Games and toys; fairground amusements market in Poland: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in Poland awarded 35 supply contracts for games and toys; fairground amusements through award notices on TED; the 35 of them that state a value (100%) add up to €9.91 million. Poland imported €3.35 billion of goods in the customs headings matched to games and toys; fairground amusements in 2025 (Eurostat Comext, HS 9503, 9504 and 9508; all buyers, not only public ones), up 22.8% from 2023.

  • Since November 2023, 42 companies have won 87 public supply contracts for games and toys; fairground amusements in Poland, in 50 award notices from 35 public buyers.
  • 98.9% of these awards went to companies registered in Poland; the most frequent foreign origin is Sweden.
  • The five companies that win most often hold 48.3% of all awards.
  • 10.6% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in Poland — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €133 billion in 2025, 14.4% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Games and toys; fairground amusements market in Poland", https://cresques.com/markets/pl/375-games-and-toys-fairground-amusements, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.

Winning companies
42
since November 2023
Award notices
50
on TED
Public buyers
35
hospitals, schools, agencies
Imports 2025
€3.3B
all buyers, Eurostat

The market in numbers

Public supply contracts in Poland: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
87
in 50 award notices
Awarded value
€12.6M
from 100% of awards with a published value
Winning companies
42
with at least one award
Public buyers
35
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by year2024: 8820242025: 353520252026: 44442026
Table view
Contracts awarded by year
20248
202535
202644
Awarded value by year (EUR)
Awarded value by year (EUR)2024: €189.1K€189.1K20242025: €9.9M€9.9M20252026: €2.5M€2.5M2026
Table view
Awarded value by year (EUR)
2024€189.1K
2025€9.9M
2026€2.5M
Who buys: contracts by buyer sector
  1. Cities, regions and central administration: 47
  2. Economic affairs: 20
  3. Universities, schools and research: 8
  4. Housing and community amenities: 5
  5. Police, fire services and prisons: 3
  6. Hospitals and health services: 2
  7. Armed forces and defence agencies: 2
Table view
Who buys: contracts by buyer sector
Cities, regions and central administration47
Economic affairs20
Universities, schools and research8
Housing and community amenities5
Police, fire services and prisons3
Hospitals and health services2
Armed forces and defence agencies2
Where the buyers are (NUTS 2 region)
  1. Warszawski stołeczny39
    PL91
    Warszawski stołeczny: 39
  2. Podkarpackie12
    PL82
    Podkarpackie: 12
  3. Kujawsko-pomorskie9
    PL61
    Kujawsko-pomorskie: 9
  4. Podlaskie5
    PL84
    Podlaskie: 5
  5. Pomorskie5
    PL63
    Pomorskie: 5
  6. Dolnośląskie5
    PL51
    Dolnośląskie: 5
  7. Śląskie4
    PL22
    Śląskie: 4
  8. Małopolskie4
    PL21
    Małopolskie: 4
Table view
Where the buyers are (NUTS 2 region)
Warszawski stołeczny39
Podkarpackie12
Kujawsko-pomorskie9
Podlaskie5
Pomorskie5
Dolnośląskie5
Śląskie4
Małopolskie4
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 9.2%, Medium-sized 10.3%, Small 34.5%, Micro 24.1%, SME (size not stated) 10.3%, Size not stated 11.5%Large companies: 8 (9.2%)Medium-sized: 9 (10.3%)10%Small: 30 (34.5%)34%Micro: 21 (24.1%)24%SME (size not stated): 9 (10.3%)10%Size not stated: 10 (11.5%)11%
  • Large companies
  • Medium-sized
  • Small
  • Micro
  • SME (size not stated)
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies8 · 9.2%
Medium-sized9 · 10.3%
Small30 · 34.5%
Micro21 · 24.1%
SME (size not stated)9 · 10.3%
Size not stated10 · 11.5%
Foreign winners: where they are registered
  1. Sweden1
    Sweden: 1
Table view
Foreign winners: where they are registered
Sweden1
Imports of these goods into Poland, all buyers (EUR)
Imports of these goods into Poland, all buyers (EUR)2023: €2.7B€2.7B20232024: €2.3B€2.3B20242025: €3.3B€3.3B2025
Table view
Imports of these goods into Poland, all buyers (EUR)
2023€2.7B
2024€2.3B
2025€3.3B
Where the buyers are (city)
  1. Warszawa39
    Warszawa: 39
  2. Rzeszów8
    Rzeszów: 8
  3. Toruń5
    Toruń: 5
  4. Wrocław5
    Wrocław: 5
  5. Tarnowskie Góry3
    Tarnowskie Góry: 3
  6. Białystok2
    Białystok: 2
  7. Gdańsk2
    Gdańsk: 2
  8. Gołcza2
    Gołcza: 2
Table view
Where the buyers are (city)
Warszawa39
Rzeszów8
Toruń5
Wrocław5
Tarnowskie Góry3
Białystok2
Gdańsk2
Gołcza2

Imports: Eurostat Comext, customs headings 9503, 9504, 9508 (only headings whose trade is mainly this category); all buyers, not only public ones.

Awards to companies registered in Poland

98.9%

Awards to companies registered in Poland: 98.9%

1 awards went to companies registered elsewhere.

Share of the 5 biggest winners

48.3%

Share of the 5 biggest winners: 48.3%

Of all awards; a high share means a concentrated market.

Lots with a single bid

10.6%

Lots with a single bid: 10.6%

Among 85 awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

The same category across Europe: all 30 countries compared →

Among the companies that win most often

  1. Moje Bambino Sp. z o.o.58 public contracts in total
  2. Agencja Reklamowa Cieślik-Studio L Sp.j.48 public contracts in total
  3. New Life Property Sp. z o.o.11 public contracts in total
  4. MEDIA CHECK POINT Sp. z o. o.54 public contracts in total
  5. LOGAN SP. z o.o.13 public contracts in total

Where this industry meets in Poland

All trade fairs and congresses of this industry →

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Which of these 42 companies could distribute your product?

A Cresques market map of Poland for this category shows the companies that win these contracts: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.

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Questions

Who wins public contracts for games and toys; fairground amusements in Poland?
42 companies won 50 contract award notices for these categories from 35 public buyers in Poland since November 2023. The companies that win most often are Moje Bambino Sp. z o.o., Agencja Reklamowa Cieślik-Studio L Sp.j., New Life Property Sp. z o.o., MEDIA CHECK POINT Sp. z o. o., LOGAN SP. z o.o..
How big is the games and toys; fairground amusements market in Poland?
In 2025, public buyers in Poland awarded 35 supply contracts for games and toys; fairground amusements through award notices on TED; the 35 of them that state a value (100%) add up to €9.91 million. Poland imported €3.35 billion of goods in the customs headings matched to games and toys; fairground amusements in 2025 (Eurostat Comext, HS 9503, 9504 and 9508; all buyers, not only public ones), up 22.8% from 2023.
Where do suppliers of games and toys; fairground amusements meet buyers and distributors in Poland?
At trade fairs and congresses such as Piscine Global, Prowinter, Spielwarenmesse, The HFA Show, FIBO, IAAPA Expo Europe — each checked on the organiser's official website.
How do I find a distributor for games and toys; fairground amusements in Poland?
Create a free Cresques account and open the market map for Poland and this category. It shows the companies that win public contracts there, how often, for how many buyers and for how much: the first 5 on the Free plan, every company on a paid plan. Where the data exists, the map also shows wholesalers from the business register, import figures and the industry's trade fairs.

Sources: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023, processed by Cresques (one award per procedure and lot); imports: Eurostat, international trade in goods (Comext), © European Union — only the customs headings whose trade is mainly this category, chosen by Cresques.