Games and toys; fairground amusements market in Spain: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in Spain awarded 43 supply contracts for games and toys; fairground amusements through award notices on TED; the 42 of them that state a value (97.7%) add up to €7.49 million. Spain imported €2.69 billion of goods in the customs headings matched to games and toys; fairground amusements in 2025 (Eurostat Comext, HS 9503, 9504 and 9508; all buyers, not only public ones), up 0.3% from 2023.

  • Since November 2023, 62 companies have won 172 public supply contracts for games and toys; fairground amusements in Spain, in 101 award notices from 62 public buyers.
  • 100% of these awards went to companies registered in Spain.
  • The five companies that win most often hold 36.6% of all awards.
  • 28.7% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in Spain — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €192 billion in 2025, 11.3% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Games and toys; fairground amusements market in Spain", https://cresques.com/markets/es/375-games-and-toys-fairground-amusements, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.

Winning companies
62
since November 2023
Award notices
101
on TED
Public buyers
62
hospitals, schools, agencies
Imports 2025
€2.7B
all buyers, Eurostat

The market in numbers

Public supply contracts in Spain: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
172
in 101 award notices
Awarded value
€32.4M
from 96% of awards with a published value
Winning companies
62
with at least one award
Public buyers
62
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by yearNov–Dec 2023: 88Nov–Dec 20232024: 373720242025: 434320252026: 84842026
Table view
Contracts awarded by year
Nov–Dec 20238
202437
202543
202684
Awarded value by year (EUR)
Awarded value by year (EUR)Nov–Dec 2023: €2.9M€2.9MNov–Dec 20232024: €9M€9M20242025: €7.5M€7.5M20252026: €13M€13M2026
Table view
Awarded value by year (EUR)
Nov–Dec 2023€2.9M
2024€9M
2025€7.5M
2026€13M
Who buys: contracts by buyer sector
  1. Cities, regions and central administration: 143
  2. Environment and waste: 18
  3. Social protection: 5
  4. Housing and community amenities: 2
  5. Universities, schools and research: 2
  6. Armed forces and defence agencies: 2
Table view
Who buys: contracts by buyer sector
Cities, regions and central administration143
Environment and waste18
Social protection5
Housing and community amenities2
Universities, schools and research2
Armed forces and defence agencies2
Where the buyers are (NUTS 2 region)
  1. Comunidad de Madrid93
    ES30
    Comunidad de Madrid: 93
  2. Aragón15
    ES24
    Aragón: 15
  3. Andalucía13
    ES61
    Andalucía: 13
  4. Cataluña12
    ES51
    Cataluña: 12
  5. Castilla-La Mancha10
    ES42
    Castilla-La Mancha: 10
  6. Comunidad Foral de Navarra9
    ES22
    Comunidad Foral de Navarra: 9
  7. Comunitat Valenciana5
    ES52
    Comunitat Valenciana: 5
  8. Galicia5
    ES11
    Galicia: 5
Table view
Where the buyers are (NUTS 2 region)
Comunidad de Madrid93
Aragón15
Andalucía13
Cataluña12
Castilla-La Mancha10
Comunidad Foral de Navarra9
Comunitat Valenciana5
Galicia5
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 9.9%, Medium-sized 2.3%, Micro 1.2%, SME (size not stated) 86%, Size not stated 0.6%Large companies: 17 (9.9%)10%Medium-sized: 4 (2.3%)Micro: 2 (1.2%)SME (size not stated): 148 (86%)86%Size not stated: 1 (0.6%)
  • Large companies
  • Medium-sized
  • Micro
  • SME (size not stated)
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies17 · 9.9%
Medium-sized4 · 2.3%
Micro2 · 1.2%
SME (size not stated)148 · 86%
Size not stated1 · 0.6%
Imports of these goods into Spain, all buyers (EUR)
Imports of these goods into Spain, all buyers (EUR)2023: €2.7B€2.7B20232024: €2.1B€2.1B20242025: €2.7B€2.7B2025
Table view
Imports of these goods into Spain, all buyers (EUR)
2023€2.7B
2024€2.1B
2025€2.7B
Where the buyers are (city)
  1. Madrid20
    Madrid: 20
  2. Gijón18
    Gijón: 18
  3. Zaragoza15
    Zaragoza: 15
  4. Cuenca10
    Cuenca: 10
  5. Pamplona9
    Pamplona: 9
  6. Rivas-Vaciamadrid8
    Rivas-Vaciamadrid: 8
  7. El Escorial (Madrid)6
    El Escorial (Madrid): 6
  8. SANT CELONI5
    SANT CELONI: 5
Table view
Where the buyers are (city)
Madrid20
Gijón18
Zaragoza15
Cuenca10
Pamplona9
Rivas-Vaciamadrid8
El Escorial (Madrid)6
SANT CELONI5

Imports: Eurostat Comext, customs headings 9503, 9504, 9508 (only headings whose trade is mainly this category); all buyers, not only public ones.

Awards to companies registered in Spain

100%

Awards to companies registered in Spain: 100%

0 awards went to companies registered elsewhere.

Share of the 5 biggest winners

36.6%

Share of the 5 biggest winners: 36.6%

Of all awards; a high share means a concentrated market.

Lots with a single bid

28.7%

Lots with a single bid: 28.7%

Among 171 awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

The same category across Europe: all 30 countries compared →

Among the companies that win most often

  1. HPC IBÉRICA, S.A.21 public contracts in total
  2. JUEGOS KOMPAN S.A.19 public contracts in total
  3. Lappset España V.R., S.L.11 public contracts in total
  4. Contenur S.L.47 public contracts in total
  5. BENITO URBAN, S.L.U.33 public contracts in total

Where this industry meets in Spain

All trade fairs and congresses of this industry →

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Which of these 62 companies could distribute your product?

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Questions

Who wins public contracts for games and toys; fairground amusements in Spain?
62 companies won 101 contract award notices for these categories from 62 public buyers in Spain since November 2023. The companies that win most often are HPC IBÉRICA, S.A., JUEGOS KOMPAN S.A., Lappset España V.R., S.L., Contenur S.L., BENITO URBAN, S.L.U..
How big is the games and toys; fairground amusements market in Spain?
In 2025, public buyers in Spain awarded 43 supply contracts for games and toys; fairground amusements through award notices on TED; the 42 of them that state a value (97.7%) add up to €7.49 million. Spain imported €2.69 billion of goods in the customs headings matched to games and toys; fairground amusements in 2025 (Eurostat Comext, HS 9503, 9504 and 9508; all buyers, not only public ones), up 0.3% from 2023.
Where do suppliers of games and toys; fairground amusements meet buyers and distributors in Spain?
At trade fairs and congresses such as Piscina Barcelona, Piscine Global, Prowinter, Spielwarenmesse, The HFA Show, FIBO — each checked on the organiser's official website.
How do I find a distributor for games and toys; fairground amusements in Spain?
Create a free Cresques account and open the market map for Spain and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.

Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.