Games and toys; fairground amusements market in Europe: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in 30 European countries awarded 730 supply contracts for games and toys; fairground amusements through award notices on TED; the 380 of them that state a value (52.1%) add up to €124 million. EU countries together imported €35.3 billion of goods in the customs headings matched to games and toys; fairground amusements in 2025 (Eurostat Comext, HS 9503, 9504 and 9508; sum of national imports, trade between EU countries included; all buyers, not only public ones), down 0.4% from 2023.
- Since November 2023, 717 companies have won 2,115 public supply contracts for games and toys; fairground amusements in 30 European countries, in 919 award notices from 684 public buyers.
- 2.8% of these awards went to a company registered in a different country from the buyer; the most frequent foreign origin is Denmark.
- The five companies that win most often hold 10.3% of all awards across Europe.
- 19.9% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in the EU-27 — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €2.93 trillion in 2025, 15.5% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Games and toys; fairground amusements market in Europe", https://cresques.com/markets/europe/375-games-and-toys-fairground-amusements, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
CPV group 375 across the EU, Norway, Iceland and Liechtenstein: how much public buyers award, who wins, where from, and how the market splits by country.
The market in numbers
Public supply contracts in Europe: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 2.1K
- in 919 award notices
- Awarded value
- €652.8M
- from 57% of awards with a published value
- Winning companies
- 717
- with at least one award
- Public buyers
- 684
- hospitals, cities, agencies
Table view
| Nov–Dec 2023 | 29 |
| 2024 | 500 |
| 2025 | 730 |
| 2026 | 856 |
Table view
| Nov–Dec 2023 | €3.3M |
| 2024 | €177M |
| 2025 | €124M |
| 2026 | €348.6M |
- Other23
Table view
| Cities, regions and central administration | 1,635 |
| Culture, sport and religion | 157 |
| Universities, schools and research | 118 |
| Housing and community amenities | 61 |
| Environment and waste | 47 |
| Economic affairs | 41 |
| Armed forces and defence agencies | 18 |
| Social protection | 15 |
| Other | 23 |
- France553170 companies
- Netherlands22931 companies
- Czechia20652 companies
- Spain17262 companies
- Romania15668 companies
- Sweden13340 companies
- Finland9736 companies
- Poland8742 companies
- Germany6935 companies
- Hungary5717 companies
Table view
| France | 553 |
| Netherlands | 229 |
| Czechia | 206 |
| Spain | 172 |
| Romania | 156 |
| Sweden | 133 |
| Finland | 97 |
| Poland | 87 |
| Germany | 69 |
| Hungary | 57 |
- Large companies
- Medium-sized
- Small
- Micro
- SME (size not stated)
- Size not stated
Table view
| Large companies | 356 · 16.8% |
| Medium-sized | 252 · 11.9% |
| Small | 395 · 18.7% |
| Micro | 87 · 4.1% |
| SME (size not stated) | 637 · 30.1% |
| Size not stated | 388 · 18.3% |
- Denmark15
- United Kingdom8
- France5
- Germany5
- Austria5
- Netherlands4
Table view
| Denmark | 15 |
| United Kingdom | 8 |
| France | 5 |
| Germany | 5 |
| Austria | 5 |
| Netherlands | 4 |
Table view
| 2023 | €35B |
| 2024 | €31B |
| 2025 | €35B |
Imports: Eurostat Comext, customs headings 9503, 9504, 9508 (only headings whose trade is mainly this category); all buyers, not only public ones.
Awards to companies registered in the buyer's own country
97.2%
59 awards went to companies registered elsewhere.
Share of the 5 biggest winners
10.3%
Of all awards; a high share means a concentrated market.
Lots with a single bid
19.9%
Among 2K awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
Companies winning most often across Europe
- 1.LENGAU s.r.o.Czechia · 31 notices
- 2.Boer Speeltoestellen B.V. h.o.d.n. BOERplayNetherlands · 29 notices
- 3.Kompan B.V.Netherlands · 27 notices
- 4.IJslander B.V.Netherlands · 23 notices
- 5.Lappset Yalp B.V.Netherlands · 23 notices
- 6.HPC IBÉRICA, S.A.Spain · 21 notices
- 7.JUEGOS KOMPAN S.A.Spain · 19 notices
- 8.eibe Benelux B.V.Netherlands · 19 notices
- 9.Oy J-Trading AbFinland · 16 notices
- 10.Bear-Impex Hungary Korlátolt Felelősségű TársaságHungary · 15 notices
Companies with a public page whose main category is this group, by award notices; a market map in Cresques covers one country and, on paid plans, lists every winner there.
Country pages
Countries with fewer than 25 winning companies in this group have no separate page; their awards are counted above.
Watch this market
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Pick a country and see who wins there
A Cresques market map for one country and this category shows the companies that win these contracts there: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Choose a country for this category — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
After sign-in the new-market form opens with Games and toys; fairground amusements filled in; you choose the country.
Questions
- How big is the games and toys; fairground amusements market in Europe?
- In 2025, public buyers in 30 European countries awarded 730 supply contracts for games and toys; fairground amusements through award notices on TED; the 380 of them that state a value (52.1%) add up to €124 million. EU countries together imported €35.3 billion of goods in the customs headings matched to games and toys; fairground amusements in 2025 (Eurostat Comext, HS 9503, 9504 and 9508; sum of national imports, trade between EU countries included; all buyers, not only public ones), down 0.4% from 2023.
- How many public contracts for games and toys; fairground amusements are awarded in Europe?
- Since November 2023 public buyers in 30 European countries awarded 2,115 supply contracts for games and toys; fairground amusements in 919 TED award notices; the 1,210 awards with a published value add up to €652.8M.
- Which countries buy the most games and toys; fairground amusements through public tenders?
- France (553 awards), Netherlands (229 awards), Czechia (206 awards) lead; 717 companies won at least one award across Europe.
- How often do foreign suppliers win games and toys; fairground amusements contracts?
- 2.8% of the awards went to a company registered in another country than the buyer; the most frequent foreign origin is Denmark.
Source: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023; processed by Cresques. Numbers updated 2026-11-13.