Sporting services market in Europe: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in 30 European countries awarded 4 supply contracts for sporting services through award notices on TED.

  • Since November 2023, 9 companies have won 11 public supply contracts for sporting services in 30 European countries, in 9 award notices from 9 public buyers.
  • 9.1% of these awards went to a company registered in a different country from the buyer; the most frequent foreign origin is Belgium.
  • The five companies that win most often hold 63.6% of all awards across Europe.
  • 18.2% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in the EU-27 — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €2.93 trillion in 2025, 15.5% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Sporting services market in Europe", https://cresques.com/markets/europe/926-sporting-services, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.

CPV group 926 across the EU, Norway, Iceland and Liechtenstein: how much public buyers award, who wins, where from, and how the market splits by country.

The market in numbers

Public supply contracts in Europe: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
11
in 9 award notices
Awarded value
€814.4K
from 18% of awards with a published value
Winning companies
9
with at least one award
Public buyers
9
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by year2024: 4420242025: 4420252026: 332026
Table view
Contracts awarded by year
20244
20254
20263
Awarded value by year (EUR)
Awarded value by year (EUR)2024: €814.4K€814.4K20242025: €0€020252026: €0€02026
Table view
Awarded value by year (EUR)
2024€814.4K
2025€0
2026€0
Who buys: contracts by buyer sector
  1. Cities, regions and central administration: 11
Table view
Who buys: contracts by buyer sector
Cities, regions and central administration11
Contracts by buyer country
  1. Netherlands4
    3 companies
    Netherlands: 4
  2. France4
    3 companies
    France: 4
  3. Sweden2
    2 companies
    Sweden: 2
  4. Norway1
    1 companies
    Norway: 1
Table view
Contracts by buyer country
Netherlands4
France4
Sweden2
Norway1
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Medium-sized 27.3%, Small 9.1%, SME (size not stated) 36.4%, Size not stated 27.3%Medium-sized: 3 (27.3%)27%Small: 1 (9.1%)SME (size not stated): 4 (36.4%)36%Size not stated: 3 (27.3%)27%
  • Medium-sized
  • Small
  • SME (size not stated)
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Medium-sized3 · 27.3%
Small1 · 9.1%
SME (size not stated)4 · 36.4%
Size not stated3 · 27.3%
Foreign winners: where they are registered
  1. Belgium1
    Belgium: 1
Table view
Foreign winners: where they are registered
Belgium1

Awards to companies registered in the buyer's own country

90.9%

Awards to companies registered in the buyer's own country: 90.9%

1 awards went to companies registered elsewhere.

Share of the 5 biggest winners

63.6%

Share of the 5 biggest winners: 63.6%

Of all awards; a high share means a concentrated market.

Lots with a single bid

18.2%

Lots with a single bid: 18.2%

Among 11 awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

Country pages

    Countries with fewer than 25 winning companies in this group have no separate page; their awards are counted above.

    Watch this market

    One e-mail a week with the new public contract awards for sporting services across Europe: what was bought, by whom, who won. Free, no account needed.

    The address is used only for this e-mail; unsubscribe with one click in any issue. Details in the privacy policy.

    Pick a country and see who wins there

    A Cresques market map for one country and this category shows the companies that win these contracts there: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.

    Choose a country for this category — free

    Free account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.

    After sign-in the new-market form opens with Sporting services filled in; you choose the country.

    Questions

    How big is the sporting services market in Europe?
    In 2025, public buyers in 30 European countries awarded 4 supply contracts for sporting services through award notices on TED.
    How many public contracts for sporting services are awarded in Europe?
    Since November 2023 public buyers in 30 European countries awarded 11 supply contracts for sporting services in 9 TED award notices; the 2 awards with a published value add up to €814.4K.
    Which countries buy the most sporting services through public tenders?
    Netherlands (4 awards), France (4 awards), Sweden (2 awards) lead; 9 companies won at least one award across Europe.
    How often do foreign suppliers win sporting services contracts?
    9.1% of the awards went to a company registered in another country than the buyer; the most frequent foreign origin is Belgium.

    Source: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023; processed by Cresques. Numbers updated 2026-11-13.