Learn
What a first B2B contact may look like in each country: e-mail, phone, letter, LinkedIn — and the rules behind it.
5 guides · Last updated 29 October 2026
Lawful outreachUnsolicited advertising e-mail to a German company is unlawful without prior express consent (§7(2) no. 2 UWG). Use a letter, a justified call or a fair.
Lawful outreachYes, with conditions: CNIL allows B2B e-mail on legitimate interest if it fits the recipient's role, names the sender and offers an easy opt-out.
Lawful outreachItaly, the Netherlands and Denmark require prior consent for marketing e-mail even to companies; Sweden allows e-mail to companies with a working opt-out.
Lawful outreachYou may e-mail a UK or Irish company without consent if you identify yourself, give a working opt-out and stop when told; UK sole traders need consent.
Lawful outreachEvery first contact with an EU distributor must meet five rules: lawful basis, data-source notice, the national e-mail rule, the right to object, and records.
Create an account, add your first market and see who already sells your category there.
Get started