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Games and toys; fairground amusements market in Netherlands: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in Netherlands awarded 110 supply contracts for games and toys; fairground amusements through award notices on TED; the 30 of them that state a value (27.3%) add up to €23.3 million, a floor rather than the full contract value. Netherlands imported €5.29 billion of goods in the customs headings matched to games and toys; fairground amusements in 2025 (Eurostat Comext, HS 9503, 9504 and 9508; all buyers, not only public ones), down 27.6% from 2023.

  • Since November 2023, 31 companies have won 229 public supply contracts for games and toys; fairground amusements in Netherlands, in 49 award notices from 45 public buyers.
  • 99.1% of these awards went to companies registered in Netherlands; the most frequent foreign origin is Germany.
  • The five companies that win most often hold 58.1% of all awards.
  • 0.9% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in Netherlands — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €242 billion in 2025, 20.7% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Games and toys; fairground amusements market in Netherlands", https://cresques.com/markets/nl/375-games-and-toys-fairground-amusements, from TED contract award notices (© European Union) and Eurostat Comext, updated 11 November 2026. Licence: CC BY 4.0.

Winning companies
31
since November 2023
Award notices
49
on TED
Public buyers
45
hospitals, schools, agencies
Imports 2025
€5.3B
all buyers, Eurostat

The market in numbers

Public supply contracts in Netherlands: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
229
in 49 award notices
Awarded value
€24.9M
from 16% of awards with a published value
Winning companies
31
with at least one award
Public buyers
45
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by year2024: 646420242025: 11011020252026: 55552026
Table view
Contracts awarded by year
202464
2025110
202655
Awarded value by year (EUR)
Awarded value by year (EUR)2024: €435K€435K20242025: €23.3M€23.3M20252026: €1.2M€1.2M2026
Table view
Awarded value by year (EUR)
2024€435K
2025€23.3M
2026€1.2M
Who buys: contracts by buyer sector
  1. Cities, regions and central administration213
    Cities, regions and central administration: 213
  2. Environment and waste7
    Environment and waste: 7
  3. Universities, schools and research6
    Universities, schools and research: 6
  4. Culture, sport and religion2
    Culture, sport and religion: 2
  5. Police, fire services and prisons1
    Police, fire services and prisons: 1
Table view
Who buys: contracts by buyer sector
Cities, regions and central administration213
Environment and waste7
Universities, schools and research6
Culture, sport and religion2
Police, fire services and prisons1
Where the buyers are (NUTS 2 region)
  1. Zuid-Holland (NUTS 2021)68
    NL33
    Zuid-Holland (NUTS 2021): 68
  2. Noord-Holland38
    NL32
    Noord-Holland: 38
  3. Noord-Brabant37
    NL41
    Noord-Brabant: 37
  4. Gelderland23
    NL22
    Gelderland: 23
  5. Overijssel17
    NL21
    Overijssel: 17
  6. Utrecht (NUTS 2021)16
    NL31
    Utrecht (NUTS 2021): 16
  7. Zuid-Holland13
    NL36
    Zuid-Holland: 13
  8. Limburg (NL)7
    NL42
    Limburg (NL): 7
Table view
Where the buyers are (NUTS 2 region)
Zuid-Holland (NUTS 2021)68
Noord-Holland38
Noord-Brabant37
Gelderland23
Overijssel17
Utrecht (NUTS 2021)16
Zuid-Holland13
Limburg (NL)7
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 3.1%, Medium-sized 19.2%, Small 50.7%, Micro 4.4%, SME (size not stated) 11.4%, Size not stated 11.4%Large companies: 7 (3.1%)Medium-sized: 44 (19.2%)19%Small: 116 (50.7%)51%Micro: 10 (4.4%)SME (size not stated): 26 (11.4%)11%Size not stated: 26 (11.4%)11%
  • Large companies
  • Medium-sized
  • Small
  • Micro
  • SME (size not stated)
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies7 · 3.1%
Medium-sized44 · 19.2%
Small116 · 50.7%
Micro10 · 4.4%
SME (size not stated)26 · 11.4%
Size not stated26 · 11.4%
Foreign winners: where they are registered
  1. Germany1
    Germany: 1
  2. Denmark1
    Denmark: 1
Table view
Foreign winners: where they are registered
Germany1
Denmark1
Imports of these goods into Netherlands, all buyers (EUR)
Imports of these goods into Netherlands, all buyers (EUR)2023: €7.3B€7.3B20232024: €4.9B€4.9B20242025: €5.3B€5.3B2025
Table view
Imports of these goods into Netherlands, all buyers (EUR)
2023€7.3B
2024€4.9B
2025€5.3B
Where the buyers are (city)
  1. Wassenaar21
    Wassenaar: 21
  2. Pijnacker19
    Pijnacker: 19
  3. Amsterdam16
    Amsterdam: 16
  4. Breda15
    Breda: 15
  5. Ridderkerk13
    Ridderkerk: 13
  6. Zaltbommel11
    Zaltbommel: 11
  7. Houten11
    Houten: 11
  8. ARNHEM11
    ARNHEM: 11
Table view
Where the buyers are (city)
Wassenaar21
Pijnacker19
Amsterdam16
Breda15
Ridderkerk13
Zaltbommel11
Houten11
ARNHEM11

Imports: Eurostat Comext, customs headings 9503, 9504, 9508 (only headings whose trade is mainly this category); all buyers, not only public ones.

Awards to companies registered in Netherlands

99.1%

Awards to companies registered in Netherlands: 99.1%

2 awards went to companies registered elsewhere.

Share of the 5 biggest winners

58.1%

Share of the 5 biggest winners: 58.1%

Of all awards; a high share means a concentrated market.

Lots with a single bid

0.9%

Lots with a single bid: 0.9%

Among 229 awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

The same category across Europe: all 30 countries compared →

Among the companies that win most often

  1. Boer Speeltoestellen B.V. h.o.d.n. BOERplay29 public contracts in total
  2. Kompan B.V.27 public contracts in total
  3. IJslander B.V.23 public contracts in total
  4. Lappset Yalp B.V.23 public contracts in total
  5. eibe Benelux B.V.19 public contracts in total

Where this industry meets in Netherlands

All trade fairs and congresses of this industry →

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Which of these 31 companies could distribute your product?

A Cresques market map of Netherlands for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.

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Questions

Who wins public contracts for games and toys; fairground amusements in Netherlands?
31 companies won 49 contract award notices for these categories from 45 public buyers in Netherlands since November 2023. The companies that win most often are Boer Speeltoestellen B.V. h.o.d.n. BOERplay, Kompan B.V., IJslander B.V., Lappset Yalp B.V., eibe Benelux B.V..
How big is the games and toys; fairground amusements market in Netherlands?
In 2025, public buyers in Netherlands awarded 110 supply contracts for games and toys; fairground amusements through award notices on TED; the 30 of them that state a value (27.3%) add up to €23.3 million, a floor rather than the full contract value. Netherlands imported €5.29 billion of goods in the customs headings matched to games and toys; fairground amusements in 2025 (Eurostat Comext, HS 9503, 9504 and 9508; all buyers, not only public ones), down 27.6% from 2023.
Where do suppliers of games and toys; fairground amusements meet buyers and distributors in Netherlands?
At trade fairs and congresses such as Piscine Global, Prowinter, Spielwarenmesse, The HFA Show, FIBO, IAAPA Expo Europe — each checked on the organiser's official website.
How do I find a distributor for games and toys; fairground amusements in Netherlands?
Create a free Cresques account and open the market map for Netherlands and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.

Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.