Motor vehicles market in Estonia: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in Estonia awarded 305 supply contracts for motor vehicles through award notices on TED; the 278 of them that state a value (91.1%) add up to €129 million. Estonia imported €1.91 billion of goods in the customs headings matched to motor vehicles in 2025 (Eurostat Comext, HS 8703, 8704, 8702 and 8705; all buyers, not only public ones), up 2.2% from 2023.
- Since November 2023, 99 companies have won 813 public supply contracts for motor vehicles in Estonia, in 430 award notices from 55 public buyers.
- 97.7% of these awards went to companies registered in Estonia; the most frequent foreign origin is Finland.
- The five companies that win most often hold 42.6% of all awards.
- 39.2% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in Estonia — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €6.43 billion in 2025, 15.4% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Motor vehicles market in Estonia", https://cresques.com/markets/ee/341-motor-vehicles, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
What industry and official reports say
- ACEA counts 38,238 new buses registered in the EU in 2025, up 7.5% on 2024; electrically chargeable buses were 23.8% of them. ACEA, New commercial vehicle registrations: vans -8.8%, trucks -6.2%, buses +7.5% in 2025
- EU manufacturers sold 23,139 buses and coaches worth €6.25 billion in 2024 (Eurostat PRODCOM). Eurostat, Sold production, exports and imports (PRODCOM, DS-059358)
- Under the Clean Vehicles Directive, Germany, Italy, Spain, the Netherlands and other western Member States must make 65% of the buses they procure in 2026–2030 clean, half of the target through zero-emission buses; the targets are lower in central and eastern Europe (for example Poland 46%, Czechia 60%, Hungary 53%, Croatia 38%). European Commission (DG MOVE), Clean Vehicles Directive
Figures from the publishers named, checked at the source on 9 November 2026. They measure the whole market (all buyers, different price bases and country scopes), so they are not comparable one-to-one with the public contract counts on this page.
- Winning companies
- 99
- since November 2023
- Award notices
- 430
- on TED
- Public buyers
- 55
- hospitals, schools, agencies
- Imports 2025
- €1.9B
- all buyers, Eurostat
The market in numbers
Public supply contracts in Estonia: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 813
- in 430 award notices
- Awarded value
- €203.2M
- from 89% of awards with a published value
- Winning companies
- 99
- with at least one award
- Public buyers
- 55
- hospitals, cities, agencies
Table view
| Nov–Dec 2023 | 18 |
| 2024 | 211 |
| 2025 | 305 |
| 2026 | 279 |
Table view
| Nov–Dec 2023 | €3.1M |
| 2024 | €25.1M |
| 2025 | €129M |
| 2026 | €46M |
- Other68
Table view
| Cities, regions and central administration | 205 |
| Electricity utilities | 177 |
| Armed forces and defence agencies | 166 |
| Police, fire services and prisons | 89 |
| Housing and community amenities | 43 |
| Universities, schools and research | 24 |
| Environment and waste | 22 |
| Urban transport operators | 19 |
| Other | 68 |
- Extra-Regio NUTS 2802EEZZ
- Eesti8EE00
Table view
| Extra-Regio NUTS 2 | 802 |
| Eesti | 8 |
- Large companies
- Medium-sized
- Small
- Micro
- Size not stated
Table view
| Large companies | 165 · 20.3% |
| Medium-sized | 269 · 33.1% |
| Small | 50 · 6.2% |
| Micro | 31 · 3.8% |
| Size not stated | 298 · 36.7% |
- Finland6
- Moldova3
- Germany3
- Switzerland1
- Czechia1
- Denmark1
Table view
| Finland | 6 |
| Moldova | 3 |
| Germany | 3 |
| Switzerland | 1 |
| Czechia | 1 |
| Denmark | 1 |
- Under €2M turnover
- €2M–10M
- €10M–50M
- €50M and more
Table view
| Under €2M turnover | 9 · 13.6% |
| €2M–10M | 18 · 27.3% |
| €10M–50M | 31 · 47% |
| €50M and more | 8 · 12.1% |
Table view
| 2023 | €1.9B |
| 2024 | €2B |
| 2025 | €1.9B |
- Tallinn708
- Saue vald30
- Haljala vald17
- Saaremaa vald14
- Tartu linn11
- Saku vald8
- Narva-Jõesuu linn7
- Rakvere linn4
Table view
| Tallinn | 708 |
| Saue vald | 30 |
| Haljala vald | 17 |
| Saaremaa vald | 14 |
| Tartu linn | 11 |
| Saku vald | 8 |
| Narva-Jõesuu linn | 7 |
| Rakvere linn | 4 |
66 of 82 winning companies registered in Estonia have annual accounts in the open business registers; bands follow the EU SME turnover thresholds.
Imports: Eurostat Comext, customs headings 8703, 8704, 8702, 8705 (only headings whose trade is mainly this category); all buyers, not only public ones.
Awards to companies registered in Estonia
97.7%
19 awards went to companies registered elsewhere.
Share of the 5 biggest winners
42.6%
Of all awards; a high share means a concentrated market.
Lots with a single bid
39.2%
Among 812 awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
The same category across Europe: all 30 countries compared →
Among the companies that win most often
- Aktsiaselts SEB Liising106 public contracts in total
- Elke Tallinn AS46 public contracts in total
- OÜ KEIL M.A.41 public contracts in total
- AS Aasta Auto Pluss29 public contracts in total
- Amserv Auto Osaühing28 public contracts in total
Where this industry meets in Estonia
- IFAT MunichTrade fair · Munich, Germany
- Automechanika ShanghaiTrade fair · Shanghai, China
- Automechanika RiyadhTrade fair · Riyadh, Saudi Arabia
- AutopromotecTrade fair · Bologna, Italy
- UITP SummitCongress · Hamburg, Germany
- SIFERTrade fair · Lille, France
Watch this market
One e-mail a week with the new public contract awards for motor vehicles in Estonia: what was bought, by whom, who won. Free, no account needed.
The address is used only for this e-mail; unsubscribe with one click in any issue. Details in the privacy policy.
Which of these 99 companies could distribute your product?
A Cresques market map of Estonia for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Open this market map — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
After sign-in the new-market form opens with Estonia and Motor vehicles filled in.
No account yet? Ask for a free preview.
One page by e-mail within one working day: three distributors that already win public contracts for this kind of product in the country you choose, each one checked (is it a distributor, or a manufacturer's own sales company?), with its contract record, and the price of the full shortlist. If we can find fewer than three, the reply says so.
Read how to enter the Estonia market.
Questions
- Who wins public contracts for motor vehicles in Estonia?
- 99 companies won 430 contract award notices for these categories from 55 public buyers in Estonia since November 2023. The companies that win most often are Aktsiaselts SEB Liising, Elke Tallinn AS, OÜ KEIL M.A., AS Aasta Auto Pluss, Amserv Auto Osaühing.
- How big is the motor vehicles market in Estonia?
- In 2025, public buyers in Estonia awarded 305 supply contracts for motor vehicles through award notices on TED; the 278 of them that state a value (91.1%) add up to €129 million. Estonia imported €1.91 billion of goods in the customs headings matched to motor vehicles in 2025 (Eurostat Comext, HS 8703, 8704, 8702 and 8705; all buyers, not only public ones), up 2.2% from 2023.
- Where do suppliers of motor vehicles meet buyers and distributors in Estonia?
- At trade fairs and congresses such as IFAT Munich, Automechanika Shanghai, Automechanika Riyadh, Autopromotec, UITP Summit, SIFER — each checked on the organiser's official website.
- How do I find a distributor for motor vehicles in Estonia?
- Create a free Cresques account and open the market map for Estonia and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.
Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.