Medical equipments, pharmaceuticals and personal care products market in Germany: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in Germany awarded 629 supply contracts for medical equipments, pharmaceuticals and personal care products through award notices on TED; the 25 of them that state a value (4%) add up to €15.7 million, a floor rather than the full contract value.
- Since November 2023, 375 companies have won 1,828 public supply contracts for medical equipments, pharmaceuticals and personal care products in Germany, in 280 award notices from 131 public buyers.
- 97.1% of these awards went to companies registered in Germany; the most frequent foreign origin is Austria.
- The five companies that win most often hold 19% of all awards.
- 14.4% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in Germany — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €864 billion in 2025, 19.1% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
General government spending on goods, services and investment for health in Germany came to €293 billion in 2024 (Eurostat, COFOG). How much of it reaches suppliers through tenders depends on how the country organises the sector — for example whether statutory health insurance is classified in government.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Medical equipments, pharmaceuticals and personal care products market in Germany", https://cresques.com/markets/de/330-medical-equipments-pharmaceuticals-and-personal-ca, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
- Winning companies
- 375
- since November 2023
- Award notices
- 280
- on TED
- Public buyers
- 131
- hospitals, schools, agencies
- Imports
- —
- no customs heading isolates this category
The market in numbers
Public supply contracts in Germany: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 1.8K
- in 280 award notices
- Awarded value
- €49.3M
- from 4% of awards with a published value
- Winning companies
- 375
- with at least one award
- Public buyers
- 131
- hospitals, cities, agencies
Table view
| Nov–Dec 2023 | 4 |
| 2024 | 648 |
| 2025 | 629 |
| 2026 | 547 |
Table view
| Nov–Dec 2023 | €1M |
| 2024 | €8.8M |
| 2025 | €15.7M |
| 2026 | €23.7M |
- Other1
Table view
| Hospitals and health services | 1,353 |
| Armed forces and defence agencies | 314 |
| Cities, regions and central administration | 89 |
| Universities, schools and research | 33 |
| Police, fire services and prisons | 31 |
| Social protection | 5 |
| Railway operators | 1 |
| Environment and waste | 1 |
| Other | 1 |
- Münster775DEA3
- Tübingen454DE14
- Koblenz197DEB1
- Köln140DEA2
- Darmstadt28DE71
- Düsseldorf28DEA1
- Rheinhessen-Pfalz25DEB3
- Chemnitz24DED4
Table view
| Münster | 775 |
| Tübingen | 454 |
| Koblenz | 197 |
| Köln | 140 |
| Darmstadt | 28 |
| Düsseldorf | 28 |
| Rheinhessen-Pfalz | 25 |
| Chemnitz | 24 |
- Large companies
- Medium-sized
- Small
- Micro
Table view
| Large companies | 1,133 · 62% |
| Medium-sized | 453 · 24.8% |
| Small | 203 · 11.1% |
| Micro | 39 · 2.1% |
- Austria35
- Luxembourg7
- Netherlands3
- Switzerland2
- Czechia1
- United Kingdom1
Table view
| Austria | 35 |
| Luxembourg | 7 |
| Netherlands | 3 |
| Switzerland | 2 |
| Czechia | 1 |
| United Kingdom | 1 |
- Münster771
- Ulm453
- Koblenz197
- Bonn124
- Mainz24
- Chemnitz23
- Berlin19
- Eschborn17
Table view
| Münster | 771 |
| Ulm | 453 |
| Koblenz | 197 |
| Bonn | 124 |
| Mainz | 24 |
| Chemnitz | 23 |
| Berlin | 19 |
| Eschborn | 17 |
Awards to companies registered in Germany
97.1%
53 awards went to companies registered elsewhere.
Share of the 5 biggest winners
19%
Of all awards; a high share means a concentrated market.
Lots with a single bid
14.4%
Among 1.8K awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
The same category across Europe: all 30 countries compared →
Among the companies that win most often
- B. Braun Deutschland GmbH & Co. KG64 public contracts in total
- Medtronic GmbH33 public contracts in total
- Paul Hartmann AG35 public contracts in total
- Becton Dickinson GmbH41 public contracts in total
- Medline International Germany GmbH27 public contracts in total
Where this industry meets in Germany
- COMPAMEDTrade fair · Düsseldorf, Germany
- MEDICATrade fair · Düsseldorf, Germany
- DMEATrade fair · Munich, Germany
- MedtecLIVETrade fair · Stuttgart, Germany
- 26. Kongress der DIVICongress · Hamburg, Germany
- LINC – Leipzig Interventional CourseCongress · Leipzig, Germany
Watch this market
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Which of these 375 companies could distribute your product?
A Cresques market map of Germany for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Open this market map — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
After sign-in the new-market form opens with Germany and Medical equipments, pharmaceuticals and personal care products filled in.
No account yet? Ask for a free preview.
One page by e-mail within one working day: three distributors that already win public contracts for this kind of product in the country you choose, each one checked (is it a distributor, or a manufacturer's own sales company?), with its contract record, and the price of the full shortlist. If we can find fewer than three, the reply says so.
Read how to enter the Germany market.
Questions
- Who wins public contracts for medical equipments, pharmaceuticals and personal care products in Germany?
- 375 companies won 280 contract award notices for these categories from 131 public buyers in Germany since November 2023. The companies that win most often are B. Braun Deutschland GmbH & Co. KG, Medtronic GmbH, Paul Hartmann AG, Becton Dickinson GmbH, Medline International Germany GmbH.
- How big is the medical equipments, pharmaceuticals and personal care products market in Germany?
- In 2025, public buyers in Germany awarded 629 supply contracts for medical equipments, pharmaceuticals and personal care products through award notices on TED; the 25 of them that state a value (4%) add up to €15.7 million, a floor rather than the full contract value.
- Where do suppliers of medical equipments, pharmaceuticals and personal care products meet buyers and distributors in Germany?
- At trade fairs and congresses such as COMPAMED, MEDICA, DMEA, MedtecLIVE, 26. Kongress der DIVI, LINC – Leipzig Interventional Course — each checked on the organiser's official website.
- How do I find a distributor for medical equipments, pharmaceuticals and personal care products in Germany?
- Create a free Cresques account and open the market map for Germany and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.
Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); no import figure: Eurostat's customs headings do not isolate this category.