Jewellery, watches and related articles market in Europe: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in 30 European countries awarded 264 supply contracts for jewellery, watches and related articles through award notices on TED; the 146 of them that state a value (55.3%) add up to €134 million. EU countries together imported €31.2 billion of goods in the customs headings matched to jewellery, watches and related articles in 2025 (Eurostat Comext, HS 7113, 9102, 9101, 7117, 9113 and 3 more headings; sum of national imports, trade between EU countries included; all buyers, not only public ones), up 15% from 2023.
- Since November 2023, 345 companies have won 752 public supply contracts for jewellery, watches and related articles in 30 European countries, in 466 award notices from 329 public buyers.
- 8.6% of these awards went to a company registered in a different country from the buyer; the most frequent foreign origin is Estonia.
- The five companies that win most often hold 11.7% of all awards across Europe.
- 19.7% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in the EU-27 — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €2.93 trillion in 2025, 15.5% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Jewellery, watches and related articles market in Europe", https://cresques.com/markets/europe/185-jewellery-watches-and-related-articles, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
CPV group 185 across the EU, Norway, Iceland and Liechtenstein: how much public buyers award, who wins, where from, and how the market splits by country.
The market in numbers
Public supply contracts in Europe: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 752
- in 466 award notices
- Awarded value
- €253.9M
- from 48% of awards with a published value
- Winning companies
- 345
- with at least one award
- Public buyers
- 329
- hospitals, cities, agencies
Table view
| Nov–Dec 2023 | 5 |
| 2024 | 221 |
| 2025 | 264 |
| 2026 | 262 |
Table view
| Nov–Dec 2023 | €2M |
| 2024 | €64.2M |
| 2025 | €133.7M |
| 2026 | €53.9M |
- Other32
Table view
| Cities, regions and central administration | 258 |
| Armed forces and defence agencies | 91 |
| Police, fire services and prisons | 89 |
| Universities, schools and research | 77 |
| Economic affairs | 75 |
| Hospitals and health services | 56 |
| Culture, sport and religion | 49 |
| Social protection | 25 |
| Other | 32 |
- Netherlands10630 companies
- France9449 companies
- Sweden9146 companies
- Romania5812 companies
- Spain4323 companies
- Poland4121 companies
- Germany3818 companies
- Estonia3418 companies
- Lithuania3011 companies
- Czechia2720 companies
Table view
| Netherlands | 106 |
| France | 94 |
| Sweden | 91 |
| Romania | 58 |
| Spain | 43 |
| Poland | 41 |
| Germany | 38 |
| Estonia | 34 |
| Lithuania | 30 |
| Czechia | 27 |
- Large companies
- Medium-sized
- Small
- Micro
- SME (size not stated)
- Size not stated
Table view
| Large companies | 109 · 14.5% |
| Medium-sized | 94 · 12.5% |
| Small | 133 · 17.7% |
| Micro | 52 · 6.9% |
| SME (size not stated) | 153 · 20.3% |
| Size not stated | 211 · 28.1% |
- Estonia12
- Denmark9
- Netherlands7
- Lithuania7
- Portugal4
- France3
Table view
| Estonia | 12 |
| Denmark | 9 |
| Netherlands | 7 |
| Lithuania | 7 |
| Portugal | 4 |
| France | 3 |
Table view
| 2023 | €27B |
| 2024 | €29B |
| 2025 | €31B |
Imports: Eurostat Comext, customs headings 7113, 9102, 9101, 7117, 9113, 7116, 7114, 9111 (only headings whose trade is mainly this category); all buyers, not only public ones.
Awards to companies registered in the buyer's own country
91.4%
65 awards went to companies registered elsewhere.
Share of the 5 biggest winners
11.7%
Of all awards; a high share means a concentrated market.
Lots with a single bid
19.7%
Among 674 awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
Companies winning most often across Europe
- 1.Keiretsu Europe B.V.Netherlands · 16 notices
- 2.PIMM Solutions B.V.Netherlands · 15 notices
- 3.More Than Gifts B.V.Netherlands · 12 notices
- 4.Sporrong Eesti OÜEstonia · 11 notices
Companies with a public page whose main category is this group, by award notices; a market map in Cresques covers one country and, on paid plans, lists every winner there.
Country pages
Countries with fewer than 25 winning companies in this group have no separate page; their awards are counted above.
Watch this market
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Pick a country and see who wins there
A Cresques market map for one country and this category shows the companies that win these contracts there: how often, for how many buyers and for how much, and whether the leading ones are distributors or manufacturers.
Choose a country for this category — freeFree account, no card: one market map, showing the first 5 companies with their contract awards. Paid plans show every company.
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Questions
- How big is the jewellery, watches and related articles market in Europe?
- In 2025, public buyers in 30 European countries awarded 264 supply contracts for jewellery, watches and related articles through award notices on TED; the 146 of them that state a value (55.3%) add up to €134 million. EU countries together imported €31.2 billion of goods in the customs headings matched to jewellery, watches and related articles in 2025 (Eurostat Comext, HS 7113, 9102, 9101, 7117, 9113 and 3 more headings; sum of national imports, trade between EU countries included; all buyers, not only public ones), up 15% from 2023.
- How many public contracts for jewellery, watches and related articles are awarded in Europe?
- Since November 2023 public buyers in 30 European countries awarded 752 supply contracts for jewellery, watches and related articles in 466 TED award notices; the 361 awards with a published value add up to €253.9M.
- Which countries buy the most jewellery, watches and related articles through public tenders?
- Netherlands (106 awards), France (94 awards), Sweden (91 awards) lead; 345 companies won at least one award across Europe.
- How often do foreign suppliers win jewellery, watches and related articles contracts?
- 8.6% of the awards went to a company registered in another country than the buyer; the most frequent foreign origin is Estonia.
Source: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023; processed by Cresques. Numbers updated 2026-11-13.