Market and economic research; polling and statistics market in Europe: size, suppliers and public contracts
Market size and key facts
In 2025, public buyers in 30 European countries awarded 62 supply contracts for market and economic research; polling and statistics through award notices on TED; the 39 of them that state a value (62.9%) add up to €10.6 million.
- Since November 2023, 133 companies have won 185 public supply contracts for market and economic research; polling and statistics in 30 European countries, in 137 award notices from 102 public buyers.
- 2.2% of these awards went to a company registered in a different country from the buyer; the most frequent foreign origin is Denmark.
- The five companies that win most often hold 20.5% of all awards across Europe.
- 25.6% of the awards whose notice states the number of tenders received a single bid.
In proportion
All public purchasing in the EU-27 — general government spending on goods, services and investment, the measure the OECD and the European Commission use for public procurement — came to €2.93 trillion in 2025, 15.5% of GDP (Eurostat). Award notices on TED cover only the contracts above the EU thresholds, so they show who wins, not the whole of that spending.
Source: Eurostat, government finance statistics (gov_10a_main, gov_10a_exp) and GDP (nama_10_gdp), retrieved 9 November 2026.
Updated · counted daily from contract award notices on TED and Eurostat international trade data · figures as JSON · free to quote with attribution (CC BY 4.0)
How to cite: Cresques, "Market and economic research; polling and statistics market in Europe", https://cresques.com/markets/europe/793-market-and-economic-research-polling-and-statistic, from TED contract award notices (© European Union) and Eurostat Comext, updated 13 November 2026. Licence: CC BY 4.0.
CPV group 793 across the EU, Norway, Iceland and Liechtenstein: how much public buyers award, who wins, where from, and how the market splits by country.
The market in numbers
Public supply contracts in Europe: award notices published on TED from 2023-11 to 2026-11, by publication year.
- Contracts awarded
- 185
- in 137 award notices
- Awarded value
- €219.1M
- from 63% of awards with a published value
- Winning companies
- 133
- with at least one award
- Public buyers
- 102
- hospitals, cities, agencies
Table view
| 2024 | 70 |
| 2025 | 62 |
| 2026 | 53 |
Table view
| 2024 | €164.3M |
| 2025 | €10.6M |
| 2026 | €44.2M |
- Other5
Table view
| Cities, regions and central administration | 112 |
| Universities, schools and research | 16 |
| Hospitals and health services | 15 |
| Urban transport operators | 14 |
| Culture, sport and religion | 11 |
| Police, fire services and prisons | 6 |
| Economic affairs | 4 |
| Environment and waste | 2 |
| Other | 5 |
- Czechia3813 companies
- Spain3227 companies
- Sweden2819 companies
- Greece2315 companies
- Ireland1312 companies
- France1110 companies
- Poland87 companies
- Norway86 companies
- Netherlands77 companies
- Finland66 companies
Table view
| Czechia | 38 |
| Spain | 32 |
| Sweden | 28 |
| Greece | 23 |
| Ireland | 13 |
| France | 11 |
| Poland | 8 |
| Norway | 8 |
| Netherlands | 7 |
| Finland | 6 |
- Large companies
- Medium-sized
- Small
- Micro
- SME (size not stated)
- Size not stated
Table view
| Large companies | 29 · 15.7% |
| Medium-sized | 18 · 9.7% |
| Small | 7 · 3.8% |
| Micro | 4 · 2.2% |
| SME (size not stated) | 77 · 41.6% |
| Size not stated | 50 · 27% |
- Denmark2
- Belgium1
- United Kingdom1
Table view
| Denmark | 2 |
| Belgium | 1 |
| United Kingdom | 1 |
Awards to companies registered in the buyer's own country
97.8%
4 awards went to companies registered elsewhere.
Share of the 5 biggest winners
20.5%
Of all awards; a high share means a concentrated market.
Lots with a single bid
25.6%
Among 172 awards whose notice states the number of tenders.
How we count: one award per procedure, lot and winning company, from live contract award notices; a joint procurement counts on every buyer's market. Values are the awarded amounts published in the notice (framework ceilings and estimates are never added), converted to euro at the ECB yearly average. Company size is the SME flag of the notice (eForms BT-165). Read the methodology.
Country pages
Countries with fewer than 25 winning companies in this group have no separate page; their awards are counted above.
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Pick a country and see who wins there
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Questions
- How big is the market and economic research; polling and statistics market in Europe?
- In 2025, public buyers in 30 European countries awarded 62 supply contracts for market and economic research; polling and statistics through award notices on TED; the 39 of them that state a value (62.9%) add up to €10.6 million.
- How many public contracts for market and economic research; polling and statistics are awarded in Europe?
- Since November 2023 public buyers in 30 European countries awarded 185 supply contracts for market and economic research; polling and statistics in 137 TED award notices; the 116 awards with a published value add up to €219.1M.
- Which countries buy the most market and economic research; polling and statistics through public tenders?
- Czechia (38 awards), Spain (32 awards), Sweden (28 awards) lead; 133 companies won at least one award across Europe.
- How often do foreign suppliers win market and economic research; polling and statistics contracts?
- 2.2% of the awards went to a company registered in another country than the buyer; the most frequent foreign origin is Denmark.
Source: contract award notices on TED — Tenders Electronic Daily (ted.europa.eu), © European Union, published since November 2023; processed by Cresques. Numbers updated 2026-11-13.