Clothing, footwear, luggage articles and accessories market in Sweden: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in Sweden awarded 32 supply contracts for clothing, footwear, luggage articles and accessories through award notices on TED; the 7 of them that state a value (21.9%) add up to €3.05 million, a floor rather than the full contract value.

  • Since November 2023, 49 companies have won 118 public supply contracts for clothing, footwear, luggage articles and accessories in Sweden, in 62 award notices from 43 public buyers.
  • 95.8% of these awards went to companies registered in Sweden; the most frequent foreign origin is Poland.
  • The five companies that win most often hold 42.4% of all awards.
  • 20% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in Sweden — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €106 billion in 2025, 17.6% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Clothing, footwear, luggage articles and accessories market in Sweden", https://cresques.com/markets/se/180-clothing-footwear-luggage-articles-and-accessories, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.

Winning companies
49
since November 2023
Award notices
62
on TED
Public buyers
43
hospitals, schools, agencies
Imports
—
no customs heading isolates this category

The market in numbers

Public supply contracts in Sweden: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
118
in 62 award notices
Awarded value
€3M
from 6% of awards with a published value
Winning companies
49
with at least one award
Public buyers
43
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by year2024: 505020242025: 323220252026: 36362026
Table view
Contracts awarded by year
202450
202532
202636
Awarded value by year (EUR)
Awarded value by year (EUR)2024: €0€020242025: €3M€3M20252026: €0€02026
Table view
Awarded value by year (EUR)
2024€0
2025€3M
2026€0
Who buys: contracts by buyer sector
  1. Cities, regions and central administration: 66
  2. Hospitals and health services: 24
  3. Armed forces and defence agencies: 12
  4. Police, fire services and prisons: 10
  5. Universities, schools and research: 2
  6. Culture, sport and religion: 2
  7. Urban transport operators: 1
  8. Electricity utilities: 1
Table view
Who buys: contracts by buyer sector
Cities, regions and central administration66
Hospitals and health services24
Armed forces and defence agencies12
Police, fire services and prisons10
Universities, schools and research2
Culture, sport and religion2
Urban transport operators1
Electricity utilities1
Where the buyers are (NUTS 2 region)
  1. Stockholm39
    SE11
    Stockholm: 39
  2. Västsverige35
    SE23
    Västsverige: 35
  3. Östra Mellansverige15
    SE12
    Östra Mellansverige: 15
  4. Sydsverige11
    SE22
    Sydsverige: 11
  5. Övre Norrland6
    SE33
    Övre Norrland: 6
  6. Småland med öarna5
    SE21
    Småland med öarna: 5
  7. Norra Mellansverige5
    SE31
    Norra Mellansverige: 5
  8. Mellersta Norrland2
    SE32
    Mellersta Norrland: 2
Table view
Where the buyers are (NUTS 2 region)
Stockholm39
Västsverige35
Östra Mellansverige15
Sydsverige11
Övre Norrland6
Småland med öarna5
Norra Mellansverige5
Mellersta Norrland2
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 10.2%, Medium-sized 15.3%, Small 2.5%, Micro 5.1%, SME (size not stated) 4.2%, Size not stated 62.7%Large companies: 12 (10.2%)10%Medium-sized: 18 (15.3%)15%Small: 3 (2.5%)Micro: 6 (5.1%)SME (size not stated): 5 (4.2%)Size not stated: 74 (62.7%)63%
  • Large companies
  • Medium-sized
  • Small
  • Micro
  • SME (size not stated)
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies12 · 10.2%
Medium-sized18 · 15.3%
Small3 · 2.5%
Micro6 · 5.1%
SME (size not stated)5 · 4.2%
Size not stated74 · 62.7%
Foreign winners: where they are registered
  1. Poland2
    Poland: 2
  2. Norway2
    Norway: 2
  3. Denmark1
    Denmark: 1
Table view
Foreign winners: where they are registered
Poland2
Norway2
Denmark1
Where the buyers are (city)
  1. Stockholm26
    Stockholm: 26
  2. VÄNERSBORG21
    VÄNERSBORG: 21
  3. ÖREBRO10
    ÖREBRO: 10
  4. SKURUP6
    SKURUP: 6
  5. Eksjö5
    Eksjö: 5
  6. Luleå4
    Luleå: 4
  7. Göteborg4
    Göteborg: 4
  8. BORÅS4
    BORÅS: 4
Table view
Where the buyers are (city)
Stockholm26
VÄNERSBORG21
ÖREBRO10
SKURUP6
Eksjö5
Luleå4
Göteborg4
BORÅS4

Awards to companies registered in Sweden

95.8%

Awards to companies registered in Sweden: 95.8%

5 awards went to companies registered elsewhere.

Share of the 5 biggest winners

42.4%

Share of the 5 biggest winners: 42.4%

Of all awards; a high share means a concentrated market.

Lots with a single bid

20%

Lots with a single bid: 20%

Among 70 awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

The same category across Europe: all 30 countries compared →

Among the companies that win most often

  1. Ahlsell Sverige AB104 public contracts in total
  2. Swedol AB29 public contracts in total
  3. Voky AB22 public contracts in total
  4. Taiga AB13 public contracts in total
  5. UNIFEQ Europe Sp. z o.o.16 public contracts in total

Where this industry meets in Sweden

All trade fairs and congresses of this industry →

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Which of these 49 companies could distribute your product?

A Cresques market map of Sweden for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.

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Questions

Who wins public contracts for clothing, footwear, luggage articles and accessories in Sweden?
49 companies won 62 contract award notices for these categories from 43 public buyers in Sweden since November 2023. The companies that win most often are Ahlsell Sverige AB, Swedol AB, Voky AB, Taiga AB, UNIFEQ Europe Sp. z o.o..
How big is the clothing, footwear, luggage articles and accessories market in Sweden?
In 2025, public buyers in Sweden awarded 32 supply contracts for clothing, footwear, luggage articles and accessories through award notices on TED; the 7 of them that state a value (21.9%) add up to €3.05 million, a floor rather than the full contract value.
Where do suppliers of clothing, footwear, luggage articles and accessories meet buyers and distributors in Sweden?
At trade fairs and congresses such as Techtextil, Texcare International — each checked on the organiser's official website.
How do I find a distributor for clothing, footwear, luggage articles and accessories in Sweden?
Create a free Cresques account and open the market map for Sweden and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.

Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); no import figure: Eurostat's customs headings do not isolate this category.