Footwear market in Europe: size, suppliers and public contracts

Market size and key facts

In 2025, public buyers in 30 European countries awarded 1,106 supply contracts for footwear through award notices on TED; the 688 of them that state a value (62.2%) add up to €604 million. EU countries together imported €69 billion of goods in the customs headings matched to footwear in 2025 (Eurostat Comext, HS 6403, 6404, 6402, 6406, 6405 and 6401; sum of national imports, trade between EU countries included; all buyers, not only public ones), up 7.1% from 2023.

  • Since November 2023, 892 companies have won 2,843 public supply contracts for footwear in 30 European countries, in 1,278 award notices from 778 public buyers.
  • 2% of these awards went to a company registered in a different country from the buyer; the most frequent foreign origin is Germany.
  • The five companies that win most often hold 14.9% of all awards across Europe.
  • 29% of the awards whose notice states the number of tenders received a single bid.

In proportion

All public purchasing in the EU-27 — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €2.93 trillion in 2025, 15.5% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.

Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.

Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)

How to cite: Cresques, "Footwear market in Europe", https://cresques.com/markets/europe/188-footwear, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.

CPV group 188 across the EU, Norway, Iceland and Liechtenstein: how much public buyers award, who wins, where from, and how the market splits by country.

The market in numbers

Public supply contracts in Europe: award notices published on TED from 2023-11 to 2026-11, by publication year.

Contracts awarded
2.8K
in 1.3K award notices
Awarded value
€1.1B
from 64% of awards with a published value
Winning companies
892
with at least one award
Public buyers
778
hospitals, cities, agencies
Contracts awarded by year
Contracts awarded by yearNov–Dec 2023: 2424Nov–Dec 20232024: 83983920242025: 1,1061,10620252026: 8748742026
Table view
Contracts awarded by year
Nov–Dec 202324
2024839
20251,106
2026874
Awarded value by year (EUR)
Awarded value by year (EUR)Nov–Dec 2023: €2.9M€2.9MNov–Dec 20232024: €134.5M€134.5M20242025: €604.5M€604.5M20252026: €400.4M€400.4M2026
Table view
Awarded value by year (EUR)
Nov–Dec 2023€2.9M
2024€134.5M
2025€604.5M
2026€400.4M
Who buys: contracts by buyer sector
  1. Cities, regions and central administration: 1,180
  2. Armed forces and defence agencies: 437
  3. Police, fire services and prisons: 432
  4. Hospitals and health services: 275
  5. Universities, schools and research: 113
  6. Environment and waste: 89
  7. Economic affairs: 83
  8. Electricity utilities: 37
  9. Other197
    Other: 197
Table view
Who buys: contracts by buyer sector
Cities, regions and central administration1,180
Armed forces and defence agencies437
Police, fire services and prisons432
Hospitals and health services275
Universities, schools and research113
Environment and waste89
Economic affairs83
Electricity utilities37
Other197
Contracts by buyer country
  1. 191 companies
    Spain: 491
  2. 187 companies
    France: 469
  3. 32 companies
    Romania: 419
  4. 72 companies
    Poland: 319
  5. Croatia155
    24 companies
    Croatia: 155
  6. 53 companies
    Germany: 155
  7. 45 companies
    Czechia: 132
  8. Bulgaria86
    20 companies
    Bulgaria: 86
  9. Slovakia67
    19 companies
    Slovakia: 67
  10. Slovenia55
    16 companies
    Slovenia: 55
Table view
Contracts by buyer country
Spain491
France469
Romania419
Poland319
Croatia155
Germany155
Czechia132
Bulgaria86
Slovakia67
Slovenia55
Who wins, by company size as declared in the notice
Who wins, by company size as declared in the notice: Large companies 15.7%, Medium-sized 15.7%, Small 13.2%, Micro 3.1%, SME (size not stated) 32.9%, Size not stated 19.5%Large companies: 445 (15.7%)16%Medium-sized: 446 (15.7%)16%Small: 376 (13.2%)13%Micro: 88 (3.1%)SME (size not stated): 934 (32.9%)33%Size not stated: 554 (19.5%)19%
  • Large companies
  • Medium-sized
  • Small
  • Micro
  • SME (size not stated)
  • Size not stated
Table view
Who wins, by company size as declared in the notice
Large companies445 · 15.7%
Medium-sized446 · 15.7%
Small376 · 13.2%
Micro88 · 3.1%
SME (size not stated)934 · 32.9%
Size not stated554 · 19.5%
Foreign winners: where they are registered
  1. Germany21
    Germany: 21
  2. Slovakia10
    Slovakia: 10
  3. GRD4
    GRD: 4
  4. Czechia3
    Czechia: 3
  5. Spain3
    Spain: 3
  6. France2
    France: 2
Table view
Foreign winners: where they are registered
Germany21
Slovakia10
GRD4
Czechia3
Spain3
France2
Imports of these goods into the EU 27, all buyers (EUR)
Imports of these goods into the EU 27, all buyers (EUR)2023: €64B€64B20232024: €65B€65B20242025: €69B€69B2025
Table view
Imports of these goods into the EU 27, all buyers (EUR)
2023€64B
2024€65B
2025€69B

Imports: Eurostat Comext, customs headings 6403, 6404, 6402, 6406, 6405, 6401 (only headings whose trade is mainly this category); all buyers, not only public ones.

Awards to companies registered in the buyer's own country

98%

Awards to companies registered in the buyer's own country: 98%

56 awards went to companies registered elsewhere.

Share of the 5 biggest winners

14.9%

Share of the 5 biggest winners: 14.9%

Of all awards; a high share means a concentrated market.

Lots with a single bid

29%

Lots with a single bid: 29%

Among 2.6K awards whose notice states the number of tenders.

How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.

Companies winning most often across Europe

  1. 1.Prabos plus a.s.Czechia · 47 notices
  2. 2.LENOX PROD S.R.L.Romania · 42 notices
  3. 3.Narzędzia dla Leśnictwa GRUBE Sp. z o.o.Poland · 32 notices
  4. 4.HAIX-Schuhe Produktions- und Vertriebs GmbHGermany · 31 notices
  5. 5.БУЛТЕКС 99 ЕООДBulgaria · 24 notices
  6. 6.Sabiedrība ar ierobežotu atbildību "SYNERGY"Latvia · 23 notices
  7. 7.ТЕКС ПРОТЕКТ-2000 ЕООДBulgaria · 20 notices
  8. 8.Wojas S.A.Poland · 19 notices
  9. 9.UVEX ARBEITSSCHUTZ GmbHGermany · 18 notices
  10. 10.LARIX Janusz Pieła Spółka Komandytowo-AkcyjnaPoland · 15 notices

Companies with a public page whose main category is this group, by award notices; a market map in Cresques covers one country and, on paid plans, lists every winner there.

Country pages

Countries with fewer than 25 winning companies in this group have no separate page; their awards are counted above.

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Questions

How big is the footwear market in Europe?
In 2025, public buyers in 30 European countries awarded 1,106 supply contracts for footwear through award notices on TED; the 688 of them that state a value (62.2%) add up to €604 million. EU countries together imported €69 billion of goods in the customs headings matched to footwear in 2025 (Eurostat Comext, HS 6403, 6404, 6402, 6406, 6405 and 6401; sum of national imports, trade between EU countries included; all buyers, not only public ones), up 7.1% from 2023.
How many public contracts for footwear are awarded in Europe?
Since November 2023 public buyers in 30 European countries awarded 2,843 supply contracts for footwear in 1,278 TED award notices; the 1,827 awards with a published value add up to €1.1B.
Which countries buy the most footwear through public tenders?
Spain (491 awards), France (469 awards), Romania (419 awards) lead; 892 companies won at least one award across Europe.
How often do foreign suppliers win footwear contracts?
2.0% of the awards went to a company registered in another country than the buyer; the most frequent foreign origin is Germany.

Source: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023; processed by Cresques. Numbers updated 2026-11-13.