Musical instruments, sport goods, games, toys, handicraft, art materials and accessories market in Europe: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in 30 European countries awarded 155 supply contracts for musical instruments, sport goods, games, toys, handicraft, art materials and accessories through award notices on TED; the 59 of them that state a value (38.1%) add up to €8.06 million, a floor rather than the full contract value.
- Since November 2023, 230 companies have won 477 public supply contracts for musical instruments, sport goods, games, toys, handicraft, art materials and accessories in 30 European countries, in 185 award notices from 145 public buyers.
- 6.1% of these awards went to a company registered in a different country from the buyer; the most frequent foreign origin is Italy.
- The five companies that win most often hold 17% of all awards across Europe.
- 18.1% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in the EU-27 — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €2.93 trillion in 2025, 15.5% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Musical instruments, sport goods, games, toys, handicraft, art materials and accessories market in Europe", https://cresques.com/markets/europe/370-musical-instruments-sport-goods-games-toys-handicr, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
CPV group 370 across the EU, Norway, Iceland and Liechtenstein: how much public buyers award, who wins, where from, and how the market splits by country.
The market in numbers
Public supply contracts in Europe: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 477
- in 185 award notices
- Awarded value
- €31.1M
- from 36% of awards with a published value
- Winning companies
- 230
- with at least one award
- Public buyers
- 145
- hospitals, cities, agencies
Table view
| Nov–Dec 2023 | 9 |
| 2024 | 83 |
| 2025 | 155 |
| 2026 | 230 |
Table view
| Nov–Dec 2023 | €1M |
| 2024 | €6.6M |
| 2025 | €8.1M |
| 2026 | €15.4M |
Table view
| Cities, regions and central administration | 262 |
| Universities, schools and research | 144 |
| Housing and community amenities | 23 |
| Hospitals and health services | 16 |
| Armed forces and defence agencies | 14 |
| Culture, sport and religion | 12 |
| Economic affairs | 4 |
| Police, fire services and prisons | 2 |
- Sweden9937 companies
- Ireland9729 companies
- Finland6836 companies
- Spain4125 companies
- France2311 companies
- Romania1812 companies
- Germany1815 companies
- Poland1710 companies
- Norway176 companies
- Denmark1711 companies
Table view
| Sweden | 99 |
| Ireland | 97 |
| Finland | 68 |
| Spain | 41 |
| France | 23 |
| Romania | 18 |
| Germany | 18 |
| Poland | 17 |
| Norway | 17 |
| Denmark | 17 |
- Large companies
- Medium-sized
- Small
- Micro
- SME (size not stated)
- Size not stated
Table view
| Large companies | 50 · 10.5% |
| Medium-sized | 63 · 13.2% |
| Small | 101 · 21.2% |
| Micro | 50 · 10.5% |
| SME (size not stated) | 84 · 17.6% |
| Size not stated | 129 · 27% |
- Italy10
- Denmark10
- United Kingdom5
- Austria1
- Switzerland1
- MAR1
Table view
| Italy | 10 |
| Denmark | 10 |
| United Kingdom | 5 |
| Austria | 1 |
| Switzerland | 1 |
| MAR | 1 |
Awards to companies registered in the buyer's own country
93.9%
29 awards went to companies registered elsewhere.
Share of the 5 biggest winners
17%
Of all awards; a high share means a concentrated market.
Lots with a single bid
18.1%
Among 421 awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
Country pages
Countries with fewer than 25 winning companies in this group have no separate page; their awards are counted above.
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Pick a country and see who wins there
A Cresques market map for one country and this category shows the companies that win these contracts there: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Choose a country for this category — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
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Questions
- How big is the musical instruments, sport goods, games, toys, handicraft, art materials and accessories market in Europe?
- In 2025, public buyers in 30 European countries awarded 155 supply contracts for musical instruments, sport goods, games, toys, handicraft, art materials and accessories through award notices on TED; the 59 of them that state a value (38.1%) add up to €8.06 million, a floor rather than the full contract value.
- How many public contracts for musical instruments, sport goods, games, toys, handicraft, art materials and accessories are awarded in Europe?
- Since November 2023 public buyers in 30 European countries awarded 477 supply contracts for musical instruments, sport goods, games, toys, handicraft, art materials and accessories in 185 TED award notices; the 171 awards with a published value add up to €31.1M.
- Which countries buy the most musical instruments, sport goods, games, toys, handicraft, art materials and accessories through public tenders?
- Sweden (99 awards), Ireland (97 awards), Finland (68 awards) lead; 230 companies won at least one award across Europe.
- How often do foreign suppliers win musical instruments, sport goods, games, toys, handicraft, art materials and accessories contracts?
- 6.1% of the awards went to a company registered in another country than the buyer; the most frequent foreign origin is Italy.
Source: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023; processed by Cresques. Numbers updated 2026-11-13.