Sports goods and equipment market in Germany: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in Germany awarded 162 supply contracts for sports goods and equipment through award notices on TED; the 28 of them that state a value (17.3%) add up to €9.72 million, a floor rather than the full contract value. Germany imported €1.92 billion of goods in the customs headings matched to sports goods and equipment in 2025 (Eurostat Comext, HS 9506; all buyers, not only public ones), up 27.5% from 2023.
- Since November 2023, 88 companies have won 259 public supply contracts for sports goods and equipment in Germany, in 132 award notices from 90 public buyers.
- 93.4% of these awards went to companies registered in Germany; the most frequent foreign origin is Austria.
- The five companies that win most often hold 50.6% of all awards.
- 37.1% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in Germany — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €864 billion in 2025, 19.1% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Sports goods and equipment market in Germany", https://cresques.com/markets/de/374-sports-goods-and-equipment, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
- Winning companies
- 88
- since November 2023
- Award notices
- 132
- on TED
- Public buyers
- 90
- hospitals, schools, agencies
- Imports 2025
- €1.9B
- all buyers, Eurostat
The market in numbers
Public supply contracts in Germany: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 259
- in 132 award notices
- Awarded value
- €15.8M
- from 24% of awards with a published value
- Winning companies
- 88
- with at least one award
- Public buyers
- 90
- hospitals, cities, agencies
Table view
| Nov–Dec 2023 | 3 |
| 2024 | 49 |
| 2025 | 162 |
| 2026 | 45 |
Table view
| Nov–Dec 2023 | €0 |
| 2024 | €2.5M |
| 2025 | €9.7M |
| 2026 | €3.6M |
- Other2
Table view
| Cities, regions and central administration | 203 |
| Armed forces and defence agencies | 27 |
| Universities, schools and research | 11 |
| Culture, sport and religion | 7 |
| Hospitals and health services | 5 |
| Housing and community amenities | 2 |
| Urban transport operators | 1 |
| Railway operators | 1 |
| Other | 2 |
- Stuttgart77DE11
- Köln44DEA2
- Koblenz24DEB1
- Oberbayern16DE21
- Düsseldorf14DEA1
- Arnsberg12DEA5
- Darmstadt9DE71
- Hamburg9DE60
Table view
| Stuttgart | 77 |
| Köln | 44 |
| Koblenz | 24 |
| Oberbayern | 16 |
| Düsseldorf | 14 |
| Arnsberg | 12 |
| Darmstadt | 9 |
| Hamburg | 9 |
- Large companies
- Medium-sized
- Small
- Micro
Table view
| Large companies | 17 · 6.6% |
| Medium-sized | 149 · 57.5% |
| Small | 69 · 26.6% |
| Micro | 24 · 9.3% |
- Austria7
- Switzerland3
- Denmark1
- Spain1
- France1
- United Kingdom1
Table view
| Austria | 7 |
| Switzerland | 3 |
| Denmark | 1 |
| Spain | 1 |
| France | 1 |
| United Kingdom | 1 |
Table view
| 2023 | €1.5B |
| 2024 | €1.5B |
| 2025 | €1.9B |
- Stuttgart75
- Bonn36
- Koblenz23
- Düsseldorf9
- Hamburg9
- Unna9
- Köln8
- München6
Table view
| Stuttgart | 75 |
| Bonn | 36 |
| Koblenz | 23 |
| Düsseldorf | 9 |
| Hamburg | 9 |
| Unna | 9 |
| Köln | 8 |
| München | 6 |
Imports: Eurostat Comext, customs headings 9506 (only headings whose trade is mainly this category); all buyers, not only public ones.
Awards to companies registered in Germany
93.4%
17 awards went to companies registered elsewhere.
Share of the 5 biggest winners
50.6%
Of all awards; a high share means a concentrated market.
Lots with a single bid
37.1%
Among 259 awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
The same category across Europe: all 30 countries compared →
Among the companies that win most often
- Gotthilf Benz Turngerätefabrik GmbH & Co. KG18 public contracts in total
- Sportco GmbH10 public contracts in total
- Bike Mobility Services GmbH16 public contracts in total
- Resch Möbelwerkstätten GmbH28 public contracts in total
- Lur SL GmbH59 public contracts in total
Where this industry meets in Germany
- SpielwarenmesseTrade fair · Nuremberg, Germany
- FIBOTrade fair · Cologne, Germany
- FSBTrade fair · Cologne, Germany
- IAKS CongressCongress · Cologne, Germany
- GaLaBauTrade fair · Nuremberg, Germany
- interbadTrade fair · Stuttgart, Germany
Watch this market
One e-mail a week with the new public contract awards for sports goods and equipment in Germany: what was bought, by whom, who won. Free, no account needed.
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Which of these 88 companies could distribute your product?
A Cresques market map of Germany for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Open this market map — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
After sign-in the new-market form opens with Germany and Sports goods and equipment filled in.
No account yet? Ask for a free preview.
One page by e-mail within one working day: three distributors that already win public contracts for this kind of product in the country you choose, each one checked (is it a distributor, or a manufacturer's own sales company?), with its contract record, and the price of the full shortlist. If we can find fewer than three, the reply says so.
Read how to enter the Germany market.
Questions
- Who wins public contracts for sports goods and equipment in Germany?
- 88 companies won 132 contract award notices for these categories from 90 public buyers in Germany since November 2023. The companies that win most often are Gotthilf Benz Turngerätefabrik GmbH & Co. KG, Sportco GmbH, Bike Mobility Services GmbH, Resch Möbelwerkstätten GmbH, Lur SL GmbH.
- How big is the sports goods and equipment market in Germany?
- In 2025, public buyers in Germany awarded 162 supply contracts for sports goods and equipment through award notices on TED; the 28 of them that state a value (17.3%) add up to €9.72 million, a floor rather than the full contract value. Germany imported €1.92 billion of goods in the customs headings matched to sports goods and equipment in 2025 (Eurostat Comext, HS 9506; all buyers, not only public ones), up 27.5% from 2023.
- Where do suppliers of sports goods and equipment meet buyers and distributors in Germany?
- At trade fairs and congresses such as Spielwarenmesse, FIBO, FSB, IAKS Congress, GaLaBau, interbad — each checked on the organiser's official website.
- How do I find a distributor for sports goods and equipment in Germany?
- Create a free Cresques account and open the market map for Germany and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.
Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.