Games and toys; fairground amusements market in France: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in France awarded 202 supply contracts for games and toys; fairground amusements through award notices on TED; the 70 of them that state a value (34.7%) add up to €31.8 million, a floor rather than the full contract value. France imported €4.21 billion of goods in the customs headings matched to games and toys; fairground amusements in 2025 (Eurostat Comext, HS 9503, 9504 and 9508; all buyers, not only public ones), up 0.4% from 2023.
- Since November 2023, 170 companies have won 553 public supply contracts for games and toys; fairground amusements in France, in 248 award notices from 214 public buyers.
- 99.3% of these awards went to companies registered in France; the most frequent foreign origin is Spain.
- The five companies that win most often hold 33.3% of all awards.
- 19.6% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in France — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €486 billion in 2025, 16.2% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Games and toys; fairground amusements market in France", https://cresques.com/markets/fr/375-games-and-toys-fairground-amusements, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
- Winning companies
- 170
- since November 2023
- Award notices
- 248
- on TED
- Public buyers
- 214
- hospitals, schools, agencies
- Imports 2025
- €4.2B
- all buyers, Eurostat
The market in numbers
Public supply contracts in France: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 553
- in 248 award notices
- Awarded value
- €69.5M
- from 37% of awards with a published value
- Winning companies
- 170
- with at least one award
- Public buyers
- 214
- hospitals, cities, agencies
Table view
| 2024 | 147 |
| 2025 | 202 |
| 2026 | 204 |
Table view
| 2024 | €33.3M |
| 2025 | €31.8M |
| 2026 | €4.5M |
Table view
| Cities, regions and central administration | 522 |
| Universities, schools and research | 11 |
| Social protection | 6 |
| Armed forces and defence agencies | 5 |
| Culture, sport and religion | 4 |
| Water utilities | 3 |
| Police, fire services and prisons | 1 |
| Hospitals and health services | 1 |
- Ile de France184FR10
- Rhône-Alpes45FRK2
- Provence-Alpes-Côte d’Azur42FRL0
- Lorraine25FRF3
- Basse-Normandie24FRD1
- Midi-Pyrénées20FRJ2
- Pays de la Loire19FRG0
- Picardie19FRE2
Table view
| Ile de France | 184 |
| Rhône-Alpes | 45 |
| Provence-Alpes-Côte d’Azur | 42 |
| Lorraine | 25 |
| Basse-Normandie | 24 |
| Midi-Pyrénées | 20 |
| Pays de la Loire | 19 |
| Picardie | 19 |
- Large companies
- Medium-sized
- Small
- Micro
- SME (size not stated)
- Size not stated
Table view
| Large companies | 263 · 47.6% |
| Medium-sized | 26 · 4.7% |
| Small | 5 · 0.9% |
| Micro | 1 · 0.2% |
| SME (size not stated) | 148 · 26.8% |
| Size not stated | 110 · 19.9% |
- Spain2
- United Kingdom2
Table view
| Spain | 2 |
| United Kingdom | 2 |
- Under €2M turnover
- €2M–10M
- €10M–50M
- €50M and more
Table view
| Under €2M turnover | 17 · 19.5% |
| €2M–10M | 38 · 43.7% |
| €10M–50M | 23 · 26.4% |
| €50M and more | 9 · 10.3% |
Table view
| 2023 | €4.2B |
| 2024 | €3.8B |
| 2025 | €4.2B |
- Sevran41
- Metz14
- Beauvais14
- Lyon cedex 0112
- Toulouse12
- Toulon11
- Paris11
- Nice cedex 411
Table view
| Sevran | 41 |
| Metz | 14 |
| Beauvais | 14 |
| Lyon cedex 01 | 12 |
| Toulouse | 12 |
| Toulon | 11 |
| Paris | 11 |
| Nice cedex 4 | 11 |
87 of 168 winning companies registered in France have annual accounts in the open business registers; bands follow the EU SME turnover thresholds.
Imports: Eurostat Comext, customs headings 9503, 9504, 9508 (only headings whose trade is mainly this category); all buyers, not only public ones.
Awards to companies registered in France
99.3%
4 awards went to companies registered elsewhere.
Share of the 5 biggest winners
33.3%
Of all awards; a high share means a concentrated market.
Lots with a single bid
19.6%
Among 511 awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
The same category across Europe: all 30 countries compared →
Among the companies that win most often
- WESCO SA48 public contracts in total
- GRANJARD SAS21 public contracts in total
- Erget Buro - AS Distribution10 public contracts in total
- LABORATOIRES RIVADIS SAS46 public contracts in total
- MEDICALEM SAS10 public contracts in total
Where this industry meets in France
- Piscine GlobalTrade fair · Lyon, France
- PaysaliaTrade fair · Lyon, France
- ProwinterTrade fair · Bolzano, Italy
- SpielwarenmesseTrade fair · Nuremberg, Germany
- The HFA ShowTrade fair · Las Vegas, United States
- FIBOTrade fair · Cologne, Germany
Watch this market
One e-mail a week with the new public contract awards for games and toys; fairground amusements in France: what was bought, by whom, who won. Free, no account needed.
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Which of these 170 companies could distribute your product?
A Cresques market map of France for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Open this market map — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
After sign-in the new-market form opens with France and Games and toys; fairground amusements filled in.
No account yet? Ask for a free preview.
One page by e-mail within one working day: three distributors that already win public contracts for this kind of product in the country you choose, each one checked (is it a distributor, or a manufacturer's own sales company?), with its contract record, and the price of the full shortlist. If we can find fewer than three, the reply says so.
Read how to enter the France market.
Questions
- Who wins public contracts for games and toys; fairground amusements in France?
- 170 companies won 248 contract award notices for these categories from 214 public buyers in France since November 2023. The companies that win most often are WESCO SA, GRANJARD SAS, Erget Buro - AS Distribution, LABORATOIRES RIVADIS SAS, MEDICALEM SAS.
- How big is the games and toys; fairground amusements market in France?
- In 2025, public buyers in France awarded 202 supply contracts for games and toys; fairground amusements through award notices on TED; the 70 of them that state a value (34.7%) add up to €31.8 million, a floor rather than the full contract value. France imported €4.21 billion of goods in the customs headings matched to games and toys; fairground amusements in 2025 (Eurostat Comext, HS 9503, 9504 and 9508; all buyers, not only public ones), up 0.4% from 2023.
- Where do suppliers of games and toys; fairground amusements meet buyers and distributors in France?
- At trade fairs and congresses such as Piscine Global, Paysalia, Prowinter, Spielwarenmesse, The HFA Show, FIBO — each checked on the organiser's official website.
- How do I find a distributor for games and toys; fairground amusements in France?
- Create a free Cresques account and open the market map for France and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.
Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.