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Musical instruments, sport goods, games, toys, handicraft, art materials and accessories market in Sweden: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in Sweden awarded 15 supply contracts for musical instruments, sport goods, games, toys, handicraft, art materials and accessories through award notices on TED; the 11 of them that state a value (73.3%) add up to €1.31 million.

  • Since November 2023, 37 companies have won 99 public supply contracts for musical instruments, sport goods, games, toys, handicraft, art materials and accessories in Sweden, in 19 award notices from 17 public buyers.
  • 90.9% of these awards went to companies registered in Sweden; the most frequent foreign origin is Denmark.
  • The five companies that win most often hold 46.5% of all awards.
  • 10.1% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in Sweden — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €106 billion in 2025, 17.6% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Musical instruments, sport goods, games, toys, handicraft, art materials and accessories market in Sweden", https://cresques.com/markets/se/370-musical-instruments-sport-goods-games-toys-handicr, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.

Winning companies
37
since November 2023
Award notices
19
on TED
Public buyers
17
hospitals, schools, agencies
Imports
—
no customs heading isolates this category

The market in numbers

Public supply contracts in Sweden: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
99
in 19 award notices
Awarded value
€3.6M
from 26% of awards with a published value
Winning companies
37
with at least one award
Public buyers
17
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by year2024: 8820242025: 151520252026: 76762026
Table view
Contracts awarded by year
20248
202515
202676
Awarded value by year (EUR)
Awarded value by year (EUR)2024: €1.1M€1.1M20242025: €1.3M€1.3M20252026: €1.2M€1.2M2026
Table view
Awarded value by year (EUR)
2024€1.1M
2025€1.3M
2026€1.2M
Who buys: contracts by buyer sector
  1. Cities, regions and central administration95
    Cities, regions and central administration: 95
  2. Hospitals and health services2
    Hospitals and health services: 2
  3. Housing and community amenities2
    Housing and community amenities: 2
Table view
Who buys: contracts by buyer sector
Cities, regions and central administration95
Hospitals and health services2
Housing and community amenities2
Where the buyers are (NUTS 2 region)
  1. Västsverige30
    SE23
    Västsverige: 30
  2. Extra-Regio NUTS 227
    SEZZ
    Extra-Regio NUTS 2: 27
  3. Sydsverige16
    SE22
    Sydsverige: 16
  4. Mellersta Norrland9
    SE32
    Mellersta Norrland: 9
  5. Stockholm8
    SE11
    Stockholm: 8
  6. Östra Mellansverige4
    SE12
    Östra Mellansverige: 4
  7. Småland med öarna3
    SE21
    Småland med öarna: 3
  8. Norra Mellansverige1
    SE31
    Norra Mellansverige: 1
Table view
Where the buyers are (NUTS 2 region)
Västsverige30
Extra-Regio NUTS 227
Sydsverige16
Mellersta Norrland9
Stockholm8
Östra Mellansverige4
Småland med öarna3
Norra Mellansverige1
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 21.2%, Medium-sized 28.3%, Small 14.1%, Micro 18.2%, SME (size not stated) 2%, Size not stated 16.2%Large companies: 21 (21.2%)21%Medium-sized: 28 (28.3%)28%Small: 14 (14.1%)14%Micro: 18 (18.2%)18%SME (size not stated): 2 (2%)Size not stated: 16 (16.2%)16%
  • Large companies
  • Medium-sized
  • Small
  • Micro
  • SME (size not stated)
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies21 · 21.2%
Medium-sized28 · 28.3%
Small14 · 14.1%
Micro18 · 18.2%
SME (size not stated)2 · 2%
Size not stated16 · 16.2%
Foreign winners: where they are registered
  1. Denmark9
    Denmark: 9
Table view
Foreign winners: where they are registered
Denmark9
Where the buyers are (city)
  1. STOCKHOLM31
    STOCKHOLM: 31
  2. Göteborg29
    Göteborg: 29
  3. SKURUP13
    SKURUP: 13
  4. Östersund9
    Östersund: 9
  5. LUND3
    LUND: 3
  6. Solna3
    Solna: 3
  7. Motala2
    Motala: 2
  8. VÄXJÖ2
    VÄXJÖ: 2
Table view
Where the buyers are (city)
STOCKHOLM31
Göteborg29
SKURUP13
Östersund9
LUND3
Solna3
Motala2
VÄXJÖ2

Awards to companies registered in Sweden

90.9%

Awards to companies registered in Sweden: 90.9%

9 awards went to companies registered elsewhere.

Share of the 5 biggest winners

46.5%

Share of the 5 biggest winners: 46.5%

Of all awards; a high share means a concentrated market.

Lots with a single bid

10.1%

Lots with a single bid: 10.1%

Among 89 awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

The same category across Europe: all 30 countries compared →

Among the companies that win most often

  1. Lekolar AB27 public contracts in total
  2. Lyreco Sverige AB40 public contracts in total
  3. ABA Skol AB17 public contracts in total
  4. Unisport Sverige AB10 public contracts in total
  5. Individual Computer Applications Göteborg AB13 public contracts in total

Where this industry meets in Sweden

All trade fairs and congresses of this industry →

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Which of these 37 companies could distribute your product?

A Cresques market map of Sweden for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.

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Questions

Who wins public contracts for musical instruments, sport goods, games, toys, handicraft, art materials and accessories in Sweden?
37 companies won 19 contract award notices for these categories from 17 public buyers in Sweden since November 2023. The companies that win most often are Lekolar AB, Lyreco Sverige AB, ABA Skol AB, Unisport Sverige AB, Individual Computer Applications Göteborg AB.
How big is the musical instruments, sport goods, games, toys, handicraft, art materials and accessories market in Sweden?
In 2025, public buyers in Sweden awarded 15 supply contracts for musical instruments, sport goods, games, toys, handicraft, art materials and accessories through award notices on TED; the 11 of them that state a value (73.3%) add up to €1.31 million.
Where do suppliers of musical instruments, sport goods, games, toys, handicraft, art materials and accessories meet buyers and distributors in Sweden?
At trade fairs and congresses such as Piscine Global, Prowinter, Spielwarenmesse, The HFA Show, FIBO, IAAPA Expo Europe — each checked on the organiser's official website.
How do I find a distributor for musical instruments, sport goods, games, toys, handicraft, art materials and accessories in Sweden?
Create a free Cresques account and open the market map for Sweden and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.

Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); no import figure: Eurostat's customs headings do not isolate this category.