Printed matter and related products market in Sweden: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in Sweden awarded 71 supply contracts for printed matter and related products through award notices on TED; the 13 of them that state a value (18.3%) add up to €2.74 million, a floor rather than the full contract value.

  • Since November 2023, 75 companies have won 156 public supply contracts for printed matter and related products in Sweden, in 71 award notices from 55 public buyers.
  • 92.9% of these awards went to companies registered in Sweden; the most frequent foreign origin is Denmark.
  • The five companies that win most often hold 25% of all awards.
  • 3.8% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in Sweden — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €106 billion in 2025, 17.6% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Printed matter and related products market in Sweden", https://cresques.com/markets/se/220-printed-matter-and-related-products, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.

Winning companies
75
since November 2023
Award notices
71
on TED
Public buyers
55
hospitals, schools, agencies
Imports
—
no customs heading isolates this category

The market in numbers

Public supply contracts in Sweden: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
156
in 71 award notices
Awarded value
€3.1M
from 10% of awards with a published value
Winning companies
75
with at least one award
Public buyers
55
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by yearNov–Dec 2023: 11Nov–Dec 20232024: 333320242025: 717120252026: 51512026
Table view
Contracts awarded by year
Nov–Dec 20231
202433
202571
202651
Awarded value by year (EUR)
Awarded value by year (EUR)Nov–Dec 2023: €0€0Nov–Dec 20232024: €332.1K€332.1K20242025: €2.7M€2.7M20252026: €24.4K€24.4K2026
Table view
Awarded value by year (EUR)
Nov–Dec 2023€0
2024€332.1K
2025€2.7M
2026€24.4K
Who buys: contracts by buyer sector
  1. Cities, regions and central administration: 121
  2. Hospitals and health services: 16
  3. Universities, schools and research: 10
  4. Armed forces and defence agencies: 4
  5. Housing and community amenities: 2
  6. Water utilities: 1
  7. Social protection: 1
  8. Culture, sport and religion: 1
Table view
Who buys: contracts by buyer sector
Cities, regions and central administration121
Hospitals and health services16
Universities, schools and research10
Armed forces and defence agencies4
Housing and community amenities2
Water utilities1
Social protection1
Culture, sport and religion1
Where the buyers are (NUTS 2 region)
  1. Östra Mellansverige36
    SE12
    Östra Mellansverige: 36
  2. Norra Mellansverige27
    SE31
    Norra Mellansverige: 27
  3. Stockholm26
    SE11
    Stockholm: 26
  4. Västsverige24
    SE23
    Västsverige: 24
  5. Sydsverige17
    SE22
    Sydsverige: 17
  6. Övre Norrland11
    SE33
    Övre Norrland: 11
  7. Småland med öarna9
    SE21
    Småland med öarna: 9
  8. Mellersta Norrland5
    SE32
    Mellersta Norrland: 5
Table view
Where the buyers are (NUTS 2 region)
Östra Mellansverige36
Norra Mellansverige27
Stockholm26
Västsverige24
Sydsverige17
Övre Norrland11
Småland med öarna9
Mellersta Norrland5
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 22.4%, Medium-sized 10.9%, Small 7.7%, Micro 5.1%, SME (size not stated) 3.8%, Size not stated 50%Large companies: 35 (22.4%)22%Medium-sized: 17 (10.9%)11%Small: 12 (7.7%)Micro: 8 (5.1%)SME (size not stated): 6 (3.8%)Size not stated: 78 (50%)50%
  • Large companies
  • Medium-sized
  • Small
  • Micro
  • SME (size not stated)
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies35 · 22.4%
Medium-sized17 · 10.9%
Small12 · 7.7%
Micro8 · 5.1%
SME (size not stated)6 · 3.8%
Size not stated78 · 50%
Foreign winners: where they are registered
  1. Denmark10
    Denmark: 10
  2. Netherlands1
    Netherlands: 1
Table view
Foreign winners: where they are registered
Denmark10
Netherlands1
Where the buyers are (city)
  1. Stockholm21
    Stockholm: 21
  2. Uppsala14
    Uppsala: 14
  3. Ludvika13
    Ludvika: 13
  4. STENUNGSUND11
    STENUNGSUND: 11
  5. Mora10
    Mora: 10
  6. KÖPING8
    KÖPING: 8
  7. Malmö7
    Malmö: 7
  8. KUNGSBACKA5
    KUNGSBACKA: 5
Table view
Where the buyers are (city)
Stockholm21
Uppsala14
Ludvika13
STENUNGSUND11
Mora10
KÖPING8
Malmö7
KUNGSBACKA5

Awards to companies registered in Sweden

92.9%

Awards to companies registered in Sweden: 92.9%

11 awards went to companies registered elsewhere.

Share of the 5 biggest winners

25%

Share of the 5 biggest winners: 25%

Of all awards; a high share means a concentrated market.

Lots with a single bid

3.8%

Lots with a single bid: 3.8%

Among 132 awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

The same category across Europe: all 30 countries compared →

Among the companies that win most often

  1. Voky AB22 public contracts in total
  2. Lyreco Sverige AB40 public contracts in total
  3. OneMed Sverige AB116 public contracts in total
  4. Erasmus Antiquariaat en Boekhandel BV10 public contracts in total

Where this industry meets in Sweden

All trade fairs and congresses of this industry →

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Which of these 75 companies could distribute your product?

A Cresques market map of Sweden for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.

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Questions

Who wins public contracts for printed matter and related products in Sweden?
75 companies won 71 contract award notices for these categories from 55 public buyers in Sweden since November 2023. The companies that win most often are Voky AB, Lyreco Sverige AB, OneMed Sverige AB, Erasmus Antiquariaat en Boekhandel BV.
How big is the printed matter and related products market in Sweden?
In 2025, public buyers in Sweden awarded 71 supply contracts for printed matter and related products through award notices on TED; the 13 of them that state a value (18.3%) add up to €2.74 million, a floor rather than the full contract value.
Where do suppliers of printed matter and related products meet buyers and distributors in Sweden?
At trade fairs and congresses such as Scanpack, drupa, ICE Europe, Hispack, ALLFORPACK EMBALLAGE PARIS, FACHPACK — each checked on the organiser's official website.
How do I find a distributor for printed matter and related products in Sweden?
Create a free Cresques account and open the market map for Sweden and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.

Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); no import figure: Eurostat's customs headings do not isolate this category.