• 43rd ESHRE Annual MeetingCongress · Stockholm, Sweden
• COMPAMEDTrade fair · Düsseldorf, Germany
• MEDICATrade fair · Düsseldorf, Germany

All trade fairs and congresses of this industry →

Questions

Who wins public contracts for personal care products in Sweden?

155 companies won 97 contract award notices for these categories from 62 public buyers in Sweden since November 2023. The companies that win most often are Procurator AB, OneMed Sverige AB, Lyreco Sverige AB, Abena AB, Gunnar Engstrand Aktiebolag.

How big is the personal care products market in Sweden?

In 2025, public buyers in Sweden awarded 190 supply contracts for personal care products through award notices on TED; the 58 of them that state a value (30.5%) add up to €16.6 million, a floor rather than the full contract value. Sweden imported €2.11 billion of goods in the customs headings matched to personal care products in 2025 (Eurostat Comext, HS 3304, 3303, 3305, 4818, 3307 and 8 more headings; all buyers, not only public ones), up 10.9% from 2023.

Where do suppliers of personal care products meet buyers and distributors in Sweden?

At trade fairs and congresses such as Vitalis, ESCMID Global, 13th Congress of the European Academy of Neurology (EAN 2027), 43rd ESHRE Annual Meeting, COMPAMED, MEDICA — each checked on the organiser's official website.

How do I find a distributor for personal care products in Sweden?

Create a free Cresques account and open the market map for Sweden and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.