Entertainment services market in Europe: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in 30 European countries awarded 35 supply contracts for entertainment services through award notices on TED; the 25 of them that state a value (71.4%) add up to €9.65 million.

  • Since November 2023, 107 companies have won 128 public supply contracts for entertainment services in 30 European countries, in 88 award notices from 69 public buyers.
  • 7.8% of these awards went to a company registered in a different country from the buyer; the most frequent foreign origin is United States.
  • The five companies that win most often hold 16.4% of all awards across Europe.
  • 37.9% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in the EU-27 — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €2.93 trillion in 2025, 15.5% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Entertainment services market in Europe", https://cresques.com/markets/europe/923-entertainment-services, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.

CPV group 923 across the EU, Norway, Iceland and Liechtenstein: how much public buyers award, who wins, where from, and how the market splits by country.

The market in numbers

Public supply contracts in Europe: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
128
in 88 award notices
Awarded value
€31.4M
from 60% of awards with a published value
Winning companies
107
with at least one award
Public buyers
69
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by yearNov–Dec 2023: 88Nov–Dec 20232024: 343420242025: 353520252026: 51512026
Table view
Contracts awarded by year
Nov–Dec 20238
202434
202535
202651
Awarded value by year (EUR)
Awarded value by year (EUR)Nov–Dec 2023: €612K€612KNov–Dec 20232024: €8.2M€8.2M20242025: €9.7M€9.7M20252026: €13M€13M2026
Table view
Awarded value by year (EUR)
Nov–Dec 2023€612K
2024€8.2M
2025€9.7M
2026€13M
Who buys: contracts by buyer sector
  1. Cities, regions and central administration: 82
  2. Culture, sport and religion: 21
  3. Urban transport operators: 12
  4. Universities, schools and research: 8
  5. Hospitals and health services: 3
  6. Airports: 1
  7. Social protection: 1
Table view
Who buys: contracts by buyer sector
Cities, regions and central administration82
Culture, sport and religion21
Urban transport operators12
Universities, schools and research8
Hospitals and health services3
Airports1
Social protection1
Contracts by buyer country
  1. 40 companies
    Spain: 52
  2. France18
    16 companies
    France: 18
  3. Sweden18
    12 companies
    Sweden: 18
  4. Poland12
    12 companies
    Poland: 12
  5. Belgium7
    7 companies
    Belgium: 7
  6. Germany6
    5 companies
    Germany: 6
  7. Ireland4
    4 companies
    Ireland: 4
  8. Czechia3
    3 companies
    Czechia: 3
  9. Austria2
    2 companies
    Austria: 2
  10. Greece2
    2 companies
    Greece: 2
Table view
Contracts by buyer country
Spain52
France18
Sweden18
Poland12
Belgium7
Germany6
Ireland4
Czechia3
Austria2
Greece2
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 41.4%, Medium-sized 3.1%, Small 6.3%, Micro 4.7%, SME (size not stated) 25.8%, Size not stated 18.8%Large companies: 53 (41.4%)41%Medium-sized: 4 (3.1%)Small: 8 (6.3%)Micro: 6 (4.7%)SME (size not stated): 33 (25.8%)26%Size not stated: 24 (18.8%)19%
  • Large companies
  • Medium-sized
  • Small
  • Micro
  • SME (size not stated)
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies53 · 41.4%
Medium-sized4 · 3.1%
Small8 · 6.3%
Micro6 · 4.7%
SME (size not stated)33 · 25.8%
Size not stated24 · 18.8%
Foreign winners: where they are registered
  1. United States3
    United States: 3
  2. United Kingdom2
    United Kingdom: 2
  3. Canada1
    Canada: 1
  4. Denmark1
    Denmark: 1
  5. France1
    France: 1
  6. MAR1
    MAR: 1
Table view
Foreign winners: where they are registered
United States3
United Kingdom2
Canada1
Denmark1
France1
MAR1

Awards to companies registered in the buyer's own country

92.2%

Awards to companies registered in the buyer's own country: 92.2%

10 awards went to companies registered elsewhere.

Share of the 5 biggest winners

16.4%

Share of the 5 biggest winners: 16.4%

Of all awards; a high share means a concentrated market.

Lots with a single bid

37.9%

Lots with a single bid: 37.9%

Among 124 awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

Country pages

Countries with fewer than 25 winning companies in this group have no separate page; their awards are counted above.

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Questions

How big is the entertainment services market in Europe?
In 2025, public buyers in 30 European countries awarded 35 supply contracts for entertainment services through award notices on TED; the 25 of them that state a value (71.4%) add up to €9.65 million.
How many public contracts for entertainment services are awarded in Europe?
Since November 2023 public buyers in 30 European countries awarded 128 supply contracts for entertainment services in 88 TED award notices; the 77 awards with a published value add up to €31.4M.
Which countries buy the most entertainment services through public tenders?
Spain (52 awards), France (18 awards), Sweden (18 awards) lead; 107 companies won at least one award across Europe.
How often do foreign suppliers win entertainment services contracts?
7.8% of the awards went to a company registered in another country than the buyer; the most frequent foreign origin is United States.

Source: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023; processed by Cresques. Numbers updated 2026-11-13.