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Medical equipments, pharmaceuticals and personal care products market in Europe: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in 30 European countries awarded 9,899 supply contracts for medical equipments, pharmaceuticals and personal care products through award notices on TED; the 5,344 of them that state a value (54%) add up to €1.46 billion.

  • Since November 2023, 4,062 companies have won 29,322 public supply contracts for medical equipments, pharmaceuticals and personal care products in 30 European countries, in 4,610 award notices from 924 public buyers.
  • 3.6% of these awards went to a company registered in a different country from the buyer; the most frequent foreign origin is Sweden.
  • The five companies that win most often hold 6.9% of all awards across Europe.
  • 34.6% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in the EU-27 — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €2.93 trillion in 2025, 15.5% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

General government spending on goods, services and investment for health in the EU-27 came to €949 billion in 2024 (Eurostat, COFOG). How much of it reaches suppliers through tenders depends on how the country organises the sector — for example whether statutory health insurance is classified in government.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Medical equipments, pharmaceuticals and personal care products market in Europe", https://cresques.com/markets/europe/330-medical-equipments-pharmaceuticals-and-personal-ca, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.

CPV group 330 across the EU, Norway, Iceland and Liechtenstein: how much public buyers award, who wins, where from, and how the market splits by country.

The market in numbers

Public supply contracts in Europe: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
29.3K
in 4.6K award notices
Awarded value
€3.8B
from 52% of awards with a published value
Winning companies
4.1K
with at least one award
Public buyers
924
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by yearNov–Dec 2023: 216216Nov–Dec 20232024: 8,4768,47620242025: 9,8999,89920252026: 10,73110,7312026
Table view
Contracts awarded by year
Nov–Dec 2023216
20248,476
20259,899
202610,731
Awarded value by year (EUR)
Awarded value by year (EUR)Nov–Dec 2023: €13.1M€13.1MNov–Dec 20232024: €932M€932M20242025: €1.5B€1.5B20252026: €1.4B€1.4B2026
Table view
Awarded value by year (EUR)
Nov–Dec 2023€13.1M
2024€932M
2025€1.5B
2026€1.4B
Who buys: contracts by buyer sector
  1. Hospitals and health services23,434
    Hospitals and health services: 23,434
  2. Universities, schools and research2,317
    Universities, schools and research: 2,317
  3. Cities, regions and central administration2,190
    Cities, regions and central administration: 2,190
  4. Armed forces and defence agencies487
    Armed forces and defence agencies: 487
  5. Social protection286
    Social protection: 286
  6. Urban transport operators168
    Urban transport operators: 168
  7. Environment and waste123
    Environment and waste: 123
  8. Police, fire services and prisons121
    Police, fire services and prisons: 121
  9. Other196
    Other: 196
Table view
Who buys: contracts by buyer sector
Hospitals and health services23,434
Universities, schools and research2,317
Cities, regions and central administration2,190
Armed forces and defence agencies487
Social protection286
Urban transport operators168
Environment and waste123
Police, fire services and prisons121
Other196
Contracts by buyer country
  1. Poland5,754
    527 companies
    Poland: 5,754
  2. Latvia5,175
    282 companies
    Latvia: 5,175
  3. Slovenia4,518
    245 companies
    Slovenia: 4,518
  4. Finland3,439
    364 companies
    Finland: 3,439
  5. Sweden2,754
    546 companies
    Sweden: 2,754
  6. Germany1,828
    375 companies
    Germany: 1,828
  7. France1,425
    365 companies
    France: 1,425
  8. Spain1,077
    359 companies
    Spain: 1,077
  9. Bulgaria816
    149 companies
    Bulgaria: 816
  10. Belgium428
    151 companies
    Belgium: 428
Table view
Contracts by buyer country
Poland5,754
Latvia5,175
Slovenia4,518
Finland3,439
Sweden2,754
Germany1,828
France1,425
Spain1,077
Bulgaria816
Belgium428
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 16.7%, Medium-sized 11.5%, Small 12%, Micro 1.6%, SME (size not stated) 27.4%, Size not stated 30.9%Large companies: 4,884 (16.7%)17%Medium-sized: 3,367 (11.5%)11%Small: 3,506 (12%)12%Micro: 462 (1.6%)SME (size not stated): 8,037 (27.4%)27%Size not stated: 9,066 (30.9%)31%
  • Large companies
  • Medium-sized
  • Small
  • Micro
  • SME (size not stated)
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies4,884 · 16.7%
Medium-sized3,367 · 11.5%
Small3,506 · 12%
Micro462 · 1.6%
SME (size not stated)8,037 · 27.4%
Size not stated9,066 · 30.9%
Foreign winners: where they are registered
  1. Sweden206
    Sweden: 206
  2. Germany147
    Germany: 147
  3. Lithuania116
    Lithuania: 116
  4. Denmark114
    Denmark: 114
  5. Austria77
    Austria: 77
  6. Croatia55
    Croatia: 55
Table view
Foreign winners: where they are registered
Sweden206
Germany147
Lithuania116
Denmark114
Austria77
Croatia55

Awards to companies registered in the buyer's own country

96.4%

Awards to companies registered in the buyer's own country: 96.4%

1,058 awards went to companies registered elsewhere.

Share of the 5 biggest winners

6.9%

Share of the 5 biggest winners: 6.9%

Of all awards; a high share means a concentrated market.

Lots with a single bid

34.6%

Lots with a single bid: 34.6%

Among 26.7K awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

Companies winning most often across Europe

  1. 1.SIA "Arbor Medical Korporācija"Latvia · 493 notices
  2. 2.Sabiedrība ar ierobežotu atbildību "B.BRAUN MEDICAL"Latvia · 245 notices
  3. 3.ФОТ ООДBulgaria · 209 notices
  4. 4.SIA "Mediq Latvija"Latvia · 199 notices
  5. 5.Sabiedrība ar ierobežotu atbildību "Labochema Latvija"Latvia · 197 notices
  6. 6.OneMed OyFinland · 148 notices
  7. 7.Sabiedrība ar ierobežotu atbildību "Sentios"Latvia · 148 notices
  8. 8.Mediq Suomi OyFinland · 145 notices
  9. 9.Sabiedrība ar ierobežotu atbildību "Amerikas Baltijas Tehnoloģiju Korporācija"Latvia · 143 notices
  10. 10.Sabiedrība ar ierobežotu atbildību "MEDILINK"Latvia · 143 notices

Companies with a public page whose main category is this group, by award notices; a market map in Cresques covers one country and, on paid plans, lists every winner there.

Country pages

Countries with fewer than 25 winning companies in this group have no separate page; their awards are counted above.

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Questions

How big is the medical equipments, pharmaceuticals and personal care products market in Europe?
In 2025, public buyers in 30 European countries awarded 9,899 supply contracts for medical equipments, pharmaceuticals and personal care products through award notices on TED; the 5,344 of them that state a value (54%) add up to €1.46 billion.
How many public contracts for medical equipments, pharmaceuticals and personal care products are awarded in Europe?
Since November 2023 public buyers in 30 European countries awarded 29,322 supply contracts for medical equipments, pharmaceuticals and personal care products in 4,610 TED award notices; the 15,281 awards with a published value add up to €3.8B.
Which countries buy the most medical equipments, pharmaceuticals and personal care products through public tenders?
Poland (5,754 awards), Latvia (5,175 awards), Slovenia (4,518 awards) lead; 4,062 companies won at least one award across Europe.
How often do foreign suppliers win medical equipments, pharmaceuticals and personal care products contracts?
3.6% of the awards went to a company registered in another country than the buyer; the most frequent foreign origin is Sweden.

Source: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023; processed by Cresques. Numbers updated 2026-11-13.