Medical equipments, pharmaceuticals and personal care products market in Denmark: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in Denmark awarded 237 supply contracts for medical equipments, pharmaceuticals and personal care products through award notices on TED; the 71 of them that state a value (30%) add up to €103 million, a floor rather than the full contract value.
- Since November 2023, 101 companies have won 398 public supply contracts for medical equipments, pharmaceuticals and personal care products in Denmark, in 90 award notices from 39 public buyers.
- 87.7% of these awards went to companies registered in Denmark; the most frequent foreign origin is Sweden.
- The five companies that win most often hold 23.9% of all awards.
- 18.5% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in Denmark — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €54.5 billion in 2025, 13% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
General government spending on goods, services and investment for health in Denmark came to €15.8 billion in 2024 (Eurostat, COFOG). How much of it reaches suppliers through tenders depends on how the country organises the sector — for example whether statutory health insurance is classified in government.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Medical equipments, pharmaceuticals and personal care products market in Denmark", https://cresques.com/markets/dk/330-medical-equipments-pharmaceuticals-and-personal-ca, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
- Winning companies
- 101
- since November 2023
- Award notices
- 90
- on TED
- Public buyers
- 39
- hospitals, schools, agencies
- Imports
- —
- no customs heading isolates this category
The market in numbers
Public supply contracts in Denmark: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 398
- in 90 award notices
- Awarded value
- €178.5M
- from 36% of awards with a published value
- Winning companies
- 101
- with at least one award
- Public buyers
- 39
- hospitals, cities, agencies
Table view
| 2024 | 98 |
| 2025 | 237 |
| 2026 | 63 |
Table view
| 2024 | €44.6M |
| 2025 | €103.3M |
| 2026 | €30.6M |
Table view
| Hospitals and health services | 244 |
| Cities, regions and central administration | 95 |
| Economic affairs | 38 |
| Universities, schools and research | 12 |
| Armed forces and defence agencies | 7 |
| Police, fire services and prisons | 2 |
- Nordjylland192DK05
- Midtjylland82DK04
- Hovedstaden81DK01
- Syddanmark38DK03
- Sjælland5DK02
Table view
| Nordjylland | 192 |
| Midtjylland | 82 |
| Hovedstaden | 81 |
| Syddanmark | 38 |
| Sjælland | 5 |
- Large companies
- Medium-sized
- Small
- SME (size not stated)
- Size not stated
Table view
| Large companies | 24 · 6% |
| Medium-sized | 179 · 45% |
| Small | 33 · 8.3% |
| SME (size not stated) | 59 · 14.8% |
| Size not stated | 103 · 25.9% |
- Sweden31
- Austria9
- Germany7
- India1
- United States1
Table view
| Sweden | 31 |
| Austria | 9 |
| Germany | 7 |
| India | 1 |
| United States | 1 |
- Gistrup189
- Valby35
- Aarhus C34
- Hillerød24
- Aarhus N23
- Horsens15
- Esbjerg11
- Fredericia8
Table view
| Gistrup | 189 |
| Valby | 35 |
| Aarhus C | 34 |
| Hillerød | 24 |
| Aarhus N | 23 |
| Horsens | 15 |
| Esbjerg | 11 |
| Fredericia | 8 |
Awards to companies registered in Denmark
87.7%
49 awards went to companies registered elsewhere.
Share of the 5 biggest winners
23.9%
Of all awards; a high share means a concentrated market.
Lots with a single bid
18.5%
Among 383 awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
The same category across Europe: all 30 countries compared →
Among the companies that win most often
- Abena A/S28 public contracts in total
- Sahva A/S13 public contracts in total
- Invacare A/S12 public contracts in total
- Mediq Danmark A/S19 public contracts in total
- V. Guldmann A/S10 public contracts in total
Where this industry meets in Denmark
- Euroanaesthesia 2027Congress · Copenhagen, Denmark
- LIVES 2027 – 40th ESICM Annual CongressCongress · Copenhagen, Denmark
- LAB-SUPPLY KopenhagenTrade fair · Kopenhagen, Denmark
- COMPAMEDTrade fair · Düsseldorf, Germany
- MEDICATrade fair · Düsseldorf, Germany
- World Health Expo Dubai (WHX, formerly Arab Health)Trade fair · Dubai, United Arab Emirates
Watch this market
One e-mail a week with the new public contract awards for medical equipments, pharmaceuticals and personal care products in Denmark: what was bought, by whom, who won. Free, no account needed.
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Which of these 101 companies could distribute your product?
A Cresques market map of Denmark for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Open this market map — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
After sign-in the new-market form opens with Denmark and Medical equipments, pharmaceuticals and personal care products filled in.
No account yet? Ask for a free preview.
One page by e-mail within one working day: three distributors that already win public contracts for this kind of product in the country you choose, each one checked (is it a distributor, or a manufacturer's own sales company?), with its contract record, and the price of the full shortlist. If we can find fewer than three, the reply says so.
Read how to enter the Denmark market.
Questions
- Who wins public contracts for medical equipments, pharmaceuticals and personal care products in Denmark?
- 101 companies won 90 contract award notices for these categories from 39 public buyers in Denmark since November 2023. The companies that win most often are Abena A/S, Sahva A/S, Invacare A/S, Mediq Danmark A/S, V. Guldmann A/S.
- How big is the medical equipments, pharmaceuticals and personal care products market in Denmark?
- In 2025, public buyers in Denmark awarded 237 supply contracts for medical equipments, pharmaceuticals and personal care products through award notices on TED; the 71 of them that state a value (30%) add up to €103 million, a floor rather than the full contract value.
- Where do suppliers of medical equipments, pharmaceuticals and personal care products meet buyers and distributors in Denmark?
- At trade fairs and congresses such as Euroanaesthesia 2027, LIVES 2027 – 40th ESICM Annual Congress, LAB-SUPPLY Kopenhagen, COMPAMED, MEDICA, World Health Expo Dubai (WHX, formerly Arab Health) — each checked on the organiser's official website.
- How do I find a distributor for medical equipments, pharmaceuticals and personal care products in Denmark?
- Create a free Cresques account and open the market map for Denmark and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.
Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); no import figure: Eurostat's customs headings do not isolate this category.